Zabella Insurance Agency
Head of Marketing
Zabella Insurance Agency, Fort Lauderdale, Florida, us, 33336
Who We Are:
Zabella Insurance Agency is a health insurance brokerage firm dedicated to providing Affordable Care Act (ACA) enrollment services to the Haitian community in the USA. Our business has grown organically through referrals from satisfied consumers. To further accelerate our growth, we are looking to expand our reach through online marketing strategies, including social media ads, SEO, and other digital marketing techniques.
If you want to know about the requirements for this role, read on for all the relevant information.What We Need:
We are seeking an experienced, full-time Marketing Manager/Officer to establish and lead our marketing and advertising department. This role is crucial for driving our consumer growth through innovative and effective marketing strategies.
Key Responsibilities:
Develop and execute comprehensive marketing plans to increase consumer engagement and acquisition.
Create, manage, and optimize social media campaigns across platforms such as Facebook, YouTube, and others.
Enhance our online presence through expert SEO strategies.
Produce, edit, and manage video content for marketing purposes.
Oversee the design and distribution of marketing materials.
Manage and grow our social media accounts, focusing on building a significant Haitian following.
Improve and update our website and online forms to enhance user experience.
Organize and manage weekly cash giveaways to engage our audience.
Increase traffic to our website, Zabella.com, and farm Haitian groups and individuals on social media.
Experience and Skills:
The ideal candidate will demonstrate:
A proven portfolio of successful marketing campaigns and satisfied clients.
Expertise in Facebook ads targeting, SEO marketing, and YouTube marketing.
Strong skills in video content creation and editing.
Ability to independently manage all relevant social media accounts.
Experience in designing marketing materials and improving website functionality.
A track record of building and engaging with a significant social media following, particularly within the Haitian community.
Target Market:
Our primary market consists of Haitians living in the USA who are eligible for ACA enrollment. This includes lawful immigrants, citizens, and permanent residents who are not enrolled in Medicare, Medicaid, CHIP, or VA.
Compensation:
Compensation is negotiable based on experience and proven results. We are eager to start marketing immediately and are looking for a candidate who can demonstrate their skills with a small initial budget. Upon proving their capabilities, we will increase the budget accordingly.
Job Type:
Full-time
Pay:
From $70,000.00 per year
Schedule:
8 hour shift
Day shift
Holidays
Monday to Friday
Weekends as needed
Experience:
Marketing: 4 years (Required)
Language:
Haitian Creole (Required)
French (Preferred)
Ability to Commute:
Fort Lauderdale, FL 33304 (Required)
Ability to Relocate:
Fort Lauderdale, FL 33304: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr
Zabella Insurance Agency is a health insurance brokerage firm dedicated to providing Affordable Care Act (ACA) enrollment services to the Haitian community in the USA. Our business has grown organically through referrals from satisfied consumers. To further accelerate our growth, we are looking to expand our reach through online marketing strategies, including social media ads, SEO, and other digital marketing techniques.
If you want to know about the requirements for this role, read on for all the relevant information.What We Need:
We are seeking an experienced, full-time Marketing Manager/Officer to establish and lead our marketing and advertising department. This role is crucial for driving our consumer growth through innovative and effective marketing strategies.
Key Responsibilities:
Develop and execute comprehensive marketing plans to increase consumer engagement and acquisition.
Create, manage, and optimize social media campaigns across platforms such as Facebook, YouTube, and others.
Enhance our online presence through expert SEO strategies.
Produce, edit, and manage video content for marketing purposes.
Oversee the design and distribution of marketing materials.
Manage and grow our social media accounts, focusing on building a significant Haitian following.
Improve and update our website and online forms to enhance user experience.
Organize and manage weekly cash giveaways to engage our audience.
Increase traffic to our website, Zabella.com, and farm Haitian groups and individuals on social media.
Experience and Skills:
The ideal candidate will demonstrate:
A proven portfolio of successful marketing campaigns and satisfied clients.
Expertise in Facebook ads targeting, SEO marketing, and YouTube marketing.
Strong skills in video content creation and editing.
Ability to independently manage all relevant social media accounts.
Experience in designing marketing materials and improving website functionality.
A track record of building and engaging with a significant social media following, particularly within the Haitian community.
Target Market:
Our primary market consists of Haitians living in the USA who are eligible for ACA enrollment. This includes lawful immigrants, citizens, and permanent residents who are not enrolled in Medicare, Medicaid, CHIP, or VA.
Compensation:
Compensation is negotiable based on experience and proven results. We are eager to start marketing immediately and are looking for a candidate who can demonstrate their skills with a small initial budget. Upon proving their capabilities, we will increase the budget accordingly.
Job Type:
Full-time
Pay:
From $70,000.00 per year
Schedule:
8 hour shift
Day shift
Holidays
Monday to Friday
Weekends as needed
Experience:
Marketing: 4 years (Required)
Language:
Haitian Creole (Required)
French (Preferred)
Ability to Commute:
Fort Lauderdale, FL 33304 (Required)
Ability to Relocate:
Fort Lauderdale, FL 33304: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr