WernerCo
Associate Channel Marketing Manager- Itasca, Illinois
WernerCo, Itasca, Illinois, United States, 60143
Associate Channel Marketing Manager - Itasca, IllinoisID2024-1888CategoryMarketingPosition TypeRegular Full-TimeAbout Us WHY ProDriven Brands? BECAUSE WE ARE THE PRO'S CHOICE! WernerCo is a world leader for innovative safety and security solutions that trade professionals prefer over all others. PRODRIVEN BRANDS solutions increase jobsite productivity and provide unmatched performance that trade professionals trust with the lives and livelihoods. The PRODRIVEN family of brands is trusted everywhere work gets done.
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.Overview The Associate Channel Marketing Manager will support the delivery of Werner's strategic plans across our retail partners. In this role, the Associate Channel Manager is responsible for supporting and implementing strategies that drive growth for WernerCo and our customers, with a primary focus on digital activation, data analytics, pricing management and internet marketplaces. This position plays a critical role in supporting pricing management processes and strategies that enable omnichannel cohesiveness across Werner's customer channels.Responsibilities
Digital Marketing:Digital Shelf:
Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf.Online Assortment Management:
Partner with internal planning teams to determine optimal product mix and omnichannel cohesiveness.Content Support:
Support strategic projects around content development, online catalog improvement, paid digital media programs and customer website management.Campaign Execution:
Develop the segmentation of digital campaigns in alignment with business goals and expectations.On-Site Awareness:
Ensure proper use of messaging framework and call-to-action strategy for Ecommerce marketing vehicles (emails, banner ads, landing pages, brand pages, etc.)Digital Analytics:
Leverage analytics tools to understand digital campaign performance and distill insights to drive growth.Customer & Channel Support:Strategic Planning:
Support the strategic planning process, recommending growth and distribution strategies, conversion programming and marketing initiatives for the channel to meet business, brand, and financial objectives.New Product Commercialization:
Support cross-functional marketing teams to develop channel distribution strategies and go-to-market/commercialization plans that maximize new product potential in the channel.Category Management:
Support channel marketing, sales and business segment leads to make well-informed decisions from data driven, actionable insights.Pricing Management:Monitor and enforce the company's Unilateral Advertised Price Policy (UAP).Provide consistent and timely reporting of program status and partner with Legal to address recurring issues.Apply the UAP Policy fairly and consistently across all resellers.Qualifications
Key Qualifications:Bachelor's Degree (emphasis in business/marketing or related field)2+ years of experience working with a leading consumer goods company.Experience in channel and category management for a major national retailer preferred.Ability to build strong sustainable working relationships with the customer and cross functionally.Strategic thinking, self-starter with ability to manage multiple projects simultaneously.Advanced analytical skills and computer software proficiency.Prior experience analyzing retailer data and presenting key findings.Excellent written and verbal communication skills.Strong project management, follow-up, organizational, communication and presentation skills.Ability to travel up to 10%.EEO Statement ProDriven Brands is committed to fostering a culture of diversity, equity and inclusion. ProDriven Brands is an equal opportunity employer and prohibits discrimination and harassment of any kind.
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Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.Overview The Associate Channel Marketing Manager will support the delivery of Werner's strategic plans across our retail partners. In this role, the Associate Channel Manager is responsible for supporting and implementing strategies that drive growth for WernerCo and our customers, with a primary focus on digital activation, data analytics, pricing management and internet marketplaces. This position plays a critical role in supporting pricing management processes and strategies that enable omnichannel cohesiveness across Werner's customer channels.Responsibilities
Digital Marketing:Digital Shelf:
Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf.Online Assortment Management:
Partner with internal planning teams to determine optimal product mix and omnichannel cohesiveness.Content Support:
Support strategic projects around content development, online catalog improvement, paid digital media programs and customer website management.Campaign Execution:
Develop the segmentation of digital campaigns in alignment with business goals and expectations.On-Site Awareness:
Ensure proper use of messaging framework and call-to-action strategy for Ecommerce marketing vehicles (emails, banner ads, landing pages, brand pages, etc.)Digital Analytics:
Leverage analytics tools to understand digital campaign performance and distill insights to drive growth.Customer & Channel Support:Strategic Planning:
Support the strategic planning process, recommending growth and distribution strategies, conversion programming and marketing initiatives for the channel to meet business, brand, and financial objectives.New Product Commercialization:
Support cross-functional marketing teams to develop channel distribution strategies and go-to-market/commercialization plans that maximize new product potential in the channel.Category Management:
Support channel marketing, sales and business segment leads to make well-informed decisions from data driven, actionable insights.Pricing Management:Monitor and enforce the company's Unilateral Advertised Price Policy (UAP).Provide consistent and timely reporting of program status and partner with Legal to address recurring issues.Apply the UAP Policy fairly and consistently across all resellers.Qualifications
Key Qualifications:Bachelor's Degree (emphasis in business/marketing or related field)2+ years of experience working with a leading consumer goods company.Experience in channel and category management for a major national retailer preferred.Ability to build strong sustainable working relationships with the customer and cross functionally.Strategic thinking, self-starter with ability to manage multiple projects simultaneously.Advanced analytical skills and computer software proficiency.Prior experience analyzing retailer data and presenting key findings.Excellent written and verbal communication skills.Strong project management, follow-up, organizational, communication and presentation skills.Ability to travel up to 10%.EEO Statement ProDriven Brands is committed to fostering a culture of diversity, equity and inclusion. ProDriven Brands is an equal opportunity employer and prohibits discrimination and harassment of any kind.
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