Director, Marketing (Pop/Rock)

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

The ideal candidate is innovative, creative, with a passion for the music industry with a focus on Pop/Rock music. As the Marketing Director Pop/Rock, you must have the ability to create campaigns that help develop the careers of artists.

How you'll CREATE:

• Develop and execute comprehensive marketing plans and campaigns for album launches
• Develop and execute innovative marketing campaigns including social media, SEO, email/text, web development, data capture, and advertising to aid in building awareness and growing a fan base around an artist.
• Must be able to "think outside the box" and be able to implement new and effective ways to market and promote assigned releases
• Coordinate all internal departmental efforts (digital marketing, sales, publicity, radio promotion, etc.) leading up to, and throughout, album release. To ensure proper execution of the overall marketing plan to drive fan engagement campaigns and music consumption opportunities.
• Act as primary liaison between artist and label, communicating status and issues back to label management while diplomatically representing the label's interests to the artist
• Work in conjunction with artists, managers, and marketing team to create, maintain and evolve artist brands
• Generate timelines of project needs and key dates with all departments and coordinate the efforts to meet all deadlines
• Analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicate these to the team
• Effectively manage marketing budgets for assigned projects
• Oversee and coordinate the creation of tools needed for marketing, sales, and advertising campaigns
• Secure strategic marketing placements and opportunities with outside partners to widen the exposure for the artist and/or release
• Manage a high volume of internal/external meetings and email correspondence

Bring your VIBE:

• Music industry experience with an emphasis in marketing and the Pop/Rock space
• General knowledge of all departments within a label, including Digital, publicity, A&R, creative, production and promotion

• Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
• Creativity and willingness to think outside the box
• Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to executives and management
• Must be innovative with a high degree of energy, flexibility, and interpersonal skills.
• Must be adaptable and able to establish good relationships
• Proficiency in Microsoft Office programs, including PowerPoint, Excel, Outlook, Word
• College Degree required

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
  
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Job Category:
Marketing, Streaming & Digital Media