CLOVER STORNETTA FARMS LLC dba CLOVER SONOMA
Marketing Communications & Public Relations Manager
CLOVER STORNETTA FARMS LLC dba CLOVER SONOMA, Petaluma, CA
Marketing Communications + Public Relations Manager
About the Role:
Clover Sonoma is seeking a Marketing Communications and Public Relations Manager to oversee corporate and brand communications and public relations activities. Through storytelling, thought leadership and media relations, this role will help generate additional exposure for Clover within the dairy industry, increase share of voice and drive brand and product awareness among consumers.
Reporting to the Marketing Communications Director, this role requires a high level of creativity, excellent writing skills and the ability to successfully navigate the ever-changing media landscape and secure coverage.
As a purpose-driven, certified B corporation, Clover is leading the way for conscious businesses by demonstrating care for all stakeholders and moving the world forward. We are committed to lowering our environmental impact and meeting our sustainability targets, by providing kids and adults with healthy, nutritious and delicious products that are made with care for animals, people, and the planet.
Salary range: $85,300 - 100,600 DOE
Responsibilities:
What You Bring to the Team:
About Clover Sonoma
Clover Sonoma is recognized as a leader at the forefront of the dairy industry with their full line of conventional and organic dairy products. The Petaluma-based company in California's beautiful Sonoma County has always held themselves to higher industry standards and was the first dairy in the United States to become American Humane Certified for the humane treatment of their animals. In addition, Clover holds their partnership of family-owned dairy farms to a higher standard with its own unique Clover Promise of Excellence - a set of regulations to ensure the highest level of animal welfare, product quality, and sustainability measures are followed.
Clover is also known for their involvement in the community and most notably their infamous mascot, Clo the Cow, who's witty puns and billboards have been delighting Northern California for over 50 years! With a history of 'do-gooding' built into their DNA, Clover was proud to become a Certified B Corporation® in 2016 - meaning that we use business as a force for good by putting people and planet alongside profit.
About the Role:
Clover Sonoma is seeking a Marketing Communications and Public Relations Manager to oversee corporate and brand communications and public relations activities. Through storytelling, thought leadership and media relations, this role will help generate additional exposure for Clover within the dairy industry, increase share of voice and drive brand and product awareness among consumers.
Reporting to the Marketing Communications Director, this role requires a high level of creativity, excellent writing skills and the ability to successfully navigate the ever-changing media landscape and secure coverage.
As a purpose-driven, certified B corporation, Clover is leading the way for conscious businesses by demonstrating care for all stakeholders and moving the world forward. We are committed to lowering our environmental impact and meeting our sustainability targets, by providing kids and adults with healthy, nutritious and delicious products that are made with care for animals, people, and the planet.
Salary range: $85,300 - 100,600 DOE
Responsibilities:
- Manage communications tactics to promote creative brand campaigns, new product launches and general Clover Sonoma news. Activities to include narrative development and messaging for promotion across owned, earned and paid channels including website, organic and paid social media, PR and influencers
- Manage corporate communications efforts across company news, executive storytelling and sustainability milestones
- Leverage leadership and other internal spokespeople for media opportunities, speaking engagements and thought leadership events to help elevate Clover Sonoma's visibility across business, brand and sustainability
- Oversee product and leadership awards submissions
- Manage company's LinkedIn channel overseeing content calendar, creating posts and community management and Company blog storytelling and writing
- In partnership with the Sales Team, support retailer communications and messaging
- Create and maintain messaging, FAQs, including across company, brand and product portfolio
- Handle both proactive and reactive media relations activities across both earned and paid opportunities
- Sample fulfillment -fulfill product requests from media;
- Help manage the Clover Cares philanthropic program and identify communication opportunities for storytelling
- Stay informed about industry best practices and emerging trends in PR, corporate communications, and digital media, and integrate innovative approaches into communication strategies
- Develop strong relationships on behalf of the brand with key media partners
- Manage PR event activations with cross-functional teams
- Support crisis communications as needed
What You Bring to the Team:
- 5+ years of brand and corporate communications and public relations experience; agency experience desired
- Knowledge of the media landscape including consumer, lifestyle, food and beverage, business and trade
- Examples of working with media contacts and securing placements
- Excellent writing and editing skills for the development of media materials, messaging, LinkedIn and blog content
- Understanding of social media platforms (Instagram, TikTok, Facebook, Pinterest), influencer marketing, and digital marketing
- Self-starter with strong project management skills and the ability to juggle multiple projects at one time while prioritizing workload
- Experience working with of media tools for reporting on KPIs and the ability to analyze data to inform program improvements
- Bachelor's Degree in Public Relations, Communications and/or Marketing or equivalent work experience
- Strong writing and editing skills
About Clover Sonoma
Clover Sonoma is recognized as a leader at the forefront of the dairy industry with their full line of conventional and organic dairy products. The Petaluma-based company in California's beautiful Sonoma County has always held themselves to higher industry standards and was the first dairy in the United States to become American Humane Certified for the humane treatment of their animals. In addition, Clover holds their partnership of family-owned dairy farms to a higher standard with its own unique Clover Promise of Excellence - a set of regulations to ensure the highest level of animal welfare, product quality, and sustainability measures are followed.
Clover is also known for their involvement in the community and most notably their infamous mascot, Clo the Cow, who's witty puns and billboards have been delighting Northern California for over 50 years! With a history of 'do-gooding' built into their DNA, Clover was proud to become a Certified B Corporation® in 2016 - meaning that we use business as a force for good by putting people and planet alongside profit.