VQ INC
Director of Retail Marketing
VQ INC, Holland, Michigan, United States, 49423
Is this your next job Read the full description below to find out, and do not hesitate to make an application.Tommy’s is looking for a Director of Retail Marketing to lead B2C marketing efforts and national growth strategies for the Tommy’s Express brand. The Director of Retail Marketing will need to work with and maintain relationships with franchisees and the greater franchisee community to build a results-oriented marketing strategy and facilitate collaboration between those groups. The ideal candidate will have a constant pulse on the performance campaigns both locally and nationally and be able to articulate all performance results.
What can Tommy's offer you?
Base pay and eligibility for annual profit-sharing bonus
Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
401k match and complimentary financial planning services
Paid time off and paid holidays
Opportunity for continued education and tuition assistance
Valuable learning and development program
Significant ability to grow internally for motivated and strong performing team members
Fun, energetic, family-oriented work culture with an emphasis on team member morale
Growing nationwide brand / presence
Position Responsibilities:
Set KPIs (Key Performance Indicators) and goals to measure success
Monitor closely and lead the communication of site performance KPIs and marketing-related analytics
Lead team to deliver comprehensive store level marketing plans, including multi-channel activities and evaluate the effectiveness of the plans
Work cross functionally to create, share, and execute the retail brand strategy including annual marketing calendar and integrated campaigns designed to grow retail site KPIs and customer loyalty
Create and maintain marketing playbooks, a collection of proven and repeatable strategies to improve specific KPIs
Create a testing culture of fresh marketing approaches to help expand our offering to the Franchise community
Lead the retail strategy on campaigns, and communications needed to support the deliverables across all mediums
Regularly evaluate and measure the success of all retail assets/signage
Lead consumer (guest) research to understand behaviors (buying process and decision-making criteria) and form clear definition of consumer segmentation, target audience members, and lead marketing efforts to document, measure, and improve the customer journey and guest sentiment
Monitor competitive brands and their strategies to ensure alignment and success of company strategy vs. competition at the national level
Lead the research and documentation of local market analysis that includes localized SWOT reporting to help inform and educate the marketing team and franchise partner regarding local market conditions, pricing, competitive features, etc. prior to site opening.
Manage multiple team members including reviews, learning and development, hiring/firing, and other administrative functions in partnership with HR (Human Resources)
Create a team culture consistent with the organization’s goals and empower the team to excel in their roles by creating opportunities to improve
Provide regular communication to and engagement with franchise partners to ensure their full understanding and execution of corporate marketing strategies, including for the purpose of input and feedback for strategy development
Manage advertising budgets including the paid-in franchise brand fund
Other duties as assigned; duties and responsibilities may change at any time with or without notice.
Position Qualifications & Candidate Attributes:
Bachelor’s degree in marketing, business, or related field; MBA a plus
Minimum 5 years of leadership experience in corporate/retail/B2C marketing
Retail marketing experience with a franchise organization a plus
Demonstrable experience blending creative marketing strategy into data-driven, results-oriented actions
Technical savvy and proficient in Microsoft Office; experience within database systems a plus
Excellent written and oral communication skills
Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
Strong organizational and time management skills; ability to multitask and prioritize workload
Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
High level of integrity and dependability with a strong sense of urgency and results-orientation
Views customer care as high priority; exhibits a positive can-do attitude
Displays a strong initiative and drive to identify gaps and fill them
Work Environment and Physical Demands:
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.
To successfully perform the essential functions of this job, team member must be able to:
Work and commute in all weather conditions
Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
Work in a fast-paced environment where they will often be multitasking
Move about inside the office to access standard office equipment
Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
Remain in a stationary position 50%+ of the time, alternating between sitting and standing
Ability to move and lift up to 30 pounds
Overview of Tommy’s Family of Companies:
Tommy's Express
is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.
Tommy’s Express Operations
consists of eleven Tommy’s Express car wash locations in the following states, Michigan (8), Ohio (1), Florida (1), Texas (1). This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year.
