Weedmaps
Director, Marketing Strategy and Analytics (Hybrid)
Weedmaps, Irvine, California, United States, 92620
Director, Marketing Strategy and Analytics
(Hybrid 3-4 days onsite per week)
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Overview:
The Director, Marketing Strategy and Analytics is a critical business partner for the Marketing team, focusing on strategy, planning, data and analytics. This role utilizes comprehensive data sets to develop and track progress toward key business performance indicators, identify changes in marketing funnel performance, and drive strategic analyses to optimize performance. You’ll use your quantitative background and work with other data scientists to solve many exciting challenges including customer acquisition, customer activation and retention as well as media mix modeling, marketing attribution and experimentation. If you enjoy building, testing, learning and optimizing marketing performance and customer LTV, we’re looking for someone like you!
The impact you'll make:
Work with the data engineering team to create quantitative analysis and provide insights that help the marketing team understand marketing performance, customer quality & user behaviors.
Collaborate with the marketing functional leaders to recommend strategies for achieving company goals, determine key metrics, and create executive dashboards to monitor progress.
Ensure that marketing teams and leadership have the right level of data, transparency and insight they require to achieve objectives.
Analyze and surface trends in our marketing funnel to all levels to understand what’s working, what’s not and where to pivot.
Partner cross-functionally with Product Analytics, Sales Analytics, Customer Success Analytics, and FP&A professionals to develop data and insights strategies.
Manage a team of individual contributors by providing day to day guidance, support and mentorship as needed.
Partner with the rest of the Marketing Ops team in defining marketing processes, workflows, systems and data evolution to enhance efficiency, scalability and maximize ROI.
Proactively identify issues with our systems/processes and take ownership to fix them.
Present monthly and quarterly marketing performance reviews and ensure that teams have the data and insights needed to measure success and identify opportunities.
Will manage, evaluate, and mentor cross-functional teams in a highly collaborative environment.
What you've accomplished:
7-10 years of experience with marketing data analytics within CPG and ecommerce/marketplace sectors, managing multi-channel, multi-million dollar brands to achieve high-volume results in lean organizations.
Ability to define problems, gather data, establish facts, and draw valid conclusions.
Proficiency in data analysis and metrics-driven decision making.
Experience working with B2B and B2C products as well as with small and large clients.
Experience with research methodologies such as brand health studies, customer tracker studies, segmentation studies, maxdiff studies, focus groups, ethnographies, copy testing, survey design, and conjoint analysis.
Strategic in nature, insights oriented, problem-solving driven.
Ability to combine a disciplined approach with flexibility.
Exceptional communication, interpersonal, and leadership skills to work with and influence individuals at all levels of the organization.
Supervisory/management experience with ability to lead and mentor others in a highly collaborative environment.
The base pay range for this position is: $152,000.00 - $173,000.00 per year
2024 Benefits for Full-Time, Regular Employees:
Physical Health benefits: Medical, Dental & Vision:
Employee - employer paid premium 100%
Company contribution to a HSA when electing the High Deductible Health Plan
For plans that offer coverage to your dependents, you pay a small contribution
Mental Health benefits:
Free access to CALM app for employees and dependents
Employee Training
Mental Health seminars and Q&A sessions
Basic Life & AD&D - employer paid 1x salary up to $250,000
401(k) Retirement Plan (with employer match contribution)
Generous PTO, Paid Sick Leave, and Company Holidays
Supplemental, voluntary benefits:
Student Loan Repayment/529 Education Savings - including a company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Family planning/fertility
Identity theft protection
Legal access to a network of attorneys
Paid parental leave
Why Work at Weedmaps?
You get to work at the leading technology company in the cannabis industry.
You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis.
You get an opportunity to shape the future of the cannabis industry.
You get to work on challenging issues in a collaborative environment that encourages you to do your best.
You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
Generous PTO and company holidays.
Numerous opportunities and tools to learn and grow your professional skills.
Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
Our recruiters will always communicate with candidates through an @weedmaps.com email address.
CORRECT: jlebowski@weedmaps.com
INCORRECT: jlebowski@gmail.com
Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
If you are interested in a role at Weedmaps, please apply through our established channels.
