Verizon
Associate Brand Manager Creative Marketing
Verizon, Basking Ridge, New Jersey, us, 07920
When you join Verizon
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
Building on our commitment to connect people with quality experiences that give them the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences.
As our Associate Brand Manager Creative Marketing, you will be a key member of the Total Wireless creative strategy team and work on national, local, and digital campaigns for Total Wireless and other brands.
What you’ll be doing:
Coordinating with the Integrated Marketing, Marketing Planning, Digital, Media, Consumer Insights, Legal and external agency teams to develop creative campaigns, strategies, testing scenarios, and provide creative recommendations to Creative Leadership at Verizon Value.
Partnering with cross-functional teams to understand the best insights and human truth to develop great creative work.
Participating with and supporting the Total Wireless creative team in leading the development of annual advertising/content, plans, and marketing objectives.
Developing briefs for creative work in partnership with marketing strategy, the commercial and insights team, and lead briefing of creative agency partners.
Working with our creative agency to deliver creative content and assets for the brands, and optimize advertising campaigns to market that reflect deep understanding of brand positioning & strategy.
Being aware of brand proposition, messaging, and product proof points relevant to our audience targets and recommend what messaging should appear within various creative elements.
Staying up to date with in-market competitive campaigns, messaging, and creative to inform creative development and decision-making.
Having an understanding of the creative & campaign development process including strategy, development, execution, and measurement.
Working closely with the media team and agency to develop strategic testing for creative and track messaging placements and relevant data to help drive future creative decisions.
Supporting Creative Leadership and partnering with the digital team to develop communication programs (social, base and digital advertising) that are consistent with the brand voice.
Overseeing and optimizing the marketing production budget and timing in collaboration with creative leadership.
Providing support for the day-to-day execution of multichannel communications to existing and prospective Wireless customers.
What we're looking for:
You'll need to have:
Four or more years of relevant experience required, demonstrated through work experience and/or military experience.
Bilingual proficiency in English and Spanish.
Even better if you have one or more of the following:
Bachelor's degree in Marketing and MBA, or other advanced degree.
Are a highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating, and inspiring others.
Previous agency and campaign development experience, ideally with value focused retail brands, CPG and/or telecom would be best.
Are self-motivated, have a growth mindset, and are driven-yet-diplomatic.
Have a positive attitude, resilience, and adaptability to changes, processes, and structure.
An understanding of the role of National advertising vs. Local vs. Field vs. Digital, and are always thinking of how to reach our multicultural audience first.
Desire to drive business results, win awards, and impress other creatives with your work.
Are forward-thinking, with a balance of analytical and creative thinking.
Outstanding written and verbal communication skills.
Proficiency with MS Office and Google Suite.
Are a self-starter with great organizational skills, and the ability to multitask, working in a fast-paced environment.
Exceptional sense of urgency, positive mindset with a strong aptitude for learning and problem-solving.
Proficiency with writing and executing on marketing and creative briefs.
Experience with A/B testing platforms and focus group research.
Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $82,000.00 and $166,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience.
#J-18808-Ljbffr
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
Building on our commitment to connect people with quality experiences that give them the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences.
As our Associate Brand Manager Creative Marketing, you will be a key member of the Total Wireless creative strategy team and work on national, local, and digital campaigns for Total Wireless and other brands.
What you’ll be doing:
Coordinating with the Integrated Marketing, Marketing Planning, Digital, Media, Consumer Insights, Legal and external agency teams to develop creative campaigns, strategies, testing scenarios, and provide creative recommendations to Creative Leadership at Verizon Value.
Partnering with cross-functional teams to understand the best insights and human truth to develop great creative work.
Participating with and supporting the Total Wireless creative team in leading the development of annual advertising/content, plans, and marketing objectives.
Developing briefs for creative work in partnership with marketing strategy, the commercial and insights team, and lead briefing of creative agency partners.
Working with our creative agency to deliver creative content and assets for the brands, and optimize advertising campaigns to market that reflect deep understanding of brand positioning & strategy.
Being aware of brand proposition, messaging, and product proof points relevant to our audience targets and recommend what messaging should appear within various creative elements.
Staying up to date with in-market competitive campaigns, messaging, and creative to inform creative development and decision-making.
Having an understanding of the creative & campaign development process including strategy, development, execution, and measurement.
Working closely with the media team and agency to develop strategic testing for creative and track messaging placements and relevant data to help drive future creative decisions.
Supporting Creative Leadership and partnering with the digital team to develop communication programs (social, base and digital advertising) that are consistent with the brand voice.
Overseeing and optimizing the marketing production budget and timing in collaboration with creative leadership.
Providing support for the day-to-day execution of multichannel communications to existing and prospective Wireless customers.
What we're looking for:
You'll need to have:
Four or more years of relevant experience required, demonstrated through work experience and/or military experience.
Bilingual proficiency in English and Spanish.
Even better if you have one or more of the following:
Bachelor's degree in Marketing and MBA, or other advanced degree.
Are a highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating, and inspiring others.
Previous agency and campaign development experience, ideally with value focused retail brands, CPG and/or telecom would be best.
Are self-motivated, have a growth mindset, and are driven-yet-diplomatic.
Have a positive attitude, resilience, and adaptability to changes, processes, and structure.
An understanding of the role of National advertising vs. Local vs. Field vs. Digital, and are always thinking of how to reach our multicultural audience first.
Desire to drive business results, win awards, and impress other creatives with your work.
Are forward-thinking, with a balance of analytical and creative thinking.
Outstanding written and verbal communication skills.
Proficiency with MS Office and Google Suite.
Are a self-starter with great organizational skills, and the ability to multitask, working in a fast-paced environment.
Exceptional sense of urgency, positive mindset with a strong aptitude for learning and problem-solving.
Proficiency with writing and executing on marketing and creative briefs.
Experience with A/B testing platforms and focus group research.
Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $82,000.00 and $166,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience.
#J-18808-Ljbffr