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AdAction Interactive LLC

Vertical Marketing Manager (Contract-to-hire)

AdAction Interactive LLC, Austin, TX


ABOUT ADACTION

Founded in 2013, AdAction is a leader in performance-based mobile app marketing, delivering premium users at scale for top brands and app developers worldwide. We foster a fast-paced, collaborative, and growth-oriented environment, where team members thrive on autonomy and making meaningful contributions. While we are a remote-first company we are currently only hiring in Colorado, Illinois, Texas, and North Carolina

ABOUT THE ROLE:

AdAction is on the hunt for an energetic and visionary Vertical Marketing Manager to propel our marketing into hyperdrive! This isn't just any role; it's a chance to be at the forefront of our aggressive growth strategy, tailoring cutting-edge marketing tactics for diverse advertiser & publisher verticals. If you're passionate about crafting campaigns that resonate deeply and drive metrics sky-high, you're in the right place!

This is a contract-to-hire position with an initial contract period of six months. At the conclusion of the contract, there is potential for full-time employment based on performance and business needs.

RESPONSIBILITIES:
  • Determine & Drive Strategy: Dive deep into each vertical, unearthing key insights and crafting killer strategies that connect on a whole new level.
  • Content Creation: Lead the charge in conjuring compelling B2B & B2C content-from gripping case studies to insightful webinars-that captivates and converts.
  • Channel Mastery: Identify and dominate the optimal channels for each vertical. Including but not limited to LinkedIn, newsletters, email sequences etc.
  • Empower Sales: Provide our sales team with everything they need to close deals and hit quotas.
  • Measure Success & Optimize: Live by the metrics! If you can measure it, you can improve it. Use data to turn good strategies into great results.
  • Collaborate and Conquer: Rally the troops-internal teams, external partners, and everyone in between-to ensure our message is unified and our goals are met.
  • Network and Influence: Be the face of AdAction at industry events, forging connections that matter and gathering intel that keeps us ahead of the curve.

WHO WE NEED:
  • Bachelor's Degree, preferably in Marketing, Business, or a related field plus 3-5 years of experience in a marketing role.
  • A background in segment-specific marketing and database management.
  • Analytical and strategic mindset with a proven ability to drive decisions through data.
  • Leadership style that inspires teams and turns visions into reality.
  • Strong verbal and written communication skills; you excel at building relationships and rallying teams towards common goals.
  • Adaptable and thrives in the fast lane. You manage chaos with a cool head and a clear vision.
  • Self-starter who doesn't wait for opportunities - you create them.
  • Ambitious and driven, you prioritize professional growth and are eager to excel in a fast-paced, high-energy environment.
  • Passionate about artificial intelligence and its power to transform marketing strategies; eager to leverage AI to drive innovation and results.
  • Proficiency in Canva/Photoshop, HubSpot, and Salesforce.

WHY ADACTION?

Our employees enjoy perks and benefits like:
  • Health, vision, and dental insurance
  • Up to 6% 401k match with no vestment period
  • Generous PTO + company holidays
  • Flexible and remote first work culture
  • Team outings and happy hours
  • Weekly UberEats credit
  • Home office stipend
  • Annual learning and development stipend
  • Annual wellness stipend

Salary Range: $45 - $50 / hour +commission*

*Compensation will be determined by the education, experience, knowledge, and abilities of the applicant.