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The LAist

Part-Time, Associate Producer, Social Media, LAist

The LAist, Pasadena, California, United States, 91104


Part-Time, Associate Producer, Social Media, LAist

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ASSOC002149Apply nowPosted : September 25, 2024Part-TimeHybridLocations

Showing 1 locationSCPR Headquarters

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.474 S Raymond AvePasadena, CA 91105, USA

The LAist newsroom is looking for a social media associate producer to help grow our audience by making content that is useful, engaging and inclusive.

The social media associate producer works collaboratively with editors, reporters, producers, hosts, and visual journalists to ensure our editorial goals and love of Los Angeles is consistently represented across our social media accounts. The ideal candidate thinks creatively about how to reach audiences where they are and is passionate about engaging Angelenos in civic life. They also have an understanding of best practices on social media existing and emerging platforms.

The part time social media associate producer approaches their work with curiosity, a team spirit, and a deep appreciation of the communities we serve and our members.

This part-time position will report to the Audience Engagement Director.

Application Deadline:

October 25, 2024 (Noon Pacific)Work Schedule:

24 hours per week. Saturday, Sunday and Monday.

Location:

Pasadena, CA- Hybrid

Expected Hourly Rate:

$29.63 - 35.00 / hourly. The exact pay rate is determined by experience and education related to the role, organizational compensation structure, budget, and internal equity.Your Responsibilities:With fellow social media producer, implement a cohesive social strategy across LAist accounts that will increase reach and engagement.Understand and deploy our promise to practice diversity, equity and inclusion in how we assign edit, produce and distribute our journalism.Identify the most shareable and newsworthy nuggets from stories and show segments and then translate them into native social content or social assets that can drive traffic to our site, our live streaming or generate awareness about our linear broadcast programming.Populate social news accounts with content that can perform organically when our audiences are active.Pitch compelling headlines to drive clickthrough and engagement.Proactively collaborate with colleagues on ways to drive traffic to the most critical stories.Collaborate with social stakeholders in marketing and audience development.Help keep the newsroom informed of any news events or news tips that come through social media.Create platform-specific content that supports the newsroom’s mission of producing impactful journalism.Understanding of how to jump into major breaking news events at any hour to help drive newsgathering and distribution, and prevent the spread of mis-information.Creatively use evergreen content from our organizational archives.Engage with audiences as appropriate on social channels to make sure they feel a strong connection to our journalism and journalists.Additional duties as assigned.Required Education and Experience:Bachelor’s degree or equivalent work experience.Two or more years of production, editorial or related experience.Required Skills, Knowledge and Abilities:Experience building a social media audience.Ability to support an inclusive and diverse workplace.Excellent writing skills, particularly with headlines.Ability to write clean, concise, error-free copy.A sharp eye to spot errors and typos.Knowledge of social newsgathering and verification techniques.Understanding of common web analytics tools, including Google Analytics, Sprout Social, and Chartbeat.A nuanced understanding of LAist’s voice and the importance of fair and accurate social content.Knowledge of how to use mainstream social media platforms and an eye for emerging ones.Ability to quickly learn basic content management systems.Experience using Photoshop in journalistically ethical ways.Intuitive sense of how to join an emerging conversation on social media authentically.Familiarity with local and regional news in Southern California.Become and remain a member in good standing of SAG-AFTRA by the thirtieth (30th) day of employment.Preferred Skills/ Experience:Fluency in Spanish or another language commonly spoken in Southern California.Knowledge of L.A. history and current events.Experience in journalism.Experience successfully navigating social media during a breaking news event.Physical Demands and Working Conditions:Must be able to perform the essential duties of the position with or without reasonable accommodation.Ability to manage some work outside of standard office hours as needed.Physical Demands:Required to move about in an office environment and sit for extended periods of time.Required to move about in the community.Frequent use of hands for data entry/keystrokes and simple grasping.Working Conditions:Occasional exposure to prevalent weather conditions.Southern California Public Radio (LAist 89.3/LAist.com/LAist Studios) is diverse in race, ethnicity, language, culture, social class, national origin, religious and political belief, age, ability, gender, gender identity, and sexual orientation in addition to other markers protected by law.At SCPR, we strive to create an inclusive environment where we all feel pride in who we are and what we do. We are encouraged to show up as we are – always embracing and recognizing that our diversity is what brings us together.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.We are committed to hiring a breadth of diverse professionals and encourage you to apply.

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