Recruitics
Senior Performance Marketing Manager
Recruitics, New York, NY
Data-Powered Recruitment Marketing Platform
Our mission is to make it easy for companies to attract and hire great talent
Powered by marketing professionals, Recruitics, helps the most identifiable brands successfully attract their workforce through proven data-driven strategies, marketing, and advertising. Our specialty is building client confidence on a solid foundation of emerging tech, creative media, and client services. Together, we strive to set an example for our company, clients, and competitors in work-life flexibility, career growth, and diversity.
We're a fun group of people who love coming to work and living the Recruitics values: We think, and act, as entrepreneurs, we do things the right way, we work together to provide personal customer service, and we make data-driven decisions.
Job Summary:
The Sr. Performance Marketing Manager, Targeted Media role on the Targeted Media Team is a key function responsible for the oversight, growth, and delivery of Paid Social and other digital marketing channels including but not limited to programmatic display, digital out of home, or connected TV. This individual must be fluent in Meta, X, LinkedIn, Snapchat, and TikTok - in addition to having experience in DSPs. This person will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for deploying their team to do the same.
Duties/Responsibilities:
Required Skills/Abilities:
Education and Experience:
Compensation Range Based on Experience:
Recruitics offers a generous benefits package that includes: Medical, Dental, Vision, Short Term Disability, Life Insurance, Paid Time Off, Parental Leave, Flexible Spending Account, and Employee Assistance Program for all employees, as well as a 401k program, for all eligible full time employees. Applicants must be at least 18 years old to apply. Recruitics is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.
Our mission is to make it easy for companies to attract and hire great talent
Powered by marketing professionals, Recruitics, helps the most identifiable brands successfully attract their workforce through proven data-driven strategies, marketing, and advertising. Our specialty is building client confidence on a solid foundation of emerging tech, creative media, and client services. Together, we strive to set an example for our company, clients, and competitors in work-life flexibility, career growth, and diversity.
We're a fun group of people who love coming to work and living the Recruitics values: We think, and act, as entrepreneurs, we do things the right way, we work together to provide personal customer service, and we make data-driven decisions.
Job Summary:
The Sr. Performance Marketing Manager, Targeted Media role on the Targeted Media Team is a key function responsible for the oversight, growth, and delivery of Paid Social and other digital marketing channels including but not limited to programmatic display, digital out of home, or connected TV. This individual must be fluent in Meta, X, LinkedIn, Snapchat, and TikTok - in addition to having experience in DSPs. This person will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for deploying their team to do the same.
Duties/Responsibilities:
- Campaign Setup
- Work in platform to configure campaigns - setup budgets, targeting, creative and run dates
- Validate budgets against allocated POs
- Partner with ad ops to install and configure pixels to track events and create remarketing audiences. Partner with the Client Integrations team to guide proper event configuration.
- Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals
- Deliver a seamless client onboarding experience on new accounts
- Write ad copy as needed to align with platform specifications and best practices
- Campaign Optimization
- Monitor ongoing performance to identify areas of opportunity
- Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
- Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately.
- Communicate with internal teammates to ensure ongoing campaign performance and updates are understood.
- Campaign Reporting
- Empower the Marketing and Client Strategy Teams with updates and performance details
- Deliver reporting at agreed upon intervals to demonstrate the outcomes of this media
- Demonstrate media expertise in how data is understood and information synthesized to articulate a data story
- Communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients.
- Drive standards into delivery and the team
- Establish and document key information about accounts and setups and ensure information is accurate and updated as needed.
- Establish and deliver against agreed upon procedures to enable scale
- Monitor queue of work to ensure SLAs are met on assigned accounts
Required Skills/Abilities:
- Extremely detail-oriented and able to manage multiple projects concurrently.
- Values building and growing relationships. Skilled at teaching, growing teammates.
- Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn
- Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, TikTok etc.)
- Process driven and scale oriented.
- Skilled oral and written communicator with the ability to work with distributed teams to drive results.
- Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.
- Thirst for knowledge and openness to learn.
- Familiarity with recruitment marketing and/or talent attraction a huge plus.
Education and Experience:
- 5-8 years of experience in Marketing roles
- 3+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads, etc.
- Bachelor's degree in Business, Communications, Marketing or commensurate experience
- Previous Agency experience is a plus, but not mandatory.
Compensation Range Based on Experience:
- $76,500 - $100,000
Recruitics offers a generous benefits package that includes: Medical, Dental, Vision, Short Term Disability, Life Insurance, Paid Time Off, Parental Leave, Flexible Spending Account, and Employee Assistance Program for all employees, as well as a 401k program, for all eligible full time employees. Applicants must be at least 18 years old to apply. Recruitics is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.