If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
#J-18808-LjbffrRemote working/work at home options are available for this role.
(Hybrid 3-4 days onsite per week)
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Overview:
The Director, Marketing Strategy and Analytics is a critical business partner for the Marketing team, focusing on strategy, planning, data and analytics. This role utilizes comprehensive data sets to develop and track progress toward key business performance indicators, identify changes in marketing funnel performance, and drive strategic analyses to optimize performance. You’ll use your quantitative background and work with other data scientists to solve many exciting challenges including customer acquisition, customer activation and retention as well as media mix modeling, marketing attribution and experimentation. If you enjoy building, testing, learning and optimizing marketing performance and customer LTV, we’re looking for someone like you!
The impact you'll make:
Work with the data engineering team to create quantitative analysis and provide insights that help the marketing team understand marketing performance, customer quality & user behaviors.
Collaborate with the marketing functional leaders to recommend strategies for achieving company goals, determine key metrics, and create executive dashboards to monitor progress.
Ensure that marketing teams and leadership have the right level of data, transparency and insight they require to achieve objectives.
Analyze and surface trends in our marketing funnel to all levels to understand what’s working, what’s not and where to pivot.
Partner cross-functionally with Product Analytics, Sales Analytics, Customer Success Analytics, and FP&A professionals to develop data and insights strategies.
Manage a team of individual contributors by providing day to day guidance, support and mentorship as needed.
Partner with the rest of the Marketing Ops team in defining marketing processes, workflows, systems and data evolution to enhance efficiency, scalability and maximize ROI.
Proactively identify issues with our systems/processes and take ownership to fix them.
Present monthly and quarterly marketing performance reviews and ensure that teams have the data and insights needed to measure success and identify opportunities.
Will manage, evaluate, and mentor cross-functional teams in a highly collaborative environment.
What you've accomplished:
7-10 years of experience with marketing data analytics within CPG and ecommerce/marketplace sectors, managing multi-channel, multi-million dollar brands to achieve high-volume results in lean organizations.
Ability to define problems, gather data, establish facts, and draw valid conclusions.
Proficiency in data analysis and metrics-driven decision making.
Experience working with B2B and B2C products as well as with small and large clients.
Experience with research methodologies such as brand health studies, customer tracker studies, segmentation studies, maxdiff studies, focus groups, ethnographies, copy testing, survey design, and conjoint analysis.
Strategic in nature, insights oriented, problem-solving driven.
Ability to combine a disciplined approach with flexibility.
Exceptional communication, interpersonal, and leadership skills to work with and influence individuals at all levels of the organization.
Supervisory/management experience with ability to lead and mentor others in a highly collaborative environment.
The base pay range for this position is: $152,000.00 - $173,000.00 per year
2024 Benefits for Full-Time, Regular Employees:
Physical Health benefits: Medical, Dental & Vision:
Employee - employer paid premium 100%
Company contribution to a HSA when electing the High Deductible Health Plan
For plans that offer coverage to your dependents, you pay a small contribution
Mental Health benefits:
Free access to CALM app for employees and dependents
Employee Training
Mental Health seminars and Q&A sessions
Basic Life & AD&D - employer paid 1x salary up to $250,000
401(k) Retirement Plan (with employer match contribution)
Generous PTO, Paid Sick Leave, and Company Holidays
Supplemental, voluntary benefits:
Student Loan Repayment/529 Education Savings - including a company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Family planning/fertility
Identity theft protection
Legal access to a network of attorneys
Paid parental leave
Why Work at Weedmaps?
You get to work at the leading technology company in the cannabis industry.
You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis.
You get an opportunity to shape the future of the cannabis industry.
You get to work on challenging issues in a collaborative environment that encourages you to do your best.
You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
Generous PTO and company holidays.
Numerous opportunities and tools to learn and grow your professional skills.
Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
Our recruiters will always communicate with candidates through an @weedmaps.com email address.
CORRECT: jlebowski@weedmaps.com
INCORRECT: jlebowski@gmail.com
Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
If you are interested in a role at Weedmaps, please apply through our established channels.
If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
#J-18808-LjbffrRemote working/work at home options are available for this role.