IPG MediaBrands
Manager, Production, Performance Content
IPG MediaBrands, New York, NY
Business Overview
We deliver our capabilities in four kinds of content- Original Content, Branded Content, Performance Content, and Campaign Content-to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.
Position Summary
The Manager, Performance Content Production will be the main point of contact during the pre- and mid-campaign flight periods. Following campaign kick-off, this person will act as the centralized point of contacts amongst Strategy, Creative, Technical, and Development teams while serving as a digital project lead. They should have keen understanding of digital ad formats, client(s) brand guidelines, message objectives, and how to navigate multiple perspectives and workflows. An understanding of the media planning process and the way specific tactics can play different roles within a particular plan(s) mix is also beneficial.
Responsibilities
Required Skills
Background & Experience
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [redacted].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$80,000-$90,000 USD
We deliver our capabilities in four kinds of content- Original Content, Branded Content, Performance Content, and Campaign Content-to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.
Position Summary
The Manager, Performance Content Production will be the main point of contact during the pre- and mid-campaign flight periods. Following campaign kick-off, this person will act as the centralized point of contacts amongst Strategy, Creative, Technical, and Development teams while serving as a digital project lead. They should have keen understanding of digital ad formats, client(s) brand guidelines, message objectives, and how to navigate multiple perspectives and workflows. An understanding of the media planning process and the way specific tactics can play different roles within a particular plan(s) mix is also beneficial.
Responsibilities
- Manage multiple partner productions at any given time to ensure the highest quality of work is delivered
- Deliver multiple assets to multiple channels or platforms to proper delivery specs
- Create and maintain production schedules with multiple levels of content and client approvals
- Manage production budgets and communicate cost considerations to internal teams when managing overages and revolving client needs
- Create both branded content and addressable content in a single production to ensure that all campaign elements are produced with the needs and best practices of each team
- Produce in market campaigns that require licensing fonts, music tracks and archival footage
Required Skills
- Digital creative/content project management experience, managing campaign processes from start to finish
- Digital knowledge - understanding the media planning process and the digital ecosystem
- Highly organized, capable of working on multiple campaigns with multiple publishers
- Experience working at Creative Agency / Design Studio in-house preferred
- Knowledge of emerging media (mobile, tablet, connected TV) preferred
- Working Knowledge of: Photoshop, Illustrator, Figma, HTML5, InDesign, Excel, Jira, Smartsheets, Microsoft, Monday.com and Asana
- Understanding of HTML5 and how its produced
- Thorough understanding of publisher specs & IAB standards
- Technical knowledge/understanding of Addressable Creative/Dynamic Creative and how its produced preferred
- Technical knowledge/understanding of Website builds and how they are produced
Background & Experience
- Education: Bachelor's degree
- Work Experience: 3 years of previous relevant experience working as a project manager with a digital background
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [redacted].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$80,000-$90,000 USD