Tommy Car Wash Systems (“TCWS”)
is the power behind our Tommy’s Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy’s Express and Tommy Car Wash Systems make up the Tommy’s Corporate brand, headquartered in Holland, MI.
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What can Tommy's offer you?
Base pay and eligibility for annual profit-sharing bonus
Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
401k match and complimentary financial planning services
Paid time off and paid holidays
Opportunity for continued education and tuition assistance
Valuable learning and development program
Significant ability to grow internally for motivated and strong performing team members
Fun, energetic, family-oriented work culture with an emphasis on team member morale
Growing nationwide brand / presence
Position Responsibilities:
Set KPIs (Key Performance Indicators) and goals to measure success
Monitor closely and lead the communication of site performance KPIs and marketing-related analytics
Lead team to deliver comprehensive store level marketing plans, including multi-channel activities and evaluate the effectiveness of the plans
Work cross functionally to create, share, and execute the retail brand strategy including annual marketing calendar and integrated campaigns designed to grow retail site KPIs and customer loyalty
Create and maintain marketing playbooks, a collection of proven and repeatable strategies to improve specific KPIs
Create a testing culture of fresh marketing approaches to help expand our offering to the Franchise community
Lead the retail strategy on campaigns, and communications needed to support the deliverables across all mediums
Regularly evaluate and measure the success of all retail assets/signage
Lead consumer (guest) research to understand behaviors (buying process and decision-making criteria) and form clear definition of consumer segmentation, target audience members, and lead marketing efforts to document, measure, and improve the customer journey and guest sentiment
Monitor competitive brands and their strategies to ensure alignment and success of company strategy vs. competition at the national level
Lead the research and documentation of local market analysis that includes localized SWOT reporting to help inform and educate the marketing team and franchise partner regarding local market conditions, pricing, competitive features, etc. prior to site opening.
Manage multiple team members including reviews, learning and development, hiring/firing, and other administrative functions in partnership with HR (Human Resources)
Create a team culture consistent with the organization’s goals and empower the team to excel in their roles by creating opportunities to improve
Provide regular communication to and engagement with franchise partners to ensure their full understanding and execution of corporate marketing strategies, including for the purpose of input and feedback for strategy development
Manage advertising budgets including the paid-in franchise brand fund
Other duties as assigned; duties and responsibilities may change at any time with or without notice.
Position Qualifications & Candidate Attributes:
Bachelor’s degree in marketing, business, or related field; MBA a plus
Minimum 5 years of leadership experience in corporate/retail/B2C marketing
Retail marketing experience with a franchise organization a plus
Demonstrable experience blending creative marketing strategy into data-driven, results-oriented actions
Technical savvy and proficient in Microsoft Office; experience within database systems a plus
Excellent written and oral communication skills
Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
Strong organizational and time management skills; ability to multitask and prioritize workload
Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
High level of integrity and dependability with a strong sense of urgency and results-orientation
Views customer care as high priority; exhibits a positive can-do attitude
Displays a strong initiative and drive to identify gaps and fill them
Work Environment and Physical Demands:
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.
To successfully perform the essential functions of this job, team member must be able to:
Work and commute in all weather conditions
Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
Work in a fast-paced environment where they will often be multitasking
Move about inside the office to access standard office equipment
Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
Remain in a stationary position 50%+ of the time, alternating between sitting and standing
Ability to move and lift up to 30 pounds
Overview of Tommy’s Family of Companies:
Tommy's Express
is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.
Tommy’s Express Operations
consists of eleven Tommy’s Express car wash locations in the following states, Michigan (8), Ohio (1), Florida (1), Texas (1). This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year.
Tommy Car Wash Systems (“TCWS”)
is the power behind our Tommy’s Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy’s Express and Tommy Car Wash Systems make up the Tommy’s Corporate brand, headquartered in Holland, MI.
#J-18808-Ljbffr