Tubi TV
Director, Social Media
Tubi TV, Los Angeles, CA
Join Tubi (www.tubi.tv), Fox Corporation's premium ad-supported video-on-demand (AVOD) streaming service leading the charge in making entertainment accessible to all. With over 200,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners featuring content from every major Hollywood studio, Tubi gives entertainment fans an easy way to discover new content that is available completely free. Tubi's library has something for every member of our diverse audience, and we're committed to building a workforce that reflects that diversity. We're looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming.
About the Role:
The Director of Social will lead a team to drive the social media vision and strategy for Tubi globally. We are looking for someone who is a creative strategist with a strong pulse on the cultural landscape and who has led channel strategy, audience growth, and influencer relationships. This person will drive our brand presence and impact across all of our social channels in a way that drives distinction and brand love. They will also scale our approach to promotion of content on social to conversation and drive viewership to Tubi. They will work cross-functionally across our Comms, B2B Marketing, Content, and Product teams. The ideal candidate is obsessed with growth hacking new platforms, deeply understands all the nuances of social community building and lives and breathes in the intersection of culture and content.
This is a hybrid role based in Los Angeles, CA.
Responsibilities:
#LI-SL1
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
California
$148,000-$212,000 USD
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
Tubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records. We are an E-Verify company.
About the Role:
The Director of Social will lead a team to drive the social media vision and strategy for Tubi globally. We are looking for someone who is a creative strategist with a strong pulse on the cultural landscape and who has led channel strategy, audience growth, and influencer relationships. This person will drive our brand presence and impact across all of our social channels in a way that drives distinction and brand love. They will also scale our approach to promotion of content on social to conversation and drive viewership to Tubi. They will work cross-functionally across our Comms, B2B Marketing, Content, and Product teams. The ideal candidate is obsessed with growth hacking new platforms, deeply understands all the nuances of social community building and lives and breathes in the intersection of culture and content.
This is a hybrid role based in Los Angeles, CA.
Responsibilities:
- Drive innovation across all Tubi social channels, remaining up to date on new technology, platforms, macro trends, and competitor activities to apply to strategic plans. Identify new trends to spark innovative content development for organic growth.
- Expand the fan base across the brand's owned social channels by attracting new followers and transforming current followers into brand advocates. Boosting fan engagement across Snapchat, TikTok, Reddit, YouTube, and Discord
- Identify titles that can lean into real-time cultural trends vs. planned calendar moments. Put together plans that leverage talent and evangelize the fan community to do the promotion for us
- Devise unique ways to put Tubi in the social zeitgeist and partner with influential individuals and brands to drive efficacy
- Mentor and develop a strong internal and external team (agency support) across social community management, creative development, and talent management
- Standardize tracking, tools, and measurement methodologies in partnership with the analytics team
- Collaborate with the International team to share best practices and advise on approach in our new non-US markets
- Minimum of 10 years work experience in social strategy and execution for a global brand either at an agency or internally at a brand and 5 years of management experience
- Well versed in the digital landscape and emerging platforms with deep knowledge or experience marketing to Gen-Z & Millennial audiences. Hands-on experience with video platforms like Tiktok
- Conversant in social analytics, social listening, and automation tools
- Broad experience including brand identity, art direction, content strategy and development, video and paid social media
#LI-SL1
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
California
$148,000-$212,000 USD
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of the birth, adoption, surrogacy, or foster placement of a child. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
Tubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records. We are an E-Verify company.