Manager, Digital Marketing & Strategy (Brands)

Job Summary:

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Title: Manager, Digital Marketing & Strategy (Brands)Location: New York, NY (Full-Time, On-Site)The Role:Roc Nation , a Live Nation joint venture, is seeking a Manager, Digital Marketing & Strategy. The Digital Marketing Manager is responsible for the functional and operational success of Roc Nation brand's digital properties and social channels and reports directly to the Director, Digital Marketing & Strategy.This direct report is focused on driving, executing, tracking, reporting and improving our client’s digital activations in collaboration with Roc Nation internal teams, brand and media partners and agency vendors. This individual should be a performance-oriented marketer comfortable with owning operationally-based digital marketing efforts. Working cross-functionally, the incumbent will facilitate omni-channel success that drives long term value for the portfolio of Roc Nation Brand clients and special projects.Responsibilities:Facilitate operational success of the digital marketing strategy for each brand / clients to achieve desired KPIs across all channels (including Social, Search, Display and Influencer Strategy)Own the day-to-day management of digital marketing channels, including social media, web, and CRMProactively map social media calendars, initiatives and events, and develop supporting plans for the brand / clientProduce creative, persuasive, and succinct copy designed to drive engagement, supporting campaigns across all digital mediums (i.e. website, e-retail content, organic social media, paid advertising, email, and more)Ensure timely publishing of social media content across all platforms using native platforms and preferred tools (i.e. Sprinklr)Own brand content management and assist in creating editorial stories and collaborative content opportunitiesCoordinate with partners and internal teams (i.e. creative) to ensure online content production fits brand specificities in terms of channels/ platforms (e.g., Social Media, Website, CRM)Monitor community and topic conversations around the brand, its competitors and key cultural moments for opportunities to reshare/ inspire original contentSetup and monitor conversation alerts and proactively recommend and align appropriate actions for the brand teamCreate and sustain routine reports on performance and tentpole moments / campaigns, summarizing then providing recommendations on performanceProvide website and social media updates and maintenance as required to comply with all legal requirements globallyServe as lead point-of-contact for digital agency and vendor relationshipsEstablish and sustain day-to-day community management and overall digital brand maintenanceLive coverage / content capture of events and activations where the brand is present, sharing to channels in real-time, as neededLight to moderate lifting may be requiredQualifications:BA/BS degree in Business, Journalism, Communications, Marketing or equivalentMinimum 3 years of related digital experience in a marketing, analyst or agency capacityExperience developing, planning, launching and analyzing social media campaigns and digital marketing plans for luxury champagne, sparkling, and/or spirits brandsExcellent social media/advertising copywriting skillsStrong presentation and communication skillsStrong project management, multi-tasking and prioritization skills with attention to detailHighly responsive with ability to work in a fast-paced, dynamic team environmentUnderstanding of web CMS including Wordpress, Webflow, Squarespace, etc. Knowledge of HTML, CSS helpful but not required.Knowledge of SEO best practicesAdept at basic use of design tools including Photoshop/Illustrator and CanvaKnowledge of MS Office software & Google SuiteAbility to track, analyze, and report on digital metrics to guide future effortsHands on experience working with social media management tools, including Sprinklr, Meltwater, Talkwalker, Sprout Social, et alUnderstands digital analytics tools including GA4 (Google Analytics)Passion for luxury goods, premium spirits and champagne, lifestyle and nightlife a plusSome travel requiredAvailability to work on weekends and holidays to support tentpole momentsRelevant experience in spirits/beverage with e-commerce experience being a strong plusCOVID-19 vaccination series and booster shot are a mandatory requirement for this position.Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.EQUAL EMPLOYMENT OPPORTUNITYRoc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability,

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