Step Mobile
Head of Product Marketing
Step Mobile, Palo Alto, California, United States, 94306
Role
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z.
Responsibilities
Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
Develop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings
Build and coach a small team of lifecycle marketers; lead with a passion for learning and development
About You
7+ years experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
Product marketing experience working across the funnel in B2C tech and/or a consumer app
Strong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign development
Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
Core technologies we use:
Braze
Mixpanel
Looker
#J-18808-Ljbffr
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z.
Responsibilities
Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
Develop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings
Build and coach a small team of lifecycle marketers; lead with a passion for learning and development
About You
7+ years experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
Product marketing experience working across the funnel in B2C tech and/or a consumer app
Strong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign development
Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
Core technologies we use:
Braze
Mixpanel
Looker
#J-18808-Ljbffr