Sage Group plc
Senior Customer Marketing Manager
Sage Group plc, Scarborough, ON
Job Title Senior Customer Marketing Manager Job Description Job Description:
The Senior Customer Marketing Manager will be at the forefront of designing innovative strategies and crafting executional frameworks that pinpoint and engage customers poised for migration to optimal Sage solutions. This pivotal role involves a strategic focus on nurturing Sage's diverse customer base, ensuring a frictionless transition and maximized value through bespoke programs and support services. A deep understanding of buyer personas, field sales dynamics, and collaborative partner marketing strategies is crucial for success in this role. The incumbent will champion a holistic approach to customer value enhancement and migration initiatives, cultivating an empowering ecosystem for Sage's current and prospective solution adopters.
About the Team
The Customer Marketing Craft is responsible for marketing to Sage's customer base with the objective of driving the understanding and use of Sage's solutions, growing customer revenue share of wallet through cross-sell and upsell, reducing churn, increasing product usage and engaging and motivating customers to advocate for Sage with their peers by acting as a reference, referral source and reviewer. Key Responsibilities • Collaborate with marketing data and operations teams todetect intent signalsand implementpropensity modelsandpredictive analytics. This will focus on guiding customers through the migration process to new solutions or the adoption of add-on modules, ensuring they derive the greatest value from their current Sage solutions.
• Developcompelling contentthat resonates with the target audience, highlighting customer success stories and the benefits of migration
• Develop and articulatecompelling value propositionsthat highlight the advantages of Sage solutions, aimed at retaining customers and preventing them from switching to competitors, thereby maintaining their loyalty to the Sage brand.
• Engage with financial leaders across thecustomer segmentsto assess and recommend the most suitable Sage solutions that meet their specific needs.
• Work closely with core customer teams tosynchronize communication strategiesacross various channels, seizing every opportunity to amplify customer value.
• Spearhead the implementation of amigration referral programthat incentivizes customer support analysts to advocate for Sage solutions and uncover potential opportunities, facilitating a smooth transition for potential migrators.
• Collaborate with thecustomer advocacy teamto pinpoint satisfied customers who have successfully migrated and are willing to act as brand advocates, sharing their positive experiences with Sage solutions.
Skills and Experience
• Experience in B2B marketing; some customer marketing experience preferred.
• Ability to leverage data and insights in the development of customer marketing plans and onboarding experiences.
• Previous sales, demand marketing or customer success experience a plus.
• Ability to de-escalate customer support requests and maintain a positive, goal-driven customer relationship.
• Familiarity with knowledge management and customer education, success engaging early life customers.
#LI-SW1 Function Performance Marketing Country Canada Office Location Toronto Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-ca/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [redacted] .
Learn more about DEI at Sage: sage.com/en-ca/company/careers/diversity-equity-and-inclusion/
The Senior Customer Marketing Manager will be at the forefront of designing innovative strategies and crafting executional frameworks that pinpoint and engage customers poised for migration to optimal Sage solutions. This pivotal role involves a strategic focus on nurturing Sage's diverse customer base, ensuring a frictionless transition and maximized value through bespoke programs and support services. A deep understanding of buyer personas, field sales dynamics, and collaborative partner marketing strategies is crucial for success in this role. The incumbent will champion a holistic approach to customer value enhancement and migration initiatives, cultivating an empowering ecosystem for Sage's current and prospective solution adopters.
About the Team
The Customer Marketing Craft is responsible for marketing to Sage's customer base with the objective of driving the understanding and use of Sage's solutions, growing customer revenue share of wallet through cross-sell and upsell, reducing churn, increasing product usage and engaging and motivating customers to advocate for Sage with their peers by acting as a reference, referral source and reviewer. Key Responsibilities • Collaborate with marketing data and operations teams todetect intent signalsand implementpropensity modelsandpredictive analytics. This will focus on guiding customers through the migration process to new solutions or the adoption of add-on modules, ensuring they derive the greatest value from their current Sage solutions.
• Developcompelling contentthat resonates with the target audience, highlighting customer success stories and the benefits of migration
• Develop and articulatecompelling value propositionsthat highlight the advantages of Sage solutions, aimed at retaining customers and preventing them from switching to competitors, thereby maintaining their loyalty to the Sage brand.
• Engage with financial leaders across thecustomer segmentsto assess and recommend the most suitable Sage solutions that meet their specific needs.
• Work closely with core customer teams tosynchronize communication strategiesacross various channels, seizing every opportunity to amplify customer value.
• Spearhead the implementation of amigration referral programthat incentivizes customer support analysts to advocate for Sage solutions and uncover potential opportunities, facilitating a smooth transition for potential migrators.
• Collaborate with thecustomer advocacy teamto pinpoint satisfied customers who have successfully migrated and are willing to act as brand advocates, sharing their positive experiences with Sage solutions.
Skills and Experience
• Experience in B2B marketing; some customer marketing experience preferred.
• Ability to leverage data and insights in the development of customer marketing plans and onboarding experiences.
• Previous sales, demand marketing or customer success experience a plus.
• Ability to de-escalate customer support requests and maintain a positive, goal-driven customer relationship.
• Familiarity with knowledge management and customer education, success engaging early life customers.
#LI-SW1 Function Performance Marketing Country Canada Office Location Toronto Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-ca/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [redacted] .
Learn more about DEI at Sage: sage.com/en-ca/company/careers/diversity-equity-and-inclusion/