New Fitzco LLC
Associate Media Director, Connections Strategy
New Fitzco LLC, Atlanta, Georgia, United States, 30349
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.
We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.
Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.
In this role, you’ll flex your media skills towards clients’ unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the ever-changing media landscape and are well-versed in the technical and operational requirements to drive performance.
In this role, you will be responsible for the following activities:
Kick the tires on the brief and build the strategic approach
Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)
Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives
Rely on insight mining and consumer journey mapping to connect the brief to the tactical plan
Evaluate media proposals and provide POVs on your client’s behalf
Orchestrate the plan coming to life
Act as a seamless collaborator with Platforms and Connections teams to execute media plans promptly and effectively. Provide ongoing stewardship and oversight of plans, including:
Issuing RFPs to publishers and negotiating effective media proposals
Supervising insertion order process and ensuring adherence to agency terms & conditions
Working with Adops to traffic campaigns
Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
Monitoring client expenditures and resolving billing discrepancies
Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team’s work through technology, partners, etc.
Tell our story
Be the main media point of contact for clients, representing multiple POVs from planning, activation, and analytics teams
Present recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making
Identify emerging trends in the industry and how to harness them to drive our clients' business forward
Encourage and drive integration with internal partners (Strategy, Account, Creative, Project Management) to ensure full alignment
Partner with Analytics to establish a measurement framework for your plans that ladders up to the clients’ objectives
Work across clients to ensure consistency in the way approach planning and execution
Actively merchandise wins/learnings across the agency and clients
Contribute to ongoing new business efforts
Help others do this too
Manage and develop 3-4 planners through goal setting, 1 on 1s, training, etc.
Contribute to the vision for the department and instill throughout the team
What you need to succeed
Insatiable curiosity and desire to know “why”
Self-motivation
Ability to learn quickly, think on your feet and lead a team
Excellent attention to detail and accuracy
6+ years of media planning experience, 3 years in an agency environment preferred
Digital and traditional experience required
Expert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.
Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
Understanding of site tagging and analytics platforms like Adobe and Google Analytics
Experience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
Proactively suggest alternative approaches to solving problems
Guide and inspire creative
Listen to client needs and translate them into high quality solutions
Ability to write clear and concise presentations in straight-forward and enlightening way
Present effectively and as a credible storyteller in client meetings for new business
Experience managing and coaching junior strategists, creating opportunities for them to grow, while holding work accountable to standards and deadlines
Ability to manage multiple projects/accounts simultaneously in a fast-paced environment
Ability to identify and initiate the first steps in the process, lead a team to tackle them and see them through to the end of a project
This position is full-time role. We are hybrid and are in-office in Fitzco's Atlanta, GA office 2 days/week and remote 3 days/week.
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
#J-18808-Ljbffr
We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.
Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.
In this role, you’ll flex your media skills towards clients’ unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the ever-changing media landscape and are well-versed in the technical and operational requirements to drive performance.
In this role, you will be responsible for the following activities:
Kick the tires on the brief and build the strategic approach
Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)
Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives
Rely on insight mining and consumer journey mapping to connect the brief to the tactical plan
Evaluate media proposals and provide POVs on your client’s behalf
Orchestrate the plan coming to life
Act as a seamless collaborator with Platforms and Connections teams to execute media plans promptly and effectively. Provide ongoing stewardship and oversight of plans, including:
Issuing RFPs to publishers and negotiating effective media proposals
Supervising insertion order process and ensuring adherence to agency terms & conditions
Working with Adops to traffic campaigns
Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
Monitoring client expenditures and resolving billing discrepancies
Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team’s work through technology, partners, etc.
Tell our story
Be the main media point of contact for clients, representing multiple POVs from planning, activation, and analytics teams
Present recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making
Identify emerging trends in the industry and how to harness them to drive our clients' business forward
Encourage and drive integration with internal partners (Strategy, Account, Creative, Project Management) to ensure full alignment
Partner with Analytics to establish a measurement framework for your plans that ladders up to the clients’ objectives
Work across clients to ensure consistency in the way approach planning and execution
Actively merchandise wins/learnings across the agency and clients
Contribute to ongoing new business efforts
Help others do this too
Manage and develop 3-4 planners through goal setting, 1 on 1s, training, etc.
Contribute to the vision for the department and instill throughout the team
What you need to succeed
Insatiable curiosity and desire to know “why”
Self-motivation
Ability to learn quickly, think on your feet and lead a team
Excellent attention to detail and accuracy
6+ years of media planning experience, 3 years in an agency environment preferred
Digital and traditional experience required
Expert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.
Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
Understanding of site tagging and analytics platforms like Adobe and Google Analytics
Experience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
Proactively suggest alternative approaches to solving problems
Guide and inspire creative
Listen to client needs and translate them into high quality solutions
Ability to write clear and concise presentations in straight-forward and enlightening way
Present effectively and as a credible storyteller in client meetings for new business
Experience managing and coaching junior strategists, creating opportunities for them to grow, while holding work accountable to standards and deadlines
Ability to manage multiple projects/accounts simultaneously in a fast-paced environment
Ability to identify and initiate the first steps in the process, lead a team to tackle them and see them through to the end of a project
This position is full-time role. We are hybrid and are in-office in Fitzco's Atlanta, GA office 2 days/week and remote 3 days/week.
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
#J-18808-Ljbffr