Persona
Events Marketing Manager
Persona, San Francisco, California, United States, 94199
At Persona, we're building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their end users' identities. Our identity platform enables businesses to collect and manage their end users' personal information securely, verify that their end users are who they say they are, analyze and detect fraud and abuse, and pull sensitive reports about their end users in a privacy-centric way. In a world where consumer behaviors are changing and privacy and identity are taking on a new meaning, we want to help businesses find their superpowers and do it while putting their end users, the people, first.
About the Role
Persona is working on an exciting suite of products, and we are looking for an Events Marketer to support and expand Persona's events strategy. You will work closely with the Marketing and Sales teams to grow brand awareness, generate demand, and engage with both prospects and customers through various in-person and virtual events.
This role will have a direct impact on Persona's long-term growth goals and work with various teams, including, but not limited to, Sales, Product Marketing, Demand Generation, and Customer Success to grow brand awareness and generate pipelines.
As our ideal candidate, you are resourceful and have a "get it done" attitude. You are passionate about leveraging both in-person and virtual events to delight prospects and customers with a differentiated brand experience. You are collaborative, creative, and customer-obsessed.
What you'll achieve
Drive and align with key stakeholders across Sales and Demand Generation on event strategies, with a focus on (but not limited to) trade showsManage end-to-end planning and execution of events. This includes strategic planning, event marketing, budget, logistics, communication, event tech, gifting, execution, and conducting post event analysis/ROISet events KPI, monitor performance, analyze results, and provide actionable recommendations to optimize future event strategies with a focus on driving pipeline growthWork closely with Content and Demand Generation on marketing campaigns to help drive sales goals and deal acceleration via eventsBuild processes for repeatability and scalability of events activities. Drive and deliver best practices and process improvement documentsPartner with customer-facing teams and work with champions, user, and partner groups to host ancillary and support events around our trade show strategySupport events team on ad-hoc projects, including both internal and external eventsStay informed on industry research and trends to explore and test new event opportunitiesWhat you'll bring to Persona
4+ years of events marketing experience, preferably within B2B SaaSProven success executing large trade shows, including booth creation/design, staff planning, onsite management, budgeting, and post-event follow upExcellent verbal and written communication skillsStrong attention to detail, highly organized and proactive approach to troubleshootingSelf-motivated, resourceful, results-driven, and able to thrive in a fast-paced environmentFamiliarity with Marketo and SFDC is a plusAbility to travel ~40%-50% of the time
Compensation & Equity
For this role, the estimated base salary range is between $120,000 - $150,000. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.
Benefits and Perks
Persona offers a wide-range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, among others.
While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you'd like to better understand what it's like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
About the Role
Persona is working on an exciting suite of products, and we are looking for an Events Marketer to support and expand Persona's events strategy. You will work closely with the Marketing and Sales teams to grow brand awareness, generate demand, and engage with both prospects and customers through various in-person and virtual events.
This role will have a direct impact on Persona's long-term growth goals and work with various teams, including, but not limited to, Sales, Product Marketing, Demand Generation, and Customer Success to grow brand awareness and generate pipelines.
As our ideal candidate, you are resourceful and have a "get it done" attitude. You are passionate about leveraging both in-person and virtual events to delight prospects and customers with a differentiated brand experience. You are collaborative, creative, and customer-obsessed.
What you'll achieve
Drive and align with key stakeholders across Sales and Demand Generation on event strategies, with a focus on (but not limited to) trade showsManage end-to-end planning and execution of events. This includes strategic planning, event marketing, budget, logistics, communication, event tech, gifting, execution, and conducting post event analysis/ROISet events KPI, monitor performance, analyze results, and provide actionable recommendations to optimize future event strategies with a focus on driving pipeline growthWork closely with Content and Demand Generation on marketing campaigns to help drive sales goals and deal acceleration via eventsBuild processes for repeatability and scalability of events activities. Drive and deliver best practices and process improvement documentsPartner with customer-facing teams and work with champions, user, and partner groups to host ancillary and support events around our trade show strategySupport events team on ad-hoc projects, including both internal and external eventsStay informed on industry research and trends to explore and test new event opportunitiesWhat you'll bring to Persona
4+ years of events marketing experience, preferably within B2B SaaSProven success executing large trade shows, including booth creation/design, staff planning, onsite management, budgeting, and post-event follow upExcellent verbal and written communication skillsStrong attention to detail, highly organized and proactive approach to troubleshootingSelf-motivated, resourceful, results-driven, and able to thrive in a fast-paced environmentFamiliarity with Marketo and SFDC is a plusAbility to travel ~40%-50% of the time
Compensation & Equity
For this role, the estimated base salary range is between $120,000 - $150,000. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.
Benefits and Perks
Persona offers a wide-range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, among others.
While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you'd like to better understand what it's like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.