T. Madden & Associates P.C
Senior Director - Marketing
T. Madden & Associates P.C, Jonesboro, Georgia, United States, 30238
Have you got what it takes to succeed The following information should be read carefully by all candidates.About the Senior Director - Marketing Role:
The Senior Director - Marketing is responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives, as well as sales strategy and management. The Sr. Director - Marketing plays a vital role in a company’s growth and has important responsibilities that range from creative influence to business strategy.
Reporting directly to the CEO, the Sr. Director - Marketing’s primary responsibility is to generate revenue by increasing sales through strategic leadership for Firm marketing, using market research, data analytics, brand management, marketing communications, advertising, and public relations. This role also includes sales management, business development strategy, marketing channel management, and client service optimization.
The Sr. Director - Marketing ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Currently, this means seeking out new ways to deliver messaging, including digital platforms, community engagement, video, and social media.Compensation:$100,000 - $150,000 yearly plus incentivesResponsibilities:Develop and implement a comprehensive marketing strategy:
Employ and manage a strategic growth plan and budget that will induce years of measurable growth that is multiples of current revenues
Increase and further develop our Direct Response Marketing to become a leader of the same in the Atlanta Metro area and across Georgia
Conduct market research to identify target audiences and develop a deep understanding of the legal landscape in our geographic areas of practice
Craft a compelling brand message that resonates with our target audience
Manage Day-to-Day Marketing and Business Development
Manage, train, and vet a tactically oriented marketing team
Coach attorneys and paralegals on the skills and tactics needed to bring in new business
Develop and execute marketing campaigns across various channels, including digital marketing (SEO, PPC, social media), content marketing, traditional media (print, radio), and community outreach programs
Oversee customization and regular updates for marketing performance dashboards
Track and analyze marketing performance using data analytics to optimize campaigns and measure ROI
Bi-weekly reporting to the Firm CEO
Participate on the Firm’s Leadership Team; and
Attend a regular cadence of meetings with the Firm's CEO
Establish and manage a lead generation system:
Oversee the implementation and optimization of a lead generation system that captures qualified leads through various channels
Analyze LGS/CRM and provide recommendations/solutions to the Firm CEO and/or COO, if needed
Develop and manage nurturing campaigns to convert leads into paying clients
Work closely with the sales team to ensure a smooth transition from lead generation to client acquisition
Lead public relations and communications efforts:
Develop and manage a public relations strategy to enhance the firm's reputation and visibility in the community
Secure media placements for the firm's attorneys in local and regional media outlets
Manage all aspects of the firm's online presence, including website development and social media management
Manage the communication and marketing strategy for the Firm’s charitable organization– The Terance Madden Foundation (“TTMF”);
Craft and distribute press releases and other communication materials
Maintain a critical bridge between marketing and business development:
Manage marketing activities at the top of the sales funnel
Establishing broad Firm awareness among both clients and referral sources
Create and operationalize a successful lead conversion strategy
Lead and manage the client intake team:
Supervise and coach the client intake team, setting performance goals and developing sales strategies
Monitor sales performance and client conversion, while also identifying areas for improvement
Ensure effective communication and collaboration between marketing and client intake teams; and
In collaboration with the Firm's Professional Legal Administrator and/or COO, conduct performance evaluations, corrective conversations and manage up
Stay up-to-date on legal marketing trends:
Continuously research and implement new marketing technologies and strategies to stay ahead of the curve in the competitive legal landscape
Attend industry conferences and workshops to stay informed about the latest legal marketing trends
Budget Management:
Develop and manage the marketing budget, ensuring efficient allocation of resources across various marketing initiatives
Track and report on marketing expenses
Qualifications:
A proven track record implementing the skills and obtaining the results outlined in this job description
Bachelor’s degree
Advanced degree in marketing or business (MBA is a plus!)
Minimum 3-5 years in a leadership role
Minimum 10+ years of experience as a marketing and/ or business development executive in a law firm or a related field, with a proven track record of success, measured by the growth in that law firm and your contribution to that growth. (Experience in the legal industry is an important plus!)
Thorough knowledge of marketing principles, brand, and service management
Strong understanding of digital marketing principles (SEO, PPC, social media) and content marketing strategies
Experience with lead generation and sales funnels
Outstanding communication, writing, and public relations skills
Experience with data analytics and marketing automation platforms
Solution-based mindset / problem-solver
Deep understanding of changing market dynamics
Exceptional leadership and team management skills
Ability to work independently and manage multiple priorities
Results-oriented with a data-driven approach; and
Passionate client advocacy
Entrepreneurial spirit
About Company
About Our Firm:
T. Madden & Associates PC (“TMAPC” or the “Firm”) is a personal injury law firm based in Atlanta, Georgia. TMAPC specializes in personal injury cases including motor vehicle and trucking accidents, catastrophic injury, and wrongful death. We are a diverse and dedicated team committed to providing exceptional legal services to clients while fostering a positive and collaborative work environment for our team. As we accelerate our continued growth, we are seeking a warm, empathetic, and results-oriented technology enthusiast to support the Client Intake team, as well as our marketing, public relations, communications, and sales efforts.
We provide comprehensive health, dental, and vision insurance, as well as a 401(k) plan. Additionally, TMAPC offers a competitive compensation package with a total compensation (base pay and incentives) commensurate with experience.
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The Senior Director - Marketing is responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives, as well as sales strategy and management. The Sr. Director - Marketing plays a vital role in a company’s growth and has important responsibilities that range from creative influence to business strategy.
Reporting directly to the CEO, the Sr. Director - Marketing’s primary responsibility is to generate revenue by increasing sales through strategic leadership for Firm marketing, using market research, data analytics, brand management, marketing communications, advertising, and public relations. This role also includes sales management, business development strategy, marketing channel management, and client service optimization.
The Sr. Director - Marketing ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Currently, this means seeking out new ways to deliver messaging, including digital platforms, community engagement, video, and social media.Compensation:$100,000 - $150,000 yearly plus incentivesResponsibilities:Develop and implement a comprehensive marketing strategy:
Employ and manage a strategic growth plan and budget that will induce years of measurable growth that is multiples of current revenues
Increase and further develop our Direct Response Marketing to become a leader of the same in the Atlanta Metro area and across Georgia
Conduct market research to identify target audiences and develop a deep understanding of the legal landscape in our geographic areas of practice
Craft a compelling brand message that resonates with our target audience
Manage Day-to-Day Marketing and Business Development
Manage, train, and vet a tactically oriented marketing team
Coach attorneys and paralegals on the skills and tactics needed to bring in new business
Develop and execute marketing campaigns across various channels, including digital marketing (SEO, PPC, social media), content marketing, traditional media (print, radio), and community outreach programs
Oversee customization and regular updates for marketing performance dashboards
Track and analyze marketing performance using data analytics to optimize campaigns and measure ROI
Bi-weekly reporting to the Firm CEO
Participate on the Firm’s Leadership Team; and
Attend a regular cadence of meetings with the Firm's CEO
Establish and manage a lead generation system:
Oversee the implementation and optimization of a lead generation system that captures qualified leads through various channels
Analyze LGS/CRM and provide recommendations/solutions to the Firm CEO and/or COO, if needed
Develop and manage nurturing campaigns to convert leads into paying clients
Work closely with the sales team to ensure a smooth transition from lead generation to client acquisition
Lead public relations and communications efforts:
Develop and manage a public relations strategy to enhance the firm's reputation and visibility in the community
Secure media placements for the firm's attorneys in local and regional media outlets
Manage all aspects of the firm's online presence, including website development and social media management
Manage the communication and marketing strategy for the Firm’s charitable organization– The Terance Madden Foundation (“TTMF”);
Craft and distribute press releases and other communication materials
Maintain a critical bridge between marketing and business development:
Manage marketing activities at the top of the sales funnel
Establishing broad Firm awareness among both clients and referral sources
Create and operationalize a successful lead conversion strategy
Lead and manage the client intake team:
Supervise and coach the client intake team, setting performance goals and developing sales strategies
Monitor sales performance and client conversion, while also identifying areas for improvement
Ensure effective communication and collaboration between marketing and client intake teams; and
In collaboration with the Firm's Professional Legal Administrator and/or COO, conduct performance evaluations, corrective conversations and manage up
Stay up-to-date on legal marketing trends:
Continuously research and implement new marketing technologies and strategies to stay ahead of the curve in the competitive legal landscape
Attend industry conferences and workshops to stay informed about the latest legal marketing trends
Budget Management:
Develop and manage the marketing budget, ensuring efficient allocation of resources across various marketing initiatives
Track and report on marketing expenses
Qualifications:
A proven track record implementing the skills and obtaining the results outlined in this job description
Bachelor’s degree
Advanced degree in marketing or business (MBA is a plus!)
Minimum 3-5 years in a leadership role
Minimum 10+ years of experience as a marketing and/ or business development executive in a law firm or a related field, with a proven track record of success, measured by the growth in that law firm and your contribution to that growth. (Experience in the legal industry is an important plus!)
Thorough knowledge of marketing principles, brand, and service management
Strong understanding of digital marketing principles (SEO, PPC, social media) and content marketing strategies
Experience with lead generation and sales funnels
Outstanding communication, writing, and public relations skills
Experience with data analytics and marketing automation platforms
Solution-based mindset / problem-solver
Deep understanding of changing market dynamics
Exceptional leadership and team management skills
Ability to work independently and manage multiple priorities
Results-oriented with a data-driven approach; and
Passionate client advocacy
Entrepreneurial spirit
About Company
About Our Firm:
T. Madden & Associates PC (“TMAPC” or the “Firm”) is a personal injury law firm based in Atlanta, Georgia. TMAPC specializes in personal injury cases including motor vehicle and trucking accidents, catastrophic injury, and wrongful death. We are a diverse and dedicated team committed to providing exceptional legal services to clients while fostering a positive and collaborative work environment for our team. As we accelerate our continued growth, we are seeking a warm, empathetic, and results-oriented technology enthusiast to support the Client Intake team, as well as our marketing, public relations, communications, and sales efforts.
We provide comprehensive health, dental, and vision insurance, as well as a 401(k) plan. Additionally, TMAPC offers a competitive compensation package with a total compensation (base pay and incentives) commensurate with experience.
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