Capital One
Principal Associate Cafe Experience Marketing Strategist| Retail Bank
Capital One, Wilmington, Delaware, us, 19894
Center 2 (19050), United States of America, McLean, Virginia
All candidates should make sure to read the following job description and information carefully before applying.Principal Associate Cafe Experience Marketing Strategist | Retail Bank At Capital One, we're building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. Together, we are on a quest to change banking for good.Company & Department Overview: Capital One's Retail Bank Marketing team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world-class marketing. Capital One is
Reimagining Banking
with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches, and online.Your Role: We are looking for a passionate marketer with a track record of delivering breakthrough results via multi-channel campaigns who also has experience managing strategic projects. If you're a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Principal Associate, Cafe Experience Strategist position.This role will be a blend of strategy, campaign, and project-based initiatives grounded in a strong customer and retail focus. This individual will be the lead marketing strategist for Capital One's Money & Life Program and the in-Cafe food & beverage experience.Key Responsibilities:
Lead the ideation and collaboration to deliver integrated, multi-channel marketing campaigns to drive key brand equities and brand affinity.Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results.Partner with cross-functional teams including brand, business, creative, legal, operations, and corporate communication partners to collaborate and drive compelling messaging strategies.Lead ideation of disruptive marketing strategies and best-in-class social media marketing.Look for new ways to connect our customer journey to better deliver our brand story and core value propositions.Champion and adhere to risk management processes and policies.Support implementation and utilization of brand plans for new and existing work.Complete creative reviews and approvals of marketing collateral tied to Bank campaigns.Create strategies alongside strategic partners across business organizations.Manage creative reviews and approvals of marketing collateral tied to campaigns, retail marketing productions, experiences, and activations.Drive projects based on defined priorities; ensure scope of deliverables, timelines, and budget are met.Demonstrate outstanding communication and partnership skills essential for interacting with key stakeholders.Demonstrate organizational agility to adapt to changing demands and evolving project needs.Stay current on retail industry trends related to food and beverage, events, and programming.Basic Qualifications:
Bachelor's degree.At least 3 years of experience in marketing or production experience.Preferred Qualifications:
4+ years of marketing experience at a financial services or consumer company.3+ years of food and beverage, retail, or event experience.4+ years of experience marketing challenger brands and consumer technologies.At this time, Capital One will not sponsor a new applicant for employment authorization for this position.Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Learn more at the Capital One Careers website.This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace.
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All candidates should make sure to read the following job description and information carefully before applying.Principal Associate Cafe Experience Marketing Strategist | Retail Bank At Capital One, we're building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. Together, we are on a quest to change banking for good.Company & Department Overview: Capital One's Retail Bank Marketing team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world-class marketing. Capital One is
Reimagining Banking
with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches, and online.Your Role: We are looking for a passionate marketer with a track record of delivering breakthrough results via multi-channel campaigns who also has experience managing strategic projects. If you're a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Principal Associate, Cafe Experience Strategist position.This role will be a blend of strategy, campaign, and project-based initiatives grounded in a strong customer and retail focus. This individual will be the lead marketing strategist for Capital One's Money & Life Program and the in-Cafe food & beverage experience.Key Responsibilities:
Lead the ideation and collaboration to deliver integrated, multi-channel marketing campaigns to drive key brand equities and brand affinity.Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results.Partner with cross-functional teams including brand, business, creative, legal, operations, and corporate communication partners to collaborate and drive compelling messaging strategies.Lead ideation of disruptive marketing strategies and best-in-class social media marketing.Look for new ways to connect our customer journey to better deliver our brand story and core value propositions.Champion and adhere to risk management processes and policies.Support implementation and utilization of brand plans for new and existing work.Complete creative reviews and approvals of marketing collateral tied to Bank campaigns.Create strategies alongside strategic partners across business organizations.Manage creative reviews and approvals of marketing collateral tied to campaigns, retail marketing productions, experiences, and activations.Drive projects based on defined priorities; ensure scope of deliverables, timelines, and budget are met.Demonstrate outstanding communication and partnership skills essential for interacting with key stakeholders.Demonstrate organizational agility to adapt to changing demands and evolving project needs.Stay current on retail industry trends related to food and beverage, events, and programming.Basic Qualifications:
Bachelor's degree.At least 3 years of experience in marketing or production experience.Preferred Qualifications:
4+ years of marketing experience at a financial services or consumer company.3+ years of food and beverage, retail, or event experience.4+ years of experience marketing challenger brands and consumer technologies.At this time, Capital One will not sponsor a new applicant for employment authorization for this position.Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Learn more at the Capital One Careers website.This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace.
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