National Collegiate Athletic Association
Assistant Director of Social Media
National Collegiate Athletic Association, Durham, North Carolina, United States, 27703
Title:
Assistant Director of Social Media
Position Summary:
You could be just the right applicant for this job Read all associated information and make sure to apply.Duke Athletics is dedicated to leading the field in digital media within college sports. The Assistant Director of Social Media plays a crucial role in this ambition, managing the social media presence for assigned varsity sports and supporting the execution of our overall social media strategy.Essential Functions:As a member of the larger External Affairs team, and reporting to the Executive Director of Creative Services, the Assistant Director of Social Media will:· Manage the day-to-day content and monitoring of assigned varsity sports, including official team accounts on Facebook, Instagram, Twitter, and other emerging platforms.· Coordinate with teammates in External Affairs to develop effective and innovative content to engage multiple audiences across assigned teams’ social media channels.· Attend assigned sport competitions and produce live social media content. Some travel with assigned teams expected.· Monitor and analyze incoming mentions, messages, and questions. Engage with audiences from team accounts.· Track and monitor success of social media initiatives, provide counsel to improve and integrate initiatives into broader strategies for athletics communications.· Consult with coaches and student-athletes on best practices in social media, including a strong emphasis on personal branding. Work with the Compliance Office to ensure adherence to NCAA rules.· Coordinate with Learfield Amplify representatives to create branded content for Duke Athletics corporate partners.· Create and analyze analytics reports to inform future decisions relative to content.· Stay up to date on the latest social media best practices and technologies, including trends as well as changes in platform algorithms and terms of use.· Assist with updating the Duke Athletics Social Media strategy guide.· Ensure adherence to Duke Athletics brand standards in tone, aesthetics, and accessibility.Required knowledge, skills, and abilities:· Bachelor’s degree required, preferably in communications, media, marketing, or a closely related field.· Extensive knowledge of various social media platforms and proven experience in content creation.· Strong writing and interpersonal communication abilities.· Excellent problem-solving skills, keen attention to detail, and capacity to thrive in high pressure situations.Preferred:· 1-2 years working in a collegiate athletics sports information, digital/social media, or marketing office.· Proficiency with Adobe Creative Suite.· A good understanding of video production and photography.
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Assistant Director of Social Media
Position Summary:
You could be just the right applicant for this job Read all associated information and make sure to apply.Duke Athletics is dedicated to leading the field in digital media within college sports. The Assistant Director of Social Media plays a crucial role in this ambition, managing the social media presence for assigned varsity sports and supporting the execution of our overall social media strategy.Essential Functions:As a member of the larger External Affairs team, and reporting to the Executive Director of Creative Services, the Assistant Director of Social Media will:· Manage the day-to-day content and monitoring of assigned varsity sports, including official team accounts on Facebook, Instagram, Twitter, and other emerging platforms.· Coordinate with teammates in External Affairs to develop effective and innovative content to engage multiple audiences across assigned teams’ social media channels.· Attend assigned sport competitions and produce live social media content. Some travel with assigned teams expected.· Monitor and analyze incoming mentions, messages, and questions. Engage with audiences from team accounts.· Track and monitor success of social media initiatives, provide counsel to improve and integrate initiatives into broader strategies for athletics communications.· Consult with coaches and student-athletes on best practices in social media, including a strong emphasis on personal branding. Work with the Compliance Office to ensure adherence to NCAA rules.· Coordinate with Learfield Amplify representatives to create branded content for Duke Athletics corporate partners.· Create and analyze analytics reports to inform future decisions relative to content.· Stay up to date on the latest social media best practices and technologies, including trends as well as changes in platform algorithms and terms of use.· Assist with updating the Duke Athletics Social Media strategy guide.· Ensure adherence to Duke Athletics brand standards in tone, aesthetics, and accessibility.Required knowledge, skills, and abilities:· Bachelor’s degree required, preferably in communications, media, marketing, or a closely related field.· Extensive knowledge of various social media platforms and proven experience in content creation.· Strong writing and interpersonal communication abilities.· Excellent problem-solving skills, keen attention to detail, and capacity to thrive in high pressure situations.Preferred:· 1-2 years working in a collegiate athletics sports information, digital/social media, or marketing office.· Proficiency with Adobe Creative Suite.· A good understanding of video production and photography.
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