The Honey Baked Ham Company, LLC
Marketing Manager, Catering and Gifting
The Honey Baked Ham Company, LLC, Alpharetta, Georgia, United States, 30239
After more than 65 years, The Honey Baked Ham Company continues to be a successful, family-owned business, serving customers at our 425+ retail locations across the United States. We're the home of The World's Best Ham and the secret to our success isn't a secret at all--it's our people. We're a high performance team committed to being authentic in everything we do and to living our Values in full view of the communities we serve.We have an entrepreneurial spirit that's brought us a lot of success and we're looking for a Marketing Manager - Catering & Gifting to join the team in our Alpharetta headquarters. Our perfect candidate will thrive in a fun and casual environment, pay it forward daily, and add value to the company by analyzing and optimizing the performance of our catering and gifting services. This role requires a data-driven individual with strong analytical skills, experience in the food industry, and the ability to turn insights into actionable strategies to drive growth and profitability.
NOTE: We have a hybrid work week with three days in the office and two days working at home.
WHAT THIS ROLE WILL DO
Collect, analyze, and interpret data related to catering and gifting sales, customer behavior, market trends, and operational efficiency.
Develop and maintain regular reports and dashboards to track key performance indicators (KPIs).
Provide insights and recommendations based on data analysis to inform strategic decisions.
Market Research:
Conduct market research to identify industry trends, competitive landscape, and customer preferences.
Analyze market data to identify opportunities for growth and areas for improvement in our catering and gifting services.
Prepare detailed market analysis reports to support strategic planning.
Financial Analysis:
Monitor and analyze the financial performance of catering and gifting services, including revenue, costs, and profitability.
Oversee and manage any "Paid Marketing" initiatives with 3P and Catering Partners.
Identify cost-saving opportunities and strategies to enhance profitability.
Strategy Development:
Collaborate with the Sr. Director, Field Marketing, and business line owners to develop and implement growth strategies.
Provide analytical support for the development of marketing campaigns, promotional activities, and new product launches.
Evaluate the effectiveness of strategies and make recommendations for adjustments as needed.
Operational Support:
Work closely with operations, sales, and marketing teams to ensure the successful execution of catering and gifting services, including creation, testing, and monitoring of all promotional activities.
Own LSM that supports Catering and Gifting lines of business. Defining programs and developing tools to drive catering and gifting sales for both company and franchise stores.
Analyze operational processes and identify opportunities for efficiency improvements.
Support the development and implementation of standard operating procedures (SOPs) for catering and gifting services.
Customer Insights:
Analyze customer feedback and behavior to understand needs and preferences.
Develop customer segmentation strategies to target and engage different customer groups effectively.
Provide recommendations for enhancing customer satisfaction and loyalty.
YOUR TRACK RECORD
Bachelor's degree in Marketing, Advertising, Communications or related field preferred and 3 years' experience in data analysis, business analysis, or a related role, preferably in the food industry. Strong analytical skills with experience in data analysis and financial modeling.Proficiency in data analysis tools and software (e.g., Excel, SQL, Tableau, Power BI).Excellent communication and presentation skills, along with the ability to work collaboratively with cross-functional teams.Strong problem-solving skills and attention to detail.Knowledge of the catering and gifting market is a plus.
WHAT ELSE TO KNOW? Limited travel may be required
WHAT WE OFFER
Competitive salary and benefits plan, including a matched 401(k) and culture where doing the right thing is the only thing to do...and where you can have fun (Really. It's in our Values. #notstuffy)We're proud of our company and to be an equal opportunity employer. Applicants for employment are considered without regard to race, sex, color, citizenship, national origin, religion, age, marital status, disability, military/uniformed service, sexual orientation, gender identity or expression or any other protected class under applicable federal, state or local law.
The Honey Baked Ham Company LLC is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
NOTE: We have a hybrid work week with three days in the office and two days working at home.
WHAT THIS ROLE WILL DO
Collect, analyze, and interpret data related to catering and gifting sales, customer behavior, market trends, and operational efficiency.
Develop and maintain regular reports and dashboards to track key performance indicators (KPIs).
Provide insights and recommendations based on data analysis to inform strategic decisions.
Market Research:
Conduct market research to identify industry trends, competitive landscape, and customer preferences.
Analyze market data to identify opportunities for growth and areas for improvement in our catering and gifting services.
Prepare detailed market analysis reports to support strategic planning.
Financial Analysis:
Monitor and analyze the financial performance of catering and gifting services, including revenue, costs, and profitability.
Oversee and manage any "Paid Marketing" initiatives with 3P and Catering Partners.
Identify cost-saving opportunities and strategies to enhance profitability.
Strategy Development:
Collaborate with the Sr. Director, Field Marketing, and business line owners to develop and implement growth strategies.
Provide analytical support for the development of marketing campaigns, promotional activities, and new product launches.
Evaluate the effectiveness of strategies and make recommendations for adjustments as needed.
Operational Support:
Work closely with operations, sales, and marketing teams to ensure the successful execution of catering and gifting services, including creation, testing, and monitoring of all promotional activities.
Own LSM that supports Catering and Gifting lines of business. Defining programs and developing tools to drive catering and gifting sales for both company and franchise stores.
Analyze operational processes and identify opportunities for efficiency improvements.
Support the development and implementation of standard operating procedures (SOPs) for catering and gifting services.
Customer Insights:
Analyze customer feedback and behavior to understand needs and preferences.
Develop customer segmentation strategies to target and engage different customer groups effectively.
Provide recommendations for enhancing customer satisfaction and loyalty.
YOUR TRACK RECORD
Bachelor's degree in Marketing, Advertising, Communications or related field preferred and 3 years' experience in data analysis, business analysis, or a related role, preferably in the food industry. Strong analytical skills with experience in data analysis and financial modeling.Proficiency in data analysis tools and software (e.g., Excel, SQL, Tableau, Power BI).Excellent communication and presentation skills, along with the ability to work collaboratively with cross-functional teams.Strong problem-solving skills and attention to detail.Knowledge of the catering and gifting market is a plus.
WHAT ELSE TO KNOW? Limited travel may be required
WHAT WE OFFER
Competitive salary and benefits plan, including a matched 401(k) and culture where doing the right thing is the only thing to do...and where you can have fun (Really. It's in our Values. #notstuffy)We're proud of our company and to be an equal opportunity employer. Applicants for employment are considered without regard to race, sex, color, citizenship, national origin, religion, age, marital status, disability, military/uniformed service, sexual orientation, gender identity or expression or any other protected class under applicable federal, state or local law.
The Honey Baked Ham Company LLC is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.