Therma-Tru
Brand Marketing Manager
Therma-Tru, Maumee, Ohio, United States, 43537
Job Description
Ensure you read the information regarding this opportunity thoroughly before making an application.As the
Brand Marketing Manager , you will help drive interest and demand for our Outdoors products and services, including Larson and Therma-Tru Doors.
You will be responsible for
developing and executing effective brand strategies
that align with our company's vision, values, and goals. You will work closely with cross-functional teams, including Commercialization Marketing, Sales, and Category Management, to ensure consistency and alignment in
brand messaging
across all touchpoints spanning diverse channels,
encompassing content strategies and targeted campaigns from email marketing to social media.
This is an
individual contributor
role reporting to the Sr Director of Brand Marketing for Outdoors.
The
ideal candidate
will have a bachelor's degree in marketing, brand management or communications and
(5+) years’ experience in brand marketing (social campaigns, media, digital),
preferably in the building materials and/or consumer products/retail industry.
What you will be doing:
Develop and implement comprehensive brand strategies that align with the company's goals.
Conduct brand market research, consumer insights, and outside research to identify opportunities and develop brand strategy.
Strategizes with the Brand Communications team in the creation and implementation of integrated marketing campaigns, including advertising, promotions, and digital marketing, to drive brand awareness and consumer engagement.
Develop and implement innovative marketing campaigns that highlight our sustainability initiatives.
Engage with external partners/vendors for the development of key content development projects. Ensure that the creative direction given to agencies aligns with the brand message.
Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
Monitor and review brand performance metrics, market trends, and the outside landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
Continuously identify areas for improvement and propose recommendations to optimize brand presence and consumer engagement.
Assist Senior Director, Brand Marketing – Doors in planning and management of the Brand Development budgets to optimize marketing investment and support forecast expectations and business goals.
Qualifications:
Bachelor’s Degree in Marketing, Brand Management, or Communications preferred.
5+ years of marketing experience, preferably in the building materials / consumer products/retail industry.
Knowledge in developing and writing multi-channel content including social media, digital content management, and storytelling.
Additional Information
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility/adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN.
Equal Employment Opportunity
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
#J-18808-Ljbffr
Ensure you read the information regarding this opportunity thoroughly before making an application.As the
Brand Marketing Manager , you will help drive interest and demand for our Outdoors products and services, including Larson and Therma-Tru Doors.
You will be responsible for
developing and executing effective brand strategies
that align with our company's vision, values, and goals. You will work closely with cross-functional teams, including Commercialization Marketing, Sales, and Category Management, to ensure consistency and alignment in
brand messaging
across all touchpoints spanning diverse channels,
encompassing content strategies and targeted campaigns from email marketing to social media.
This is an
individual contributor
role reporting to the Sr Director of Brand Marketing for Outdoors.
The
ideal candidate
will have a bachelor's degree in marketing, brand management or communications and
(5+) years’ experience in brand marketing (social campaigns, media, digital),
preferably in the building materials and/or consumer products/retail industry.
What you will be doing:
Develop and implement comprehensive brand strategies that align with the company's goals.
Conduct brand market research, consumer insights, and outside research to identify opportunities and develop brand strategy.
Strategizes with the Brand Communications team in the creation and implementation of integrated marketing campaigns, including advertising, promotions, and digital marketing, to drive brand awareness and consumer engagement.
Develop and implement innovative marketing campaigns that highlight our sustainability initiatives.
Engage with external partners/vendors for the development of key content development projects. Ensure that the creative direction given to agencies aligns with the brand message.
Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
Monitor and review brand performance metrics, market trends, and the outside landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
Continuously identify areas for improvement and propose recommendations to optimize brand presence and consumer engagement.
Assist Senior Director, Brand Marketing – Doors in planning and management of the Brand Development budgets to optimize marketing investment and support forecast expectations and business goals.
Qualifications:
Bachelor’s Degree in Marketing, Brand Management, or Communications preferred.
5+ years of marketing experience, preferably in the building materials / consumer products/retail industry.
Knowledge in developing and writing multi-channel content including social media, digital content management, and storytelling.
Additional Information
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility/adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN.
Equal Employment Opportunity
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
#J-18808-Ljbffr