National Guard Employment Network
Marketing Manager Logistics - Mentor, OH
National Guard Employment Network, Mentor, Ohio, United States, 44060
Job Description
ATTENTION MILITARY AFFILIATED JOB SEEKERS
- Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide - including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive - we employ approximately 34,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion.
Job DescriptionThe Segment Marketing Manager is responsible for formulating and executing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients in alignment with the corporate brand strategy.
You will partner with the wider Solutions Group marketing team to develop and implement marketing strategies, content, and campaigns on a global scale. You serve as the key segment marketing contact and work closely with the commercial segment business stakeholders to translate the business strategy into the segment marketing strategy.
The role will also work closely with our teams of specialists in events, demand generation, digital & social and PR & Thought leadership. The role also allows great opportunities to develop further within the organization.
Responsibilities
Develop and implement strategic marketing roadmaps, marketing communications plans and content calendars that guide the delivery of initiatives to our target clients to achieve business goals and strategies.
Be the Marketing business partner for business leaders to ensure that marketing communications is a key enabler for growth
Develop and execute comprehensive and integrated marketing campaigns across all channels, including events, trade shows, digital, media relations and social media supported by a team of specialists.
Collaborate with cross-functional global and local teams particularly with sales leaders to develop compelling, targeted content, and identify channels and platforms that effectively communicate our value propositions to customers.
Be a devil's advocate to business leaders and work hand-in-glove in developing winning marcom strategies
Lead, together with the demand generation team, digital marketing activities covering paid media promotion, marketing automation, SEO/SEM, website enhancement, and lead management
Plan and manage the budget, monitor and evaluate the effectiveness of marketing programs including PR, advertising, digital marketing, trade events and campaigns
Additional Qualifications/Responsibilities
QualificationsMinimum 10 years of relevant marketing leadership experience in the B2B industry
Strategic with a growth mindset
Extensive experience in working with cross-functional and cross-regional teams, particularly across Sales & Marketing functions.
Understanding and a strong affinity for Digital Marketing: including Account Based Marketing.
Experience and success driving multiple detailed projects and collaborating with different teams and stakeholders
Exceptionally organized and attention to detail with a strong sense of urgency and follow-through.
Well-versed in Project management
Is creative, detail-focused, and highly flexible, with exceptional communication skills
Willingness to travel globally for about 20% of the time
Excellent written and verbal communication skills in English.
Bachelor's Degree (or equivalent)
Understanding of the Parcel carrier and/ or logistics industry is a plus
ATTENTION MILITARY AFFILIATED JOB SEEKERS
- Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide - including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive - we employ approximately 34,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion.
Job DescriptionThe Segment Marketing Manager is responsible for formulating and executing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients in alignment with the corporate brand strategy.
You will partner with the wider Solutions Group marketing team to develop and implement marketing strategies, content, and campaigns on a global scale. You serve as the key segment marketing contact and work closely with the commercial segment business stakeholders to translate the business strategy into the segment marketing strategy.
The role will also work closely with our teams of specialists in events, demand generation, digital & social and PR & Thought leadership. The role also allows great opportunities to develop further within the organization.
Responsibilities
Develop and implement strategic marketing roadmaps, marketing communications plans and content calendars that guide the delivery of initiatives to our target clients to achieve business goals and strategies.
Be the Marketing business partner for business leaders to ensure that marketing communications is a key enabler for growth
Develop and execute comprehensive and integrated marketing campaigns across all channels, including events, trade shows, digital, media relations and social media supported by a team of specialists.
Collaborate with cross-functional global and local teams particularly with sales leaders to develop compelling, targeted content, and identify channels and platforms that effectively communicate our value propositions to customers.
Be a devil's advocate to business leaders and work hand-in-glove in developing winning marcom strategies
Lead, together with the demand generation team, digital marketing activities covering paid media promotion, marketing automation, SEO/SEM, website enhancement, and lead management
Plan and manage the budget, monitor and evaluate the effectiveness of marketing programs including PR, advertising, digital marketing, trade events and campaigns
Additional Qualifications/Responsibilities
QualificationsMinimum 10 years of relevant marketing leadership experience in the B2B industry
Strategic with a growth mindset
Extensive experience in working with cross-functional and cross-regional teams, particularly across Sales & Marketing functions.
Understanding and a strong affinity for Digital Marketing: including Account Based Marketing.
Experience and success driving multiple detailed projects and collaborating with different teams and stakeholders
Exceptionally organized and attention to detail with a strong sense of urgency and follow-through.
Well-versed in Project management
Is creative, detail-focused, and highly flexible, with exceptional communication skills
Willingness to travel globally for about 20% of the time
Excellent written and verbal communication skills in English.
Bachelor's Degree (or equivalent)
Understanding of the Parcel carrier and/ or logistics industry is a plus