Digital Marketing Specialist

A Florida-based employer is seeking a Digital Marketing Specialist for a direct hire position. The company specializes in creating analytical products for water quality and color assessment. Serving customers in over 160 countries, offering a range of testing solutions, from user-friendly visual test kits to advanced spectrophotometers. The individual will be a part of the Marketing Department that promotes the company brand, products, and services by coordinating and producing all materials representing the business and delivering them to targeted audiences through various tools and channels. The Digital Marketing Specialist will be responsible for planning, executing, and optimizing end-to-end digital marketing campaigns, as well as managing the companys digital media properties on a day-to-day basis. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies. This role requires on-site work five days a week in Sarasota, FL, from 8 AM to 5 PM, with a targeted salary of $60,000. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Bachelors degree in Journalism, English, Communications, Marketing, Graphic Design, or a related field. At least 2 years of experience in content creation, marketing, or a similar role. Proficiency in email campaigns. Knowledge of SEO/SEM and Google Analytics.