9fin
Director of Marketing
9fin, Long Island City, New York, United States, 11101
Please ensure you read the below overview and requirements for this employment opportunity completely.About 9fin
The world's largest asset class, debt, operates with the worst data.
Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered.
Our mission is to change this.
9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time.
Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.
About the roleThe newly created Director of Marketing role at 9fin will be pivotal in shaping our brand, driving demand generation, and building a powerful market presence across our different geographies and product verticals. You’ll have the opportunity to own and shape the marketing function, working closely with European and US Sales and other cross-functional teams to develop and execute strategic marketing initiatives that resonate with our target audience and accelerate our growth. This role could be based in our New York or London offices.
What you’ll work onEvery day is different, but here’s an example of the kind of things you’ll work on:
Marketing strategy
Develop and refine the overall B2B marketing strategy to align with the 9fin’s ambitious growth goals.
Identify key market segments, customer personas, and value propositions to drive targeted messaging and campaigns.
Collaborate with senior leadership to define and communicate 9fin’s brand identity, ensuring consistency across all touchpoints.
Demand generation
Build and lead a high-performing marketing team focused on lead generation, pipeline acceleration, and revenue growth.
Drive the creation and execution of multi-channel marketing campaigns (podcasts, content, social, email, events, webinars, etc.) that effectively engage prospects and drive conversions.
Implement a data-driven approach to marketing, leveraging analytics to measure campaign performance, optimize strategies and achieve agreed OKRs.
Product marketing
Partner with our Product and Sales teams to develop compelling product messaging, positioning, and collateral that effectively communicates the value of our product in our market.
Craft customer-centric content, case studies, and success stories to showcase the impact of our solutions and establish thought leadership within the industry.
Brand development
Enhance brand awareness and credibility through thought leadership initiatives, speaking engagements for 9finners, and participation in relevant industry events and conferences.
Oversee the development of high-quality marketing materials, including website content, conference materials, blogs, etc.
Team leadership
Build, mentor, and inspire a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous learning.
Provide strategic guidance and professional development opportunities for team members, ensuring their growth within 9fin.
Collaboration
Collaborate closely with Sales, Product, and other internal teams to ensure a seamless customer journey.
Provide valuable market insights and customer feedback to inform 9fin’s product development to enhance customer experience.
About youThis role will be a great fit if you:
Are an experienced marketing leader with a background in either a fast-growing B2B enterprise software company
or
have experience in Capital Markets, Data/Risk analytics or SaaS.
Have experience managing a marketing budget to deliver measurable impact.
Have experience in recruiting, building, and managing a global, high-performing, engaged marketing team.
Possess in-depth experience creating and executing marketing campaigns from concept to completion.
Have an analytical mindset with the ability to leverage data and insights to drive marketing strategies.
Exhibit excellent communication and interpersonal skills, with the ability to collaborate effectively across multiple teams and present to senior stakeholders.
Have experience scaling marketing efforts within a growing company, ideally as part of a senior leadership team.
Our benefitsWe’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
Financial & Insurance
Salary range: $200,000 - 240,000
Equity options
401(k) (9fin pays 3%, employee contributions are uncapped)
Private Health Insurance, with Dental and Vision
Flexible Spending Account (optional)
Paid sick leave
Disability Insurance (New York)
Commuter Benefit
Time off
25 vacation days per year, plus public holidays.
Hybrid working model — you’re free to work wherever you work best.
Paid sabbatical — 1 month after 5 years of employment.
Enhanced parental leave and flexible working arrangements available.
Training & Culture
Professional learning and development budget.
Quarterly team socials, bi-annual company events.
9fin is an equal opportunities employer
At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.
#J-18808-Ljbffr
The world's largest asset class, debt, operates with the worst data.
Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered.
Our mission is to change this.
9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time.
Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.
About the roleThe newly created Director of Marketing role at 9fin will be pivotal in shaping our brand, driving demand generation, and building a powerful market presence across our different geographies and product verticals. You’ll have the opportunity to own and shape the marketing function, working closely with European and US Sales and other cross-functional teams to develop and execute strategic marketing initiatives that resonate with our target audience and accelerate our growth. This role could be based in our New York or London offices.
What you’ll work onEvery day is different, but here’s an example of the kind of things you’ll work on:
Marketing strategy
Develop and refine the overall B2B marketing strategy to align with the 9fin’s ambitious growth goals.
Identify key market segments, customer personas, and value propositions to drive targeted messaging and campaigns.
Collaborate with senior leadership to define and communicate 9fin’s brand identity, ensuring consistency across all touchpoints.
Demand generation
Build and lead a high-performing marketing team focused on lead generation, pipeline acceleration, and revenue growth.
Drive the creation and execution of multi-channel marketing campaigns (podcasts, content, social, email, events, webinars, etc.) that effectively engage prospects and drive conversions.
Implement a data-driven approach to marketing, leveraging analytics to measure campaign performance, optimize strategies and achieve agreed OKRs.
Product marketing
Partner with our Product and Sales teams to develop compelling product messaging, positioning, and collateral that effectively communicates the value of our product in our market.
Craft customer-centric content, case studies, and success stories to showcase the impact of our solutions and establish thought leadership within the industry.
Brand development
Enhance brand awareness and credibility through thought leadership initiatives, speaking engagements for 9finners, and participation in relevant industry events and conferences.
Oversee the development of high-quality marketing materials, including website content, conference materials, blogs, etc.
Team leadership
Build, mentor, and inspire a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous learning.
Provide strategic guidance and professional development opportunities for team members, ensuring their growth within 9fin.
Collaboration
Collaborate closely with Sales, Product, and other internal teams to ensure a seamless customer journey.
Provide valuable market insights and customer feedback to inform 9fin’s product development to enhance customer experience.
About youThis role will be a great fit if you:
Are an experienced marketing leader with a background in either a fast-growing B2B enterprise software company
or
have experience in Capital Markets, Data/Risk analytics or SaaS.
Have experience managing a marketing budget to deliver measurable impact.
Have experience in recruiting, building, and managing a global, high-performing, engaged marketing team.
Possess in-depth experience creating and executing marketing campaigns from concept to completion.
Have an analytical mindset with the ability to leverage data and insights to drive marketing strategies.
Exhibit excellent communication and interpersonal skills, with the ability to collaborate effectively across multiple teams and present to senior stakeholders.
Have experience scaling marketing efforts within a growing company, ideally as part of a senior leadership team.
Our benefitsWe’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
Financial & Insurance
Salary range: $200,000 - 240,000
Equity options
401(k) (9fin pays 3%, employee contributions are uncapped)
Private Health Insurance, with Dental and Vision
Flexible Spending Account (optional)
Paid sick leave
Disability Insurance (New York)
Commuter Benefit
Time off
25 vacation days per year, plus public holidays.
Hybrid working model — you’re free to work wherever you work best.
Paid sabbatical — 1 month after 5 years of employment.
Enhanced parental leave and flexible working arrangements available.
Training & Culture
Professional learning and development budget.
Quarterly team socials, bi-annual company events.
9fin is an equal opportunities employer
At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.
#J-18808-Ljbffr