Arena Club
Digital Marketing Manager
Arena Club, Los Angeles, California, United States, 90079
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.About Arena Club:
If you're fascinated by sports cards and memorabilia, your search ends here. Arena Club is pioneering the collectibles domain by introducing the first-ever digital card show. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, Arena Club has developed a fully digital marketplace. This innovative platform is built on trust, transparency, and fun, featuring grading & authentication, vaulting, and digital pack openings for collectors to build and showcase their collections in a personalized online showroom from anywhere in the world.
Role Overview:
The Digital Marketing Manager at Arena Club will play a pivotal role in managing and optimizing our marketing strategies to ensure successful flash sales twice a week. The primary responsibility is to drive 20% month-over-month growth in sales by leveraging various digital marketing tactics including influencer partnerships, email marketing, pay-per-click (PPC) advertising, and more.
Key Responsibilities:
Collaboration:
Work with brand, digital, product, sales, and customer service teams to align marketing efforts across all business pillars.
Launch Planning:
Create compelling sales themes, develop detailed launch plans, and strategize key dates, social media, CRM, and other touchpoints from pre-launch to post-launch.
Sales Analysis:
Provide performance insights, create reports for cross-functional teams, and monitor campaign effectiveness to refine strategies.
Creative Campaigns:
Collaborate with product and business leads to develop on-brand marketing campaigns that meet business objectives.
Data-Driven Reporting:
Build reports from campaign data to guide future marketing efforts.
Site Optimization:
Use insights to improve site performance and user experience, increasing conversions.
Creative Deliverables:
Oversee production of graphics, videos, and copy to create engaging, high-quality content.
Coordination:
Manage projects with designers, influencers, and partners, ensuring clear briefs, feedback, and timely delivery.
Go-to-Market Planning:
Lead launch execution, focusing on customer journey mapping and personalization to drive conversions.
Testing:
Manage testing before launches to resolve issues and ensure smooth rollouts.
Asset Management:
Oversee asset creation for site launches and campaigns, ensuring everything is on-brand.
Qualifications:
Experience:
2-5 years in digital marketing with a strong track record of driving sales and growth.
Proven experience in digital marketing and e-commerce.
Extensive experience with Google Analytics and other analytical tools.
US professional sports fan.
Trading card collector; hobbyist preferred.
Skills:
Strong analytical skills with the ability to utilize data-driven insights.
Excellent collaboration and communication skills.
Creative mindset with the ability to ideate and execute compelling marketing strategies.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Experience managing freelancers and third-party vendors.
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If you're fascinated by sports cards and memorabilia, your search ends here. Arena Club is pioneering the collectibles domain by introducing the first-ever digital card show. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, Arena Club has developed a fully digital marketplace. This innovative platform is built on trust, transparency, and fun, featuring grading & authentication, vaulting, and digital pack openings for collectors to build and showcase their collections in a personalized online showroom from anywhere in the world.
Role Overview:
The Digital Marketing Manager at Arena Club will play a pivotal role in managing and optimizing our marketing strategies to ensure successful flash sales twice a week. The primary responsibility is to drive 20% month-over-month growth in sales by leveraging various digital marketing tactics including influencer partnerships, email marketing, pay-per-click (PPC) advertising, and more.
Key Responsibilities:
Collaboration:
Work with brand, digital, product, sales, and customer service teams to align marketing efforts across all business pillars.
Launch Planning:
Create compelling sales themes, develop detailed launch plans, and strategize key dates, social media, CRM, and other touchpoints from pre-launch to post-launch.
Sales Analysis:
Provide performance insights, create reports for cross-functional teams, and monitor campaign effectiveness to refine strategies.
Creative Campaigns:
Collaborate with product and business leads to develop on-brand marketing campaigns that meet business objectives.
Data-Driven Reporting:
Build reports from campaign data to guide future marketing efforts.
Site Optimization:
Use insights to improve site performance and user experience, increasing conversions.
Creative Deliverables:
Oversee production of graphics, videos, and copy to create engaging, high-quality content.
Coordination:
Manage projects with designers, influencers, and partners, ensuring clear briefs, feedback, and timely delivery.
Go-to-Market Planning:
Lead launch execution, focusing on customer journey mapping and personalization to drive conversions.
Testing:
Manage testing before launches to resolve issues and ensure smooth rollouts.
Asset Management:
Oversee asset creation for site launches and campaigns, ensuring everything is on-brand.
Qualifications:
Experience:
2-5 years in digital marketing with a strong track record of driving sales and growth.
Proven experience in digital marketing and e-commerce.
Extensive experience with Google Analytics and other analytical tools.
US professional sports fan.
Trading card collector; hobbyist preferred.
Skills:
Strong analytical skills with the ability to utilize data-driven insights.
Excellent collaboration and communication skills.
Creative mindset with the ability to ideate and execute compelling marketing strategies.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Experience managing freelancers and third-party vendors.
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