Tbwa Chiat/Day Inc
Lifecycle Marketing Manager
Tbwa Chiat/Day Inc, San Francisco, California, United States, 94199
We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.We've been working on this together since 2016, and have customers like Pixar, Mitsubishi, Figma, Plaid, Match Group, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day).About The Role: Notion has millions of users who rely on Lifecycle Marketing to help them along their journeys with our tools. We’re looking for an experienced Lifecycle Marketer to join our Growth team to own activating, monetizing, expanding and retaining our diverse user base.You’ll achieve this by building personalized campaigns, leveraging data and user research to improve the user experience. You’ll partner with Product, Marketing, and Customer Success to build, test and scale a portfolio of experiments, indexing on learning, iterating, and shipping at speed.Most importantly, you’ll be an advocate for our users — sharing insights back to the company on how users are responding to different messaging and tactics, creating feedback flywheels across the company.What You'll Achieve:
User love and business impact:
You’ll be responsible for creating delightful user experiences and driving business growth by improving user activation, conversion, and retentionPartnership with cross-functional teams:
As a data-driven growth marketer, you thrive working closely with Product, Engineering, Design, and Marketing teams to optimize email and in-app touch points to drive incremental impact and learningsBuild and launch personalized campaigns:
One size fits all does not work for Notion’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right timeConstantly measure and report performance & learnings:
We run high velocity, high impact campaigns to optimize for learnings. You’ll rigorously A/B test and execute a roadmap that improve metrics across the funnelEmpathy and curiosity for users and the product:
You’ll need to be in constant learning mode, developing a strong understanding of our users and their needs through curiosity and empathy. Notion can be complex, and it’s up to you to distill down the essentials so that anybody can become a toolmakerSkills You'll Need to Bring:
You have 4-6 years of experience doing growth work (i.e., product management, growth marketing, lifecycle experimentation) — ideally in a fast-paced PLG companyYou know you can’t do this job alone, and that partnering across technical and business functions to produce holistic customer journeys is essentialYou enjoy working in scrappy, fast-paced working environment. You pride yourself on trying things quickly, learning and iterating, and then either pivoting or scalingYou’re excited to own challenging projects that produce user delight as well as business impact backed up by incrementalityA knack for art and science — you’re just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying resultsYou’re insatiably curious: you're fascinated by how people behave and have a scientific mindset about how to make even small changes in decision-makingYou have a data-driven, product mindset: you’re tackle complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinkingNice to Haves:
Experience in B2B, B2C, and B2C2B marketingExperience building in a product-led growth companyExperience partnering with agencies to scale impactWe hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco, the estimated base salary range for this role is $135,000-$160,000 per year.#LI-OnsiteApply for this job *indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfWhat are the pronouns that you would like our team to use when addressing you? Select...Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day). Notion reserves the right to adjust these requirements, and wants to ensure that you understand that we prioritize your presence for the magic of in person collaboration. Notion will consider requests for accommodation to this policy, and, upon request, will work with employees to explore a reasonable accommodation for physical or mental disabilities or other reasons recognized by applicable law.Please confirm that you have read and understand Notion’s in office requirements and policy. * Select...Will you now or in the future require Notion to sponsor an immigration case in order to employ you? * Select...If you’ll require Notion to commence, i.e., “sponsor,” an immigration or work permit case in order to employ you, either now or at some point in the near future, then you should answer yes. An example of an immigration or work permit case that may require sponsorship now or in the future would be an H-1B or other employment-based work permit sponsorship.LinkedIn ProfileHow did you hear about this opportunity? (select all that apply) Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Notion’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
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User love and business impact:
You’ll be responsible for creating delightful user experiences and driving business growth by improving user activation, conversion, and retentionPartnership with cross-functional teams:
As a data-driven growth marketer, you thrive working closely with Product, Engineering, Design, and Marketing teams to optimize email and in-app touch points to drive incremental impact and learningsBuild and launch personalized campaigns:
One size fits all does not work for Notion’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right timeConstantly measure and report performance & learnings:
We run high velocity, high impact campaigns to optimize for learnings. You’ll rigorously A/B test and execute a roadmap that improve metrics across the funnelEmpathy and curiosity for users and the product:
You’ll need to be in constant learning mode, developing a strong understanding of our users and their needs through curiosity and empathy. Notion can be complex, and it’s up to you to distill down the essentials so that anybody can become a toolmakerSkills You'll Need to Bring:
You have 4-6 years of experience doing growth work (i.e., product management, growth marketing, lifecycle experimentation) — ideally in a fast-paced PLG companyYou know you can’t do this job alone, and that partnering across technical and business functions to produce holistic customer journeys is essentialYou enjoy working in scrappy, fast-paced working environment. You pride yourself on trying things quickly, learning and iterating, and then either pivoting or scalingYou’re excited to own challenging projects that produce user delight as well as business impact backed up by incrementalityA knack for art and science — you’re just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying resultsYou’re insatiably curious: you're fascinated by how people behave and have a scientific mindset about how to make even small changes in decision-makingYou have a data-driven, product mindset: you’re tackle complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinkingNice to Haves:
Experience in B2B, B2C, and B2C2B marketingExperience building in a product-led growth companyExperience partnering with agencies to scale impactWe hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco, the estimated base salary range for this role is $135,000-$160,000 per year.#LI-OnsiteApply for this job *indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfWhat are the pronouns that you would like our team to use when addressing you? Select...Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day). Notion reserves the right to adjust these requirements, and wants to ensure that you understand that we prioritize your presence for the magic of in person collaboration. Notion will consider requests for accommodation to this policy, and, upon request, will work with employees to explore a reasonable accommodation for physical or mental disabilities or other reasons recognized by applicable law.Please confirm that you have read and understand Notion’s in office requirements and policy. * Select...Will you now or in the future require Notion to sponsor an immigration case in order to employ you? * Select...If you’ll require Notion to commence, i.e., “sponsor,” an immigration or work permit case in order to employ you, either now or at some point in the near future, then you should answer yes. An example of an immigration or work permit case that may require sponsorship now or in the future would be an H-1B or other employment-based work permit sponsorship.LinkedIn ProfileHow did you hear about this opportunity? (select all that apply) Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Notion’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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