Dow Jones & Company, Inc.
Director, Subscriber Acquisition Marketing, WSJ
Dow Jones & Company, Inc., Long Island City, New York, United States, 11101
Job Information
Apply (by clicking the relevant button) after checking through all the related job information below.Dow Jones Director, Subscriber Acquisition Marketing, WSJ in NEW YORK, New York
Job Description:About Us:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Role:The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it.Dow Jones is seeking a Director, Subscriber Acquisition Marketing for the Wall Street Journal who will manage a team of acquisition marketers as well as grow and optimize customer acquisition marketing programs aimed at driving WSJ subscription growth both domestically and internationally.Reporting to the Senior Director, Acquisition Marketing, you will collaborate with multiple stakeholders across the organization to plan, develop, and execute growth strategies.You will work on-site in our midtown Manhattan office 3 days each week.You Will:Develop and execute comprehensive acquisition marketing strategies for WSJ US and International to drive subscriber growth and meet business objectives (volume and revenue).Manage and mentor a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.Set clear performance goals and provide ongoing feedback and development opportunities to team members.Identify target audiences and create tailored marketing campaigns that resonate with potential subscribers.Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.Identify new opportunities to grow subscriptions incrementally (i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability).Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.You Have:12+ years of relevant results-driven digital marketing experience including at least 5 years with a focus on customer/subscriber acquisition.Experience managing a team (4+).The willingness to work in our midtown Manhattan office 3 days each week.Experience in a subscription-based business and an understanding of subscription economics.Experience A/B testing and utilizing those results to inform marketing decisions.Experience working with product teams.ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities.Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects.Excellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challenges.Strong initiative and self-motivation with experience taking ownership of projects as well as coming up with and pitching new ideas.Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments.Our Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansLifestyle programs & Wellness ResourcesFamily Care Benefits & Caregiving SupportReasonable accommodation:
Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets.Req ID:
42837
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Apply (by clicking the relevant button) after checking through all the related job information below.Dow Jones Director, Subscriber Acquisition Marketing, WSJ in NEW YORK, New York
Job Description:About Us:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Role:The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it.Dow Jones is seeking a Director, Subscriber Acquisition Marketing for the Wall Street Journal who will manage a team of acquisition marketers as well as grow and optimize customer acquisition marketing programs aimed at driving WSJ subscription growth both domestically and internationally.Reporting to the Senior Director, Acquisition Marketing, you will collaborate with multiple stakeholders across the organization to plan, develop, and execute growth strategies.You will work on-site in our midtown Manhattan office 3 days each week.You Will:Develop and execute comprehensive acquisition marketing strategies for WSJ US and International to drive subscriber growth and meet business objectives (volume and revenue).Manage and mentor a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.Set clear performance goals and provide ongoing feedback and development opportunities to team members.Identify target audiences and create tailored marketing campaigns that resonate with potential subscribers.Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.Identify new opportunities to grow subscriptions incrementally (i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability).Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.You Have:12+ years of relevant results-driven digital marketing experience including at least 5 years with a focus on customer/subscriber acquisition.Experience managing a team (4+).The willingness to work in our midtown Manhattan office 3 days each week.Experience in a subscription-based business and an understanding of subscription economics.Experience A/B testing and utilizing those results to inform marketing decisions.Experience working with product teams.ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities.Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects.Excellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challenges.Strong initiative and self-motivation with experience taking ownership of projects as well as coming up with and pitching new ideas.Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments.Our Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansLifestyle programs & Wellness ResourcesFamily Care Benefits & Caregiving SupportReasonable accommodation:
Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets.Req ID:
42837
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