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Walmart

(USA) Manager, Marketing Planning And Strategy

Walmart, Hoboken, New Jersey, us, 07030


Position Summary

All potential applicants are encouraged to scroll through and read the complete job description before applying.Walmart Connect (WMC) is looking for an experienced integrated marketing professional with either integrated marketing, client/custom solutions, shopper marketing, or advertising account management experience. This position will partner with and service the Sales organization to drive ad revenue, help clients build brand awareness and consideration, engage with Walmart customers, convert Walmart consumers to shoppers, help transform relationships with suppliers and brand owners from transactional into co-creating partnerships, and provide measurable results for our clients.

This complex, cross-functional role will be responsible for the development and management of seasonal, category, and client-led marketing programs across the Walmart omni-channel ecosystem. This position will directly support Walmart's advertising sales team and partner with enterprise marketing, retailtainment, site experience, and category activation teams to conceptualize and create unique, custom, and high-impact marketing solutions for clients.

This position sits under WMC Marketing and reports to the Sr. Manager, Client Solutions - Food.

Core Responsibilities

Development of custom advertising initiatives for Walmart Connect Clients; Partner with WMC Sales to identify supplier needs, priorities, and customer insights.

Develop and drive marketing tentpole and category-supplier based strategy, and ultimately responsible for respective department/accounts they/their team support.

Create and execute category and supplier-specific solutions based on customer insights, secure internal approvals, build solution materials and pitch to clients.

Collaborate and establish links between Walmart Connect and Walmart Enterprise Marketing, ensuring consistency between Walmart's supplier advertising initiatives and Walmart's own customer messaging.

Manage the cross-functional connection points, processes, and planning cycles between Walmart Retail Marketing, Creative, Cross-Category Solutions, Seasonal, Site and Product teams.

Service and partner with Sales, Client Brand Strategy and Media Planning to understand cross-category, seasonal, and category-based integration opportunities to bring to market.

Actively facilitate and participate in brainstorming and working sessions across cross-functional teams.

Essential Qualifications

Bachelor's degree in Business, Marketing, Communications, or a related field and 1 year's experience in marketing or a related field OR 5 years' experience in marketing or a related field.

5-8 years of experience in marketing or related field preferred with experience working cross-functionally in integrated marketing, ad sales marketing, client/custom solutions, creative strategy, shopper marketing, or agency account management capacity. Digital or Social media experience required.

Creative marketer with the ability to conceptualize innovative ideas and new ways of working.

Excellent written and verbal communication skills.

Highly collaborative, team player, strong influencer, and relationship builder.

Strong understanding of client relationships and framing.

The Bonus - Strongly Preferred Qualifications

Retail/e-commerce experience with commercial retail solutions such as Walmart Direct spend, experiential marketing, CRM (Customer Relationship Management), e-commerce, media, etc.

Experience working on or a passion for the Food and Beverage business.

POSITION LOCATIONS

Hoboken, NJ

Bentonville, AR

Up to 5 days a week in the office (not a remote/virtual position)

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

For Information About Benefits And Eligibility, See One.Walmart

Hoboken, New Jersey US-10279:

The annual salary range for this position is $96,000.00-$186,000.00

Bentonville, Arkansas US-09401:

The annual salary range for this position is $80,000.00-$155,000.00

Additional Compensation Includes Annual Or Quarterly Performance Bonuses.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related fieldMasters: Business Administration

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

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