Digital Marketing Specialist, IA, MO, AR

"OFFICE LOCATION United StatesThe selected candidate must live in Arkansas, Missouri, or Iowa. Remote and hybrid options are available.#LI-Remote#PDN WHO WE ARE The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world's toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.One of TNC's primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we'll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply - we'd love to hear from you. To quote a popular saying at TNC, "you'll join for the mission, and you'll stay for the people." WHAT WE CAN ACHIEVE TOGETHER The Digital Marketing Specialist, IA, MO, AR implements marketing strategies and executes content across the Great Plain Division digital channels. They deliver narratives, facilitate media campaigns, produce, and collect content, and manage metrics. They work across multiple projects simultaneously and maintain relationships with the media and other stakeholders in order to effectively communicate our programs, values, and mission.The Digital Marketing Specialist creates, implements, measures, and manages social media content and campaigns on multiple social media platforms (Twitter, LinkedIn, Facebook, Instagram) to advance conservation goals by reaching targeted audiences with key messages about TNC's work. They are responsible for writing web features, as needed, and building and updating website content as well as producing e-newsletters for communicating with targeted audiences.They work closely with their team and key stakeholders to develop content that aligns with our organizational priorities and values; matches our brand voice and tone; and helps establish our position as an expert on key conservation. They also support integrated digital advocacy campaigns and work with marketing leaders to execute a visibility strategy for chapter leadership by posting new content on behalf of leaders and developing recommendations for best practices on key platforms (e.g. LinkedIn). They manage the online communities on these platforms, engaging with commenters and other handles as necessary, in order to build our audience size and influence conversations relevant to our work. They use software systems to track and analyze web metrics and social media trends, and work with senior marketing managers to implement strategic recommendations. They help advance our social media strategy by bringing new knowledge and thinking to our existing platforms and helping us establish baselines and goals for new platforms (e.g. YouTube). Periodic travel is required to complete work and for meetings and team retreats.As the Digital Marketing Specialist, IA, MO, AR, you will: Coordinates and executes an editorial calendar for multiple social media accounts on Twitter, LinkedIn, Facebook, and Instagram. Collaborates with staff across job functions and geographies to ensure our social media presence is aligned with our organizational priorities and values. Tracks and reports metrics and trends relevant to our social media accounts and web pages. Makes reco mendations for how to iterate our social media approach to best reach our target audiences and advance our conservation goals. Produces digital content for web and email as needed. Manages digital and photo archive. Duties are performed under general supervision and established guidelines. Works within a budget to complete assigned projects or work. Opportunity to act independently on assigned tasks. Works with vendors/other parties to execute projects/deliverables. WE'RE LOOKING FOR YOU The ideal candidate will have all or some of these qualifications. If you don't have all of them, apply anyway and tell us about your skills and experience: Multi-cultural or cross-cultural experience preferred. Experience in marketing to diverse audiences. Experience creating and posting social media content on behalf of an organization. Experience managing multiple social media accounts. Experience producing web pages and e-mail newsletters. Solid knowledge of best practices for social media metrics reporting. Experience with social media scheduling software (e.g. Khoros) Experience with design software (e.g. Canva) as well as photo and video editing software (e.g., Adobe CS) Experience with email software such as MailChimp Experience with web production and content management systems (e.g., AEM) Proven enthusiasm for developing knowledge of social media trends and evolving platforms. Strong organizational skills and attention to detail. Basic application knowledge of project management principles. Practical application of marketing concepts. Other related duties as assigned. WHAT YOU'LL BRING Bachelor's degree in related field and 5 years' related experience or equivalent combination of education and experience. Experience cultivating and managing client/customer relationships. Experience writing, editing and proofreading. Experience organizing and coordinating multiple projects. WHAT WE BRING Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world! TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our benefits on our Culture Tab on nature.org/careers.We're proud to offer a flexible work environment that supports of the health and well-being of the people we employ. SALARY INFORMATION The starting pay range for a candidate selected for this position is generally within the range of $52,000 - 70,000 for annual base salary. This range only applies to candidates whose country of employment is the USA. Where a successful candidate's actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment. APPLY NOW To apply for job ID 55648, submit your materials online by using the Apply Now button at https://careers.nature.org/. Need help applying? Visit our recruitment page or contact applyhelp@tnc.org.The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring s