La Bella Fleur Healthcare Center and Birthing...
Director of Marketing and Development
La Bella Fleur Healthcare Center and Birthing..., Denver, Colorado, United States, 80219
Are you the right applicant for this opportunity Find out by reading through the role overview below.The Director of Marketing and Development will capture and create all social and digital media content. In addition, the Marketing Director will assist the Marketing Department with campaign development and execution. This role will be active in the Community and Healthcare network for La Bella Fleur, including acting as a liaison between departments and the birthing center and attending events and community networking opportunities. The Director of Marketing brings a positive outlook and a high level of excitement about La Bella Fleur to all their audiences and is comfortable interacting with and engaging all employees, clients, and community partners.
The Director of Marketing is responsible for developing and delivering marketing campaigns and strategies for our organization - the kind that make people feel good and solve important issues. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship, and research. The Director of Marketing is responsible for supporting the Recruitment, Human Resource Dept, and administration. The role incorporates administrative, recruitment, and marketing activities. As our Marketing and Communications Director, you will ensure that the marketing and communications work we are commissioned to undertake is delivered to the highest possible standards and delivered on time and budget. Your role is to champion best practice and ensure that what we design and deliver is innovative and makes a positive difference.
ESSENTIAL FUNCTIONS:
Design/write creative and imaginative (and cost-effective) marketing strategies and plans for our clients, adopting evidence-based best practices and innovation in marketing/communication.
Ensure marketing strategies and plans are implemented and delivered on time and to budget; leading and directing the wider marketing and communications team to deliver your detailed marketing plans for all relevant channels.
The Marketing Health Ambassador will be responsible for creating and implementing effective outreach strategies to assist with outreach and promotion of La Bella Fleur services, activities, and events.
Promotes and implements programs that focus on health equity, prevention of chronic disease, and activities that support optimal physical/behavioral holistic health for Maternal Mothers and Babies.
Develop and create marketing resources that articulate the benefits of our products, including printed collateral, product videos, testimonial videos, and website copy.
Develop, implement, and track marketing programs such as email, social media, digital campaigns, and events.
Analyze and report on the performance of campaigns.
Conduct market research and analyze trends to identify new marketing opportunities.
Assist with coordination of LBF event activities and conferences.
Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
Write, proofread, and edit creative and technical content across different mediums.
Proofread to ensure accurate and high-quality work, and that all materials are meeting brand guidelines.
Manage assigned promotional budget and expenses tracker.
Attend and support internal meetings, conferences, and customer visits as needed (including overnight travel).
Projects as requested by the manager with adherence to project deadlines and specifications.
Proficiency in Microsoft Office programs (PowerPoint, Excel, Word).
Familiarity or some proficiency in Adobe Creative Suite (Photoshop, InDesign, Acrobat).
Learn various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g., Salesforce), and content management systems.
MINIMUM QUALIFICATIONS:Education:
Bachelor's degree in business administration, marketing, communications, or a related field. Advanced degree preferred.
2+ years of experience in the healthcare industry required, in marketing/advertising preferred.
Experience with copywriting preferred.
Required: Current Adult/Infant CPR and Neonatal Resuscitation Certification Completion.
Experience:
Strong communication and analytical skills. Must be able to communicate with and manage well at all levels of the organization and with staff at remote locations essential.
Must always maintain a positive attitude, be a role model for staff, and lead by example. Our organization flourishes when we have a good/strong team and a supportive culture.
Strong knowledge of and interest in Ob/Gyn Clinic, Health, and Wellness.
Must possess the ability to exercise sound judgment and make decisions based on accurate and timely analyses.
High level of integrity and dependability with a strong sense of urgency. Must be results-oriented.
Knowledge of:
Office administrative and management practices and procedures.
Principles and practices of sound business communication.
Correct English usage, including spelling, grammar, and punctuation.
Company organization, rules, policies, and procedures, including travel/training and expense reporting.
Basic functions of public agencies, including the role and responsibilities of a public governing board.
Rules and regulations for the conduct of public meetings.
The Company personnel rules, policies, and labor contract provisions.
Budgeting, record keeping, filing, and purchasing practices and procedures.
Microsoft Office (Outlook, Word, Excel, and PowerPoint), Adobe Acrobat, SharePoint, ADP, and any other Company software.
Abilities:
Manage multiple and rapidly changing priorities to meet the needs and expectations of elected and appointed officials and executives.
Ability to anticipate executive needs and collect or prepare information for executive review and action is required.
Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.
Maintain confidentiality and operate with poise and professionalism in a complex, high-profile, and rapidly changing environment.
Work cooperatively with other President, Executive Management, Staff, and outside agencies including city, county, and state officials.
CERTIFICATES, LICENSES, AND REGISTRATIONS REQUIREMENTSEmployees in this position may be required to obtain and maintain the following certifications, licensing, and registrations:
Required: Current Adult/Infant CPR and Neonatal Resuscitation Certification Completion.
PHYSICAL REQUIREMENTS:
Ability to Pass 7-year Background Check.
Ability to Pass Physical.
Ability to Pass Drug Screen.
SALARY:$68,700-$84,500 salaried position with the ability to receive bonuses and yearly merit based on performance.
