Assurant
Sr. Growth Marketing Manager
Assurant, Essex Junction, Vermont, us, 05452
Find out more about this role by reading the information below, then apply to be considered.We’re looking for an energetic and intuitive marketing generalist for our expanding Growth Marketing team. We’re not your traditional corporate marketing group! This team is comprised of individual contributors who interact extensively with cross-functional teams within Assurant to drive results for Assurant’s top tier clients.
As a Sr. Growth Marketing Manager, you’ll be responsible for messaging, positioning, and materials to support both B2B and consumer audiences for your clients. You will use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships.
You’re the perfect candidate for this role if:
You’re great at cultivating client and stakeholder relationships
You’re a team player and can collaborate with broad cross-functional teams within an interdependent, matrixed structure to drive and execute marketing initiatives
You can make things happen in a fast-paced, dynamic, and often ambiguous environment
You have a proven track record in go-to market implementations, driving projects forward and ensuring deadlines are always met
You have experience with developing and implementing results-driven marketing strategies for client products and services
You can create engaging content and messaging across B2B and consumer-facing touchpoints
You’ve got an eye for detail and ensure accuracy, consistency and clarity in all your work
You’re creative – not only as it pertains to marketing and design, but also when it comes to problem-solving
Sound like a good fit? Here’s some other important aspects of the role.
You’d be responsible for:
Development and execution of marketing strategies for Assurant products within your clients’ distribution and marketing channels
Serving as SME for target accounts, leading development of marketing, creative, and campaign briefs for your projects and campaigns
Leading client implementations for Marketing, leveraging go-to-market tools and templates to adapt to your clients’ needs and goals
Driving digital marketing recommendations to improve customer acquisition and lifetime value
Ensuring all relevant materials (B2B and consumer-facing) complete necessary compliance and/or legal reviews and approvals
Leading Account Based Marketing (ABM) strategy, plans and campaigns for designated accounts in partnership with Marketing Strategy & Planning team and storytelling framework
Tracking key performance indicators (KPIs) for campaigns to evaluate success and optimize performance
Proactively monitoring client program performance and developing reporting to drive marketing decisions and recommendations
Analyzing and reporting on marketing performance for your clients, providing best practices, insights and recommendations for optimization
This is what we consider the basic qualifications:
Bachelor's degree in Marketing, Product Management, Business Administration or other related field
5+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
5+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
5+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
5+ years’ experience working with cross-functional teams to deliver results
Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns
This is what we’d consider the cherry-on-top (i.e.,
preferred
experience, skills and knowledge):
10+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
4+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales and distribution support
Proven experience in customer, client and market research
Deep understanding of martech and analytics tools including Google Analytics (GA4 preferred).
Excellent communication skills (both written and verbal)
Self-starter with a strong sense of urgency and accountability
Bi-lingual a plus
#LI-Remote
#AssurantProudCR
Helping People Thrive in a Connected WorldConnect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.
For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.
Equal Opportunity StatementAssurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
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As a Sr. Growth Marketing Manager, you’ll be responsible for messaging, positioning, and materials to support both B2B and consumer audiences for your clients. You will use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships.
You’re the perfect candidate for this role if:
You’re great at cultivating client and stakeholder relationships
You’re a team player and can collaborate with broad cross-functional teams within an interdependent, matrixed structure to drive and execute marketing initiatives
You can make things happen in a fast-paced, dynamic, and often ambiguous environment
You have a proven track record in go-to market implementations, driving projects forward and ensuring deadlines are always met
You have experience with developing and implementing results-driven marketing strategies for client products and services
You can create engaging content and messaging across B2B and consumer-facing touchpoints
You’ve got an eye for detail and ensure accuracy, consistency and clarity in all your work
You’re creative – not only as it pertains to marketing and design, but also when it comes to problem-solving
Sound like a good fit? Here’s some other important aspects of the role.
You’d be responsible for:
Development and execution of marketing strategies for Assurant products within your clients’ distribution and marketing channels
Serving as SME for target accounts, leading development of marketing, creative, and campaign briefs for your projects and campaigns
Leading client implementations for Marketing, leveraging go-to-market tools and templates to adapt to your clients’ needs and goals
Driving digital marketing recommendations to improve customer acquisition and lifetime value
Ensuring all relevant materials (B2B and consumer-facing) complete necessary compliance and/or legal reviews and approvals
Leading Account Based Marketing (ABM) strategy, plans and campaigns for designated accounts in partnership with Marketing Strategy & Planning team and storytelling framework
Tracking key performance indicators (KPIs) for campaigns to evaluate success and optimize performance
Proactively monitoring client program performance and developing reporting to drive marketing decisions and recommendations
Analyzing and reporting on marketing performance for your clients, providing best practices, insights and recommendations for optimization
This is what we consider the basic qualifications:
Bachelor's degree in Marketing, Product Management, Business Administration or other related field
5+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
5+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
5+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
5+ years’ experience working with cross-functional teams to deliver results
Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns
This is what we’d consider the cherry-on-top (i.e.,
preferred
experience, skills and knowledge):
10+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
4+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales and distribution support
Proven experience in customer, client and market research
Deep understanding of martech and analytics tools including Google Analytics (GA4 preferred).
Excellent communication skills (both written and verbal)
Self-starter with a strong sense of urgency and accountability
Bi-lingual a plus
#LI-Remote
#AssurantProudCR
Helping People Thrive in a Connected WorldConnect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.
For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.
Equal Opportunity StatementAssurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
#J-18808-Ljbffr