Tropical Smoothie Café, LLC
Director, Internal Communications
Tropical Smoothie Café, LLC, Atlanta, Georgia, United States, 30349
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SUMMARY OF RESPONSIBILITIES
The Director, Internal Communications plans, develops and executes strategic communications to engage and educate our franchisees, cafe teams and support center team to drive Tropical Smoothie Cafe strategic initiatives, goals, and projects. This position provides expertise, guidance, and recommendations for 1) brand, executive and franchisee communications and 2) brand projects, initiatives and program communications.
In addition, the Director, Internal Communications leads the activity and career growth of our Manager of Communications.
ESSENTIAL FUNCTIONS
Communications:
Develops and implements a comprehensive communications strategy that effectively informs, engages and motivates.
Collaborates with executive leadership team and other key stakeholders to formulate and execute an integrated internal communications plan.
Manage a set of multi-faceted tools and communications channels to create an engaged culture of active two-way communication with franchisees and support center. This includes the management of the brand’s current intranet, as well as finalizing the launch plan for a new intranet rollout in 2025.
Collaborates with stakeholders to determine scope, messaging, audience timeline, budget and accurate mix of communications deliverables. Evaluates stakeholders’ objectives to determine effective messaging strategy.
Creates content for various internal communications channels (examples: executive leadership communications, brand updates, system webinars, system meetings and conventions).
Runs all planning and logistics for annual convention (with support from third part events team) and responsible for overall success of the event and franchisee experience.
Supports communications for support center initiatives and programs.
Reviews communications to ensure consistent messages that are targeted to the proper audience and align with the brand strategy. Integrates “brand voice” into all communications. Edits content provided by SMEs.
Manages brand’s communication calendar to include regularly schedule webinars, emails. Ensures consistent messaging of brand initiatives.
Informs and influences franchisee-facing Public Relations efforts, working closely with our franchisee development team.
Manages emergency communications with an efficient and confident demeanor, providing communication guidance and leadership to get these important and thorough updates to the system with urgency.
Fast learner, with ability to build camaraderie and a sense of team quickly – as this role is dependent on cross-department collaboration.
EDUCATIONAL REQUIREMENTS
Bachelor’s degree in Communications
REQUIRED EXPERIENCE
8+ years of experience preferred, including an emphasis in internal communications.
5+ years of experience leading and developing a team.
Experience in developing and executing communication strategies.
Experience leading communication strategies for executive leadership.
Experience working with diverse communication platforms, including digital, video, web and print.
Ideally, experience in the fast-paced food service environment.
Ideally, experience running large-scale events with 150+ attendees.
REQUIRED CERTIFICATES, KNOWLEDGE, OR LICENSES
Exceptional written and verbal communication skills that can effectively engage and inspire employees to understand and foster the brand’s mission, vision, values, culture, goals and strategies.
Proficient in communications software, Microsoft Office Suite, and a working knowledge of web-based communication tools.
Ability to identify and create appropriate messaging for appropriate audience, utilizing most effective communication channel(s).
Storytelling capabilities and key message creation skills.
Knowledge of company operations, policies, and procedures.
Ability to convey clear, concise information in verbal, written, electronic, and other communication formats; and to demonstrate active listening while engaging others.
Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner.
Understands business operations and the functions within the organization; possesses knowledge of company operations, policies, and procedures; and understands the industry and business/competitive environment.
Ability to maintain and handle matters of confidentiality with utmost tact and diplomacy.
Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies.
WORKING CONDITIONS
Must be comfortable working in an ever-evolving, high growth, collaborative, fast-paced environment.
Must live near the Atlanta area Support Center. Remote Monday and Friday – in-office Tuesday, Wednesday, and Thursday.
Travel 2-3 times / year.
SAFETY HAZARDS ON THE JOB
Minimum hazards. General office working conditions.
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SUMMARY OF RESPONSIBILITIES
The Director, Internal Communications plans, develops and executes strategic communications to engage and educate our franchisees, cafe teams and support center team to drive Tropical Smoothie Cafe strategic initiatives, goals, and projects. This position provides expertise, guidance, and recommendations for 1) brand, executive and franchisee communications and 2) brand projects, initiatives and program communications.
In addition, the Director, Internal Communications leads the activity and career growth of our Manager of Communications.
ESSENTIAL FUNCTIONS
Communications:
Develops and implements a comprehensive communications strategy that effectively informs, engages and motivates.
Collaborates with executive leadership team and other key stakeholders to formulate and execute an integrated internal communications plan.
Manage a set of multi-faceted tools and communications channels to create an engaged culture of active two-way communication with franchisees and support center. This includes the management of the brand’s current intranet, as well as finalizing the launch plan for a new intranet rollout in 2025.
Collaborates with stakeholders to determine scope, messaging, audience timeline, budget and accurate mix of communications deliverables. Evaluates stakeholders’ objectives to determine effective messaging strategy.
Creates content for various internal communications channels (examples: executive leadership communications, brand updates, system webinars, system meetings and conventions).
Runs all planning and logistics for annual convention (with support from third part events team) and responsible for overall success of the event and franchisee experience.
Supports communications for support center initiatives and programs.
Reviews communications to ensure consistent messages that are targeted to the proper audience and align with the brand strategy. Integrates “brand voice” into all communications. Edits content provided by SMEs.
Manages brand’s communication calendar to include regularly schedule webinars, emails. Ensures consistent messaging of brand initiatives.
Informs and influences franchisee-facing Public Relations efforts, working closely with our franchisee development team.
Manages emergency communications with an efficient and confident demeanor, providing communication guidance and leadership to get these important and thorough updates to the system with urgency.
Fast learner, with ability to build camaraderie and a sense of team quickly – as this role is dependent on cross-department collaboration.
EDUCATIONAL REQUIREMENTS
Bachelor’s degree in Communications
REQUIRED EXPERIENCE
8+ years of experience preferred, including an emphasis in internal communications.
5+ years of experience leading and developing a team.
Experience in developing and executing communication strategies.
Experience leading communication strategies for executive leadership.
Experience working with diverse communication platforms, including digital, video, web and print.
Ideally, experience in the fast-paced food service environment.
Ideally, experience running large-scale events with 150+ attendees.
REQUIRED CERTIFICATES, KNOWLEDGE, OR LICENSES
Exceptional written and verbal communication skills that can effectively engage and inspire employees to understand and foster the brand’s mission, vision, values, culture, goals and strategies.
Proficient in communications software, Microsoft Office Suite, and a working knowledge of web-based communication tools.
Ability to identify and create appropriate messaging for appropriate audience, utilizing most effective communication channel(s).
Storytelling capabilities and key message creation skills.
Knowledge of company operations, policies, and procedures.
Ability to convey clear, concise information in verbal, written, electronic, and other communication formats; and to demonstrate active listening while engaging others.
Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner.
Understands business operations and the functions within the organization; possesses knowledge of company operations, policies, and procedures; and understands the industry and business/competitive environment.
Ability to maintain and handle matters of confidentiality with utmost tact and diplomacy.
Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies.
WORKING CONDITIONS
Must be comfortable working in an ever-evolving, high growth, collaborative, fast-paced environment.
Must live near the Atlanta area Support Center. Remote Monday and Friday – in-office Tuesday, Wednesday, and Thursday.
Travel 2-3 times / year.
SAFETY HAZARDS ON THE JOB
Minimum hazards. General office working conditions.
#J-18808-Ljbffr