Segment Marketing Manager - Public Sector

Your team’s dynamic:Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We’re looking for a Segment Marketing Manager, Public Sector, to join our regional North American marketing team. Reporting to the Team Lead, Segment Marketing, you’ll define, deploy, and manage vertical-market campaigns designed to enhance brand visibility and generate a robust pipeline of current and prospective end customers in the public sector.What your day will look like:Collaborate closely with North American sales and marketing team counterparts to drive awareness and demand for Genetec solutions within public sector vertical markets – including K-12 & higher education, state & federal government, and transportationLiaise with corporate industry and product marketing teams to translate vertical market insights and solutions into compelling regional narratives that resonate with our target audienceLead demand generation efforts by creating and executing multi-channel integrated marketing campaigns to generate high-quality leadsManage campaign launches, establish timelines, communicate expectations for completion of tactics,provide regular progress updates to leadership, and track campaign effectiveness and ROIEnhance brand awareness by leveraging regional public relations resources and spokespeople to implement an exceptional media relations, speaking and awards program within targeted vertical marketsOptimize public sector events program through research, management, and evaluation in line with segment strategy and by collaborating with regional events team resourcesOccasional travel (up to 25%, depending on seasonal demands) to attend customer meetings, internal meetings, tradeshows, and conferencesMore about you:You bring over 8 years of marketing experience, with at least five years in a B2B marketing roleProven track record as an experienced marketing generalist familiar with both traditional and modern tactics that drive awareness and lead conversionStrong affinity for data-driven decision-making and developing integrated multi-channel campaigns tailored to the needs of North American public sector agenciesExperience strategically building and optimizing lead pipelines through digital marketing initiatives, including SEO, SEM, email, social media, and content campaigns, focusing on nurturing leads through the sales funnelSkilled in creating marketing strategy and translating into actionable programs, measuring outcomes, and optimizing for best resultsExceptional prioritization skills and a knack for building impactful marketing initiatives from the ground upAbility to collaborate effectively across departments (both corporate and regional) to create and achieve strategic business objectivesGenuine passion for marketing, branding, lead generation, and achieving measurable business outcomesSuperior organizational and communication abilities, capable of excelling in virtual and in-person work environmentsExperience actively managing budgets and reporting on the ROI of marketing effortsGreat if you have:Bachelor’s degree in marketing, business or similarSecurity industry and/or public sector backgroundExperience working in both corporate and regional/field-based marketing teamsExperience with a channel sales modelLet’s talk perks!Attractive compensation package with 401K matchTraining Tuition Reimbursement ProgramWork-life balance with a flexible working scheduleStill not sure if you check every box, but think it’s worth a shot? We love that enthusiasm!Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.