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Florida International University - Board of Trustees

Marketing & Communications Manager

Florida International University - Board of Trustees, Miami, Florida, us, 33222


Job Opening ID 533398

You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Location Modesto A. Maidique Campus

Full/Part Time Full-Time

Review Date 10/11/2024

Regular/Temporary Regular

About FIU Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

Job Summary Maintains editorial standards and accuracy/quality of enrollment marketing and communications content. Assists in the creation of content strategy recommendations for enrollment marketing and communications clients based on information obtained through content inventories, current-state analysis, competitive assessments, email analytics, and higher-ed marketing audience expectation reports. Assists in the creation of user-friendly content for enrollment marketing print materials and assists with digital content.Develops and implements enrollment marketing and communications collateral that increases student applications, enrollment and matriculation.Demonstrates responsibility for hearing the voice of the user, takes into account all of the various inputs and transforms it into optimal content, revising and copy-editing material to ensure tone is appropriate, and messaging and style are consistent.Assists in setting quality standards and measures content quality against best practices.Works with the Division of Strategic Communications, Government and External Affairs (DSCGEA) central departments, to ensure all advertising, marketing, and communications are in line with university policies and procedures. Serves as a liaison between Integrated Enrollment Communications clients and DSCGEA when clients need services provided by DSCGEA.Assists with development and implementation of email marketing messages that increase student applications, enrollment, and matriculation.Maintains frequent contact with departmental leadership and staff as well as within the greater university.Collaborates in the annual review of the communication calendar, working cross-functionally with departmental stakeholders to update existing communication plans or develop new strategic communications as needed. Monitors the calendar throughout the year to ensure adherence to schedules and timelines across all communication activities.Analyzes weekly email campaign performance metrics prepared by Jr Account Manager, including open rates, click-through rates, conversion rates, and unsubscribe rates and recommends updates to Sr. Account Manager.Maintains confidential matters concerning the division. Exercises independent judgement and initiative when handling sensitive information.Performs other related duties as required or directed. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications

Bachelor's degree in Marketing, Media/Public Relations, Communications or appropriate degree and three (3) years of experience in a related field.

Desired Qualifications

Experience and/or knowledge of Photoshop and Adobe Creative Suite.

Job Category

Administrative

Advertised Salary

$58,882-$60,000

Work Schedule Begin time: 8:30 AMEnd time: 5:00 PM

Pre-Employment Requirements

Criminal Background Check

Other Information

Ability to work flexible hours as needed.

How To Apply

Current EmployeeAs a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.*This posting will close at 12:00 am of the close date.

Prospective EmployeeIf you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.*This posting will close at 12:00 am of the close date.

Disclosures

Clery NoticeIn compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).Pay TransparencyFlorida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access, Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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