Marketing Tip
Marketing Analytics Strategist
Marketing Tip, Menlo Park, California, United States, 94025
The Planet Group https://cdn.haleymarketing.com/templates/63515/logos/square.png http://www.theplanetgroup.com http://www.theplanetgroup.com true Marketing Analytics Strategist1 Hacker Way Menlo Park , CA 94025 USPosted: 09/23/2024 2024-09-23 2024-10-31 Employment Type: Contract Job Category: Marketing Job Number: 623313 Country: United States Is job remote?: Yes Job Description
Marketing Analytics Strategist (Media/ Advertising Focus)
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
Location:
RemoteDuration:
~6 MonthsPay:
Up to $90/hour DOE
Planet Interactive is looking for a
Marketing Analytics Strategist
to join our well known Fortune 500 client on a 6 month contract. This role will be 40 hours per week and is 100% remote.
Responsibilities:
Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients.Conduct in-depth standard and custom ad effectiveness studies and analysis to understand the relative impact of different marketing strategies across digital platforms and across media.Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches.Engage in senior client conversations, presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence based insights.Provide feedback to and collaborate with various teams to identify opportunities for new features, products, and partnerships.Lead with a strong grasp of experimental design-- lift, a/b testing, and more.Look at the data collected and interpret results to then tell a story about the data.
Qualifications:
Bachelor’s degree in psychology, statistics, economics, behavioral/social science or a related field5+ years experience in research, analytics, or ad effectiveness.SQL experience.Experience and understanding of mix modeling (MMM/MTA) is highly sought after.Knowledge of online advertising, branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques.Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research.Experience building connections with customers and team members through effective communication and collaborating cross-functionally.A background in consulting or experience working at an agency consulting with clients is highly sought after.The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us , so that we can discuss the appropriate alternatives available.Apply Now: Apply Online Apply Later
Send an email reminder to:Email Address Share This Job: Login to save this search and get notified of similar positions.Apply Online
Send an email reminder to:Email Address Share This Job: Related Jobs: There are currently no related jobs. Please sign up for Job Alerts . Loading... Login to save this search and get notified of similar positions. About Menlo Park, CA Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today! Are you sure you want to apply for this job? Please take a moment to verify your personal information and resume are up-to-date before you apply.Snooze message for 30 days By checking this box, you will snooze this confirmation message 30 days, and your application will be automatically submitted with your saved information. If you wish to edit your information please visit My Profile Section
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Marketing Analytics Strategist (Media/ Advertising Focus)
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
Location:
RemoteDuration:
~6 MonthsPay:
Up to $90/hour DOE
Planet Interactive is looking for a
Marketing Analytics Strategist
to join our well known Fortune 500 client on a 6 month contract. This role will be 40 hours per week and is 100% remote.
Responsibilities:
Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients.Conduct in-depth standard and custom ad effectiveness studies and analysis to understand the relative impact of different marketing strategies across digital platforms and across media.Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches.Engage in senior client conversations, presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence based insights.Provide feedback to and collaborate with various teams to identify opportunities for new features, products, and partnerships.Lead with a strong grasp of experimental design-- lift, a/b testing, and more.Look at the data collected and interpret results to then tell a story about the data.
Qualifications:
Bachelor’s degree in psychology, statistics, economics, behavioral/social science or a related field5+ years experience in research, analytics, or ad effectiveness.SQL experience.Experience and understanding of mix modeling (MMM/MTA) is highly sought after.Knowledge of online advertising, branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques.Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research.Experience building connections with customers and team members through effective communication and collaborating cross-functionally.A background in consulting or experience working at an agency consulting with clients is highly sought after.The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us , so that we can discuss the appropriate alternatives available.Apply Now: Apply Online Apply Later
Send an email reminder to:Email Address Share This Job: Login to save this search and get notified of similar positions.Apply Online
Send an email reminder to:Email Address Share This Job: Related Jobs: There are currently no related jobs. Please sign up for Job Alerts . Loading... Login to save this search and get notified of similar positions. About Menlo Park, CA Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today! Are you sure you want to apply for this job? Please take a moment to verify your personal information and resume are up-to-date before you apply.Snooze message for 30 days By checking this box, you will snooze this confirmation message 30 days, and your application will be automatically submitted with your saved information. If you wish to edit your information please visit My Profile Section
#J-18808-Ljbffr