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Amazon

Creative Director, Manager, Premium Content Production

Amazon, Santa Monica, California, United States, 90403


Description

As a Creative Director and people manager in the Brand Innovation Lab’s Premium Content Production team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll partner with solutions managers to lead Prime Video Sponsorships, innovations and campaigns. You'll be responsible for managing direct reports that may include art directors, copywriters, designers, and solutions managers. You and your team will partner closely with content producers and design technologists to create innovative programs using the full Amazon’s canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.

Through a deep understanding of Amazon’s suite of tools and services, CD’s recommend a campaign framework that balances advertiser goals with customers’ expectations of frictionless commerce.

In this role, you will craft high-level creative strategies that solve business needs for brands. You’ll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships. You’ll provide mentorship to a variety of creative disciplines, developing their skills and helping guide their careers forward.

Key job responsibilities

Define the creative strategy for multiple advertisers

Concept, design, and execute innovative ad campaigns and experiences for global brands‑from developing the creative brief to launching the campaign.

Independently direct campaigns and collaborate with internal teams, clients, and external agency partners

Develop and manage the careers of direct reports, providing feedback and coaching opportunities

Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process

Partner with and/or lead art directors, copywriters, designers, solutions managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives

Deliver high-quality copy for campaigns across different Amazon touch-points

Provide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and more

Synthesize strategic research and/or data to develop campaign ideas

Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally

Make creative trade-off decisions between teams, clients, and end-customer needs

Measure and evaluate current processes within the department and improve them through documentation

Mentor and inspire other creatives

Design trivia, AR, and other innovation experiences

Reviewing and improving campaign ideas and presentation decks

Working through creative messaging feedback with Legal and PR

Presenting a campaign to brand clients and their partner media agency

Writing documentation to improve creative processes

About the team

The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers. Using all of the different platforms within the Amazon canvas (Custom landing pages on Amazon.com, Alexa, Twitch, Prime Video, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world.

Basic Qualifications

You must submit your online portfolio to be considered for this job. Including a body of work that demonstrates account/campaign planning, creative direction, visual design skills, and interactive/digital advertising experiences

Proven ability to ideate for film, print, digital, out-of-home, experiential and social

Minimum of 3 years management experience

Experience as a Creative Director at either entertainment company or agency with a copywriter or art director background

Experience working with the biggest global brands

Passion for experimentation and innovation

Relentlessly high creative standards and exceptional attention to detail

Data-driven and obsessed with measurable impact of a campaign

Ability to juggle many projects and consistently deliver results despite competing priorities

Excellent presentation skills and ability to gracefully defend creative decisions to leadership, driving creative alignment with leadership and stakeholders

Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements

Preferred Qualifications

Award-winning portfolio

10 years or more experience in digital advertising

Experience in building creative for streaming services

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $139,600/year in our lowest geographic market up to $230,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.