IQVIA INC (US10)
Digital Account Manager, Email Marketing and AIM XR (Remote)
IQVIA INC (US10), Wayne, Pennsylvania, United States, 19087
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.The IQVIA Digital Email and AIM XR Account Management team serves as the overall account owner, liaison, and concierge for AIM XR and Email customers in the pharmaceutical and healthcare industries. The role focuses on the planning, strategy, and execution of digital campaigns within the email channel and other innovative technologies and products while ensuring projects stay within scope and budget. The Account Management team partners with the Sales Reps once services are contracted with new accounts in addition to supporting retention and growth opportunities within existing accounts.Essential Functions:FinancialRetain year-over-year revenue for assigned accounts
Seek expansion opportunities and grow assigned accounts by identifying unmet needs and responding to strategic client issues
Forecast and ensure maximum revenue recognition as measured by P&L, margins, targets, and other financial metrics
Client RelationsServe as single-point-of-contact and concierge to Key Clients and Agencies
Build strong rapport and establish self as trusted partner to Client/Agency
Demonstrate knowledge and facility with all IQVIA’s AIM XR and Email products and service offerings
Utilize learning derived from results and offer expertise and strategy for campaigns to drive future strategy
Drive/lead presentations and support Sales Rep in senior level presentations
Project ManagementTactical oversight and management of all campaigns for which this Account Manager is lead
Ensure projects are on budget, in scope, and on time
Execute or coordinate tasks, including list pulls, reports, email testing/deployments, and Live (Deployment) file creation as necessary
Collaborate with functional teams to ensure all projects are developed for the best end-user experience
ProcessWork with Sales Rep for expansion and renewals in existing business
Communicate client needs and expectations clearly across development teams
Understand the needs of the client and translate those needs into a tactical plan of execution
Collaborate with functional teams to ensure all projects are developed for the best end-user experience
Analyze results data and communicate the findings in a meaningful way to clients
QualificationsFour-year bachelor’s degree
6-8 years of Pharmaceutical Digital Marketing experience
Experience with online content/new media
Strong understanding of email marketing as a primary communication channel
High client-satisfaction skills with commitment to quality
Ability to establish, manage, and maintain relationships at upper management and senior levels
Ability to manage project execution for successful deliveries
Ability to demonstrate strong leadership and exercise good judgment and diplomacy with both clients and internal teams
Ability to identify opportunities for campaign expansion or extension
Ability to cross sell IQVIA AIM and Email products
Ability to support multiple teams/assignments
Ability to grow business within established portfolio of accounts
Proficiency in revenue recognition practices
Willingness to travel for client and corporate meetings
Commitment to utilization of systems and tools
#digitalenablementIQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.comWe are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoeIQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-statusThe potential base pay range for this role, when annualized, is $88,100.00 - $146,900.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
Seek expansion opportunities and grow assigned accounts by identifying unmet needs and responding to strategic client issues
Forecast and ensure maximum revenue recognition as measured by P&L, margins, targets, and other financial metrics
Client RelationsServe as single-point-of-contact and concierge to Key Clients and Agencies
Build strong rapport and establish self as trusted partner to Client/Agency
Demonstrate knowledge and facility with all IQVIA’s AIM XR and Email products and service offerings
Utilize learning derived from results and offer expertise and strategy for campaigns to drive future strategy
Drive/lead presentations and support Sales Rep in senior level presentations
Project ManagementTactical oversight and management of all campaigns for which this Account Manager is lead
Ensure projects are on budget, in scope, and on time
Execute or coordinate tasks, including list pulls, reports, email testing/deployments, and Live (Deployment) file creation as necessary
Collaborate with functional teams to ensure all projects are developed for the best end-user experience
ProcessWork with Sales Rep for expansion and renewals in existing business
Communicate client needs and expectations clearly across development teams
Understand the needs of the client and translate those needs into a tactical plan of execution
Collaborate with functional teams to ensure all projects are developed for the best end-user experience
Analyze results data and communicate the findings in a meaningful way to clients
QualificationsFour-year bachelor’s degree
6-8 years of Pharmaceutical Digital Marketing experience
Experience with online content/new media
Strong understanding of email marketing as a primary communication channel
High client-satisfaction skills with commitment to quality
Ability to establish, manage, and maintain relationships at upper management and senior levels
Ability to manage project execution for successful deliveries
Ability to demonstrate strong leadership and exercise good judgment and diplomacy with both clients and internal teams
Ability to identify opportunities for campaign expansion or extension
Ability to cross sell IQVIA AIM and Email products
Ability to support multiple teams/assignments
Ability to grow business within established portfolio of accounts
Proficiency in revenue recognition practices
Willingness to travel for client and corporate meetings
Commitment to utilization of systems and tools
#digitalenablementIQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.comWe are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoeIQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-statusThe potential base pay range for this role, when annualized, is $88,100.00 - $146,900.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.