BENEFITS:Affordable Medical, Dental, and Vision insurance. Health Savings Account (HSA) and Flexible Spending Account (FSA) options. Employee Assistance Program (EAP) support. 10 paid holidays, including floating holidays and birthdays. Generous PTO. Matching 401k (or 403b for a nonprofit). Continuing education benefits. Free Gym Membership to LifeTime Fitness.
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The Director of Marketing is responsible for developing and delivering marketing campaigns and strategies for our organization - the kind that make people feel good and solve important issues. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship, and research. The Director of Marketing is responsible for supporting the Recruitment, Human Resource Dept, and administration. The role incorporates administrative, recruitment, and marketing activities. As our Marketing and Communications Director, you will ensure that the marketing and communications work we are commissioned to undertake is delivered to the highest possible standards and delivered on time and budget. Your role is to champion best practice and ensure that what we design and deliver is innovative and makes a positive difference.
ESSENTIAL FUNCTIONS:
Design/write creative and imaginative (and cost-effective) marketing strategies and plans for our clients, adopting evidence-based best practices and innovation in marketing/communication.
Ensure marketing strategies and plans are implemented and delivered on time and to budget; leading and directing the wider marketing and communications team to deliver your detailed marketing plans for all relevant channels.
The Marketing Health Ambassador will be responsible for creating and implementing effective outreach strategies to assist with outreach and promotion of La Bella Fleur services, activities, and events.
Promotes and implements programs that focus on health equity, prevention of chronic disease, and activities that support optimal physical/behavioral holistic health for Maternal Mothers and Babies.
Develop and create marketing resources that articulate the benefits of our products, including printed collateral, product videos, testimonial videos, and website copy.
Develop, implement, and track marketing programs such as email, social media, digital campaigns, and events.
Analyze and report on the performance of campaigns.
Conduct market research and analyze trends to identify new marketing opportunities.
Assist with coordination of LBF event activities and conferences.
Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
Write, proofread, and edit creative and technical content across different mediums.
Proofread to ensure accurate and high-quality work, and that all materials are meeting brand guidelines.
Manage assigned promotional budget and expenses tracker.
Attend and support internal meetings, conferences, and customer visits as needed (including overnight travel).
Projects as requested by the manager with adherence to project deadlines and specifications.
Proficiency in Microsoft Office programs (PowerPoint, Excel, Word).
Familiarity or some proficiency in Adobe Creative Suite (Photoshop, InDesign, Acrobat).
Learn various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g., Salesforce), and content management systems.
MINIMUM QUALIFICATIONS:Education:
Bachelor's degree in business administration, marketing, communications, or a related field. Advanced degree preferred.
2+ years of experience in the healthcare industry required, in marketing/advertising preferred.
Experience with copywriting preferred.
Required: Current Adult/Infant CPR and Neonatal Resuscitation Certification Completion.
Experience:
Strong communication and analytical skills. Must be able to communicate with and manage well at all levels of the organization and with staff at remote locations essential.
Must always maintain a positive attitude, be a role model for staff, and lead by example. Our organization flourishes when we have a good/strong team and a supportive culture.
Strong knowledge of and interest in Ob/Gyn Clinic, Health, and Wellness.
Must possess the ability to exercise sound judgment and make decisions based on accurate and timely analyses.
High level of integrity and dependability with a strong sense of urgency. Must be results-oriented.
Knowledge of:
Office administrative and management practices and procedures.
Principles and practices of sound business communication.
Correct English usage, including spelling, grammar, and punctuation.
Company organization, rules, policies, and procedures, including travel/training and expense reporting.
Basic functions of public agencies, including the role and responsibilities of a public governing board.
Rules and regulations for the conduct of public meetings.
The Company personnel rules, policies, and labor contract provisions.
Budgeting, record keeping, filing, and purchasing practices and procedures.
Microsoft Office (Outlook, Word, Excel, and PowerPoint), Adobe Acrobat, SharePoint, ADP, and any other Company software.
Abilities:
Manage multiple and rapidly changing priorities to meet the needs and expectations of elected and appointed officials and executives.
Ability to anticipate executive needs and collect or prepare information for executive review and action is required.
Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.
Maintain confidentiality and operate with poise and professionalism in a complex, high-profile, and rapidly changing environment.
Work cooperatively with other President, Executive Management, Staff, and outside agencies including city, county, and state officials.
CERTIFICATES, LICENSES, AND REGISTRATIONS REQUIREMENTSEmployees in this position may be required to obtain and maintain the following certifications, licensing, and registrations:
Required: Current Adult/Infant CPR and Neonatal Resuscitation Certification Completion.
PHYSICAL REQUIREMENTS:
Ability to Pass 7-year Background Check.
Ability to Pass Physical.
Ability to Pass Drug Screen.
SALARY:$68,700-$84,500 salaried position with the ability to receive bonuses and yearly merit based on performance.
BENEFITS:Affordable Medical, Dental, and Vision insurance. Health Savings Account (HSA) and Flexible Spending Account (FSA) options. Employee Assistance Program (EAP) support. 10 paid holidays, including floating holidays and birthdays. Generous PTO. Matching 401k (or 403b for a nonprofit). Continuing education benefits. Free Gym Membership to LifeTime Fitness.
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