Starcom Melbourne
VP, Media Director, Paid Search
Starcom Melbourne, Long Island City, New York, United States, 11101
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.Job Description The VP, Paid Search is responsible for leading the success of clients' paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. As a VP of Search, you'll manage the strategy and oversee planning, optimization and reporting of client SEM campaigns. You will also identify opportunities to integrate SEM with other capabilities.Responsibilities:Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goalsMotivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parametersFoster strong relationships with internal teams and client groupsDevelop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategiesAdvocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channelProvide team direction for improving campaign performance through optimization and/or implementing new features and strategiesLead presentations to both clients and internal teams showcasing campaign strategy and performance resultsDevelop, manage, and monitor client P&L's for assigned accountsImplement holistic media planningIntroduce Process Development Input, Quality Assurance and Best Practices InputInterface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clientsKeep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the businessPrepare and present annual financial plans and staffing plansDevelop a complete understanding of each client's goals, markets, needs and expectationsWork within client relationships to champion initiatives that drive marketing decisions across digital channelsAttend client meetings on an ongoing basis, interface as needed with executive and middle management level on client side during meetings and presentationsAdvocate across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutionsCommunicate and implement a Participation Planning Process for all accountsSolve client problems and use conflict management skills within a professional environmentManage strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modeling, conversion attribution analysis and ROI measurementLeverage syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trendsEmbrace and encourage a culture based on teamwork, collaboration, and intellectual curiosityMotivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients' business objectivesEstablish expectations and goals for team on performance marketing and thought leadershipProvide training as needed for teamFacilitate the development and documentation of best practices to improve operational efficiencies within the team and the groupQualifications
Bachelor's degree or higher preferred, ideally with a concentration in marketing, advertising, business, or equivalent10+ years of account management experience in online advertising (paid search), direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities7+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations7+ years of team management experiencePossess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendationsUnderstanding of best practices for leveraging social media for brand communicationKnowledge of statistical methods and testing methodology preferredDeep knowledge of ad serving platforms and online analytic solutionsExcellent relationship building, diplomacy, and decision-making skills with the ability to think creatively.Proficiency in Microsoft Office Suite with intermediate to advanced understanding of ExcelAdditional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.All your information will be kept confidential according to EEO guidelines.Compensation Range: $143,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/21/2024.
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Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.Job Description The VP, Paid Search is responsible for leading the success of clients' paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. As a VP of Search, you'll manage the strategy and oversee planning, optimization and reporting of client SEM campaigns. You will also identify opportunities to integrate SEM with other capabilities.Responsibilities:Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goalsMotivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parametersFoster strong relationships with internal teams and client groupsDevelop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategiesAdvocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channelProvide team direction for improving campaign performance through optimization and/or implementing new features and strategiesLead presentations to both clients and internal teams showcasing campaign strategy and performance resultsDevelop, manage, and monitor client P&L's for assigned accountsImplement holistic media planningIntroduce Process Development Input, Quality Assurance and Best Practices InputInterface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clientsKeep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the businessPrepare and present annual financial plans and staffing plansDevelop a complete understanding of each client's goals, markets, needs and expectationsWork within client relationships to champion initiatives that drive marketing decisions across digital channelsAttend client meetings on an ongoing basis, interface as needed with executive and middle management level on client side during meetings and presentationsAdvocate across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutionsCommunicate and implement a Participation Planning Process for all accountsSolve client problems and use conflict management skills within a professional environmentManage strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modeling, conversion attribution analysis and ROI measurementLeverage syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trendsEmbrace and encourage a culture based on teamwork, collaboration, and intellectual curiosityMotivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients' business objectivesEstablish expectations and goals for team on performance marketing and thought leadershipProvide training as needed for teamFacilitate the development and documentation of best practices to improve operational efficiencies within the team and the groupQualifications
Bachelor's degree or higher preferred, ideally with a concentration in marketing, advertising, business, or equivalent10+ years of account management experience in online advertising (paid search), direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities7+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations7+ years of team management experiencePossess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendationsUnderstanding of best practices for leveraging social media for brand communicationKnowledge of statistical methods and testing methodology preferredDeep knowledge of ad serving platforms and online analytic solutionsExcellent relationship building, diplomacy, and decision-making skills with the ability to think creatively.Proficiency in Microsoft Office Suite with intermediate to advanced understanding of ExcelAdditional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.All your information will be kept confidential according to EEO guidelines.Compensation Range: $143,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/21/2024.
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