Marketing and Brand Strategy Director

About AthenaAthena is a marketing consultancy where great ideas take flight. With a blend of strategic thinking, creative vision, and hands-on execution, we partner with organizations looking to transform their presence, reputation, and performance. For over ten years, we’ve delivered business insights, marketing strategies, and brand activations for leading organizations in industries ranging from telecommunications to major league sports.Our people make Athena, Athena. They’re what help set us apart from traditional ad agencies and consultancies. As a 2024 Philadelphia Inquirer Top Workplace, we take pride in fostering a work environment where passion meets excellence. Our people are solutions-oriented individuals who eagerly roll up their sleeves to make work that works while sharing a couple of laughs along the way.About the PositionThe Marketing and Brand Strategy Director specializes in managing holistic marketing strategies and 360 campaign management. A successful candidate has passion for problem-solving, managing change, and strong organizational and management skills. This individual also has experience in collaborating with internal communications and PR teams, management of executing client needs and day-to-day account management. We work in a spirited, fast-paced, and ever-changing environment and we’re looking for someone who can hit the ground running and thrive in this setting.RequirementsWhat you’ll be responsible for:Strategize and manage the execution of 360 CampaignsWork with client stakeholders to develop overarching and specific marketing strategies to build visibility and drive salesFacilitation of leadership/stakeholder approvals of marketing strategy, content, and deliverablesUnderstanding of executing and analyzing metrics for digital, social and email campaignsUnderstanding of general functionality of CRM and marketing tool systems to drive strong client solutionsDrive executive strategy sessions with client stakeholders (i.e. messaging architecture exercises, comprehensive engagement strategies, etc.)Creation of executive strategy presentations and campaign post-mortemsUtilizing prior experience and skills to develop a plan for the execution of the ideasOverseeing internal and external stakeholders across a variety of disciplines to ensure successful marketing outcomesUnderstanding of campaign metrics of success to drive strategic recommendationsCreating weekly, monthly, and quarterly integrated performance reportingSupporting audience identification for targeting purposesWorking with creative and editorial teams to deliver high performance deliverables for clientsTracking KPIs and ensuring campaign performances remain aligned with client objectivesThe skills and experience you should have:Proven track record of building brand strategiesExcellent writing skillsExperience working with and presenting to clientsOutstanding leadership and organizational skillsProficiency in developing efficient strategies and tacticsStrong multi-tasker able to oversee many different tasks while collaborating with a wide range of teamsExcellent communication skills and detailed orientedAbility to work well with internal and external stakeholdersRequirements and preferred skills:Bachelor's degree from a four-year college or university in Marketing, Business Intelligence, or similar Field10+ years of professional marketing experienceExperience managing a teamExperience using time tracking and expense management softwareExperience working in the Microsoft Suite and any project management software/toolsPrevious experience in an agency or consulting firm is preferredBenefitsMedical/Dental benefits including of 1K Health Reimbursement AccountMatching 401KGenerous PTO policySubstantial Parental Leave PolicyHybrid Work Environment (3-4 days on-site in Philadelphia, PA)

Curious about your career path at Athena? This role is at the Director level within Athena’s career-path structure. This team has the following levels of progression for growth and development.Analyst --> Sr. Analyst -->Manager --> Sr. Manager -->

Director -->

Sr. Director --> Executive DirectorOh, and our application process is open, easy, as transparent as we can make it, and painless. We need team members like you to join us!

Let’s get started.Athena is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at 866.299.6040.