Fullsight
Senior Marketing Specialist - Programs
Fullsight, Warrendale, PA
JOB SUMMARY
We are seeking a Senior Marketing Specialist to support the growth of PRI programs according to their unique needs. This role will collaborate with program teams to deliver best in class results that generate actional leads and positions PRI as a thought leader in the marketplace. The Senior Marketing Specialist will be responsible for understanding program goals and utilizing this knowledge to develop and implement marketing plans, campaigns, and tactics. This position is also responsible for defining marketing projects for implementation by staff and agencies, establishing appropriate metrics and analyzing overall results of marketing strategies, and interface with PRI program teams.
ESSENTIAL FUNCTIONS
MINIMUM REQUIREMENTS
SUCCESS FACTORS:
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
ABOUT THE ORGANIZATION
Fullsight is an integrated brand of our three primary affiliate companies - SAE Industry Technologies Consortia, SAE International and Performance Review Institute - and their subsidiaries. As a collective, Fullsight enables a robust resource of innovative programs, products and services for industries, their engineers, and technical experts to work together on traditional and emergent.
SAE IndustryTechnologies Consortia® (SAE ITC)enables organizations to define and pilot best practices. SAE ITC industry stakeholders are able to work together to effectively solve common problems, achieve mutual benefit for industry, and create business value.
The Performance Review Institute® (PRI)is the world leader in facilitating collaborative supply chain oversight programs, quality management systems approvals, and professional development in industries where safety and quality are shared values.
SAE International® (SAEI)is a global organization serving the mobility sector, predominantly in the aerospace, automotive and commercial-vehicle industries, fostering innovation, and enabling engineering professionals. Since 1905, SAE has harnessed the collective wisdom of engineers around the world to create industry-enabling standards. Likewise, SAE members have advanced their knowledge and understanding of mobility engineering through our information resources, professional development, and networking.
#PRI
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
We are seeking a Senior Marketing Specialist to support the growth of PRI programs according to their unique needs. This role will collaborate with program teams to deliver best in class results that generate actional leads and positions PRI as a thought leader in the marketplace. The Senior Marketing Specialist will be responsible for understanding program goals and utilizing this knowledge to develop and implement marketing plans, campaigns, and tactics. This position is also responsible for defining marketing projects for implementation by staff and agencies, establishing appropriate metrics and analyzing overall results of marketing strategies, and interface with PRI program teams.
ESSENTIAL FUNCTIONS
- Attain deep and meaningful understanding of PRI's strategic plan, industry/sector-specific dynamics, program portfolio plans, customer data, market surveys, customer activity trends, and independent observations to develop and implement marketing communication tactics to support PRI programs
- Drive collaboration and development of high-impact marketing plans and programs for new product development/go-to-market as well as existing activities by pro-actively developing strong business relationships and becoming embedded in program teams.
- Actively manage status of ongoing marketing projects and elevate potential issues/roadblocks to appropriate levels for proper and timely mitigation.
- Work closely with the marketing team and the assigned program teams on administration/execution of assigned activities.
- Collaborate with Content Specialist to align program goals in the development of engaging and compelling content needed to generate a content marketing engine that supports customer, member and prospect needs feeding the integrated communications plans.
MINIMUM REQUIREMENTS
- Bachelor's degree in Marketing, Communications or Business or related field and/or professional qualification(s)
- 4-5 years of experience implementing integrated marketing communications strategies and programs, required
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing, required
- Working knowledge of Microsoft Office Suite of products is required
- Experience in B2B/B2C/professional services, desired
- Excellent oral and written communication skills, required
- Strong process orientation, organizational and planning skills, required
- Attention to detail and accuracy skills, required
- Ability to handle multiple projects simultaneously, required
- Ability to adapt to continuously changing deadlines and priorities, desired
- Ability to contribute to team and self-guided projects and activities, desired
- Experience in additional marketing and sales related software, desired (Marketo, CRM/Salesforce/ACT, etc.)
- Experience in content based marketing and messaging development and execution inclusive of SEO, SEM, digital and social media marketing methods, a plus
- Excellent writing, editing, presentation, communication, and visual intelligence skills
- Must have strong organizational and project management skills, as well as attention to detail
- Ability to run analysis and campaign performance using a variety of tools including Adobe Analytics or Google Analytics
- Experience developing and writing content including ad and marketing copy such as brochures, bulletins, newsletter articles, letters, and flyers a plus
SUCCESS FACTORS:
- Proactive, self-starter, self-manager, tenacious about finding solutions to problems
- Ability to listen to the challenges of clients and coworkers and become part of the solution
- Capable of bringing enthusiasm, curiosity, and energy to the office every day
- A commitment to pride in your work quality and the pursuit of self and work/career excellence
- Familiarity with digital best-practices and adopter of new technologies
- Process-oriented, transparent, and collaborative team player and project manager
- Ability to listen to the challenges of stakeholders and coworkers to become part of the solution
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
- Ability to travel 10% of the time
- Ability to work for long periods at a computer/desk
- Standard office environment
ABOUT THE ORGANIZATION
Fullsight is an integrated brand of our three primary affiliate companies - SAE Industry Technologies Consortia, SAE International and Performance Review Institute - and their subsidiaries. As a collective, Fullsight enables a robust resource of innovative programs, products and services for industries, their engineers, and technical experts to work together on traditional and emergent.
SAE IndustryTechnologies Consortia® (SAE ITC)enables organizations to define and pilot best practices. SAE ITC industry stakeholders are able to work together to effectively solve common problems, achieve mutual benefit for industry, and create business value.
The Performance Review Institute® (PRI)is the world leader in facilitating collaborative supply chain oversight programs, quality management systems approvals, and professional development in industries where safety and quality are shared values.
SAE International® (SAEI)is a global organization serving the mobility sector, predominantly in the aerospace, automotive and commercial-vehicle industries, fostering innovation, and enabling engineering professionals. Since 1905, SAE has harnessed the collective wisdom of engineers around the world to create industry-enabling standards. Likewise, SAE members have advanced their knowledge and understanding of mobility engineering through our information resources, professional development, and networking.
#PRI
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)