Foothill Credit Union
Director of Marketing
Foothill Credit Union, Arcadia, California, United States, 91006
Position:
Director of Marketing
If you want to know about the requirements for this role, read on for all the relevant information.Department:
MarketingPay Range:
$104,794.37 to $130,992.96 AnnuallyFoothill Credit Union, located in Arcadia, California, is looking for its next Marketing leader. Are you collaborative and creative? Do you enjoy storytelling in a way that captures the attention of your target audience? If so, please read on.Foothill Credit Union is the preferred financial institution for government, healthcare, education professionals, and students in the San Gabriel Valley and beyond! We are looking for a Director of Marketing to lead our very talented and experienced marketing team. In this role, you will work closely with the Chief Strategy Officer, executive leadership team, and other business leaders to identify areas of opportunity that further the growth of Foothill Credit Union.As the leader of the Marketing team, you will ensure that the group maintains a high-performing and fun working environment that includes close partnership with the business development team. As Director of Marketing, you will partner with business stakeholders to identify opportunities to inform, educate, and promote credit union products and services to new and existing members. This role will be critical in meeting or exceeding strategic goals in retention, new members, loan and share growth.Summary of Essential Duties and Responsibilities:Direct, develop, and implement SEG strategies to effectively generate positive community coverage to tell the Foothill story and convey our brand differences.Direct the development and execution of various marketing promotions (both internal and external), including the research and development of concepts, copy, brand management, creative development, advertising, product launch, website, digital marketing, social media, and graphic design that align with Foothill’s business goals.In partnership with the CSO, responsible for the development and execution of the credit union's annual marketing plan.Oversee the electronic marketing tools and solutions (Hubspot, ChannelNet, etc.) to ensure maximum utilization, continuously looking to make improvements to our marketing processes and targeting.Track ROI for marketing campaigns and promotions and prepare board materials for CSO review.Assist the CSO in the strategic development of marketing goals, plans, and programs to ensure the profit growth and expansion of the credit union's products and services.Utilize Credit Union data analytic tools and resources to determine ROI and profitability of marketing campaigns.Coach, train, and provide career development opportunities to the Marketing and Digital Experience teams to maximize their abilities.Responsible for establishing goals for the Marketing team and evaluating performance, including writing and delivering merit increases, counseling, and coaching as needed.Member of the pricing committee – directs and develops new marketing promotions necessary to drive loan, membership, and educational growth.A valid California Class C Driver’s License and a method of transportation when needed to carry out job-related essential functions.Experience/Education Requirements:Bachelor’s degree in marketing or business or equivalent work experience.Minimum of four years of leadership experience.Minimum of eight years of experience in marketing, business development, and/or market research or equivalent research analysis.Foothill Credit Union is an Equal Opportunity Employer and does not discriminate against any team member or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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Director of Marketing
If you want to know about the requirements for this role, read on for all the relevant information.Department:
MarketingPay Range:
$104,794.37 to $130,992.96 AnnuallyFoothill Credit Union, located in Arcadia, California, is looking for its next Marketing leader. Are you collaborative and creative? Do you enjoy storytelling in a way that captures the attention of your target audience? If so, please read on.Foothill Credit Union is the preferred financial institution for government, healthcare, education professionals, and students in the San Gabriel Valley and beyond! We are looking for a Director of Marketing to lead our very talented and experienced marketing team. In this role, you will work closely with the Chief Strategy Officer, executive leadership team, and other business leaders to identify areas of opportunity that further the growth of Foothill Credit Union.As the leader of the Marketing team, you will ensure that the group maintains a high-performing and fun working environment that includes close partnership with the business development team. As Director of Marketing, you will partner with business stakeholders to identify opportunities to inform, educate, and promote credit union products and services to new and existing members. This role will be critical in meeting or exceeding strategic goals in retention, new members, loan and share growth.Summary of Essential Duties and Responsibilities:Direct, develop, and implement SEG strategies to effectively generate positive community coverage to tell the Foothill story and convey our brand differences.Direct the development and execution of various marketing promotions (both internal and external), including the research and development of concepts, copy, brand management, creative development, advertising, product launch, website, digital marketing, social media, and graphic design that align with Foothill’s business goals.In partnership with the CSO, responsible for the development and execution of the credit union's annual marketing plan.Oversee the electronic marketing tools and solutions (Hubspot, ChannelNet, etc.) to ensure maximum utilization, continuously looking to make improvements to our marketing processes and targeting.Track ROI for marketing campaigns and promotions and prepare board materials for CSO review.Assist the CSO in the strategic development of marketing goals, plans, and programs to ensure the profit growth and expansion of the credit union's products and services.Utilize Credit Union data analytic tools and resources to determine ROI and profitability of marketing campaigns.Coach, train, and provide career development opportunities to the Marketing and Digital Experience teams to maximize their abilities.Responsible for establishing goals for the Marketing team and evaluating performance, including writing and delivering merit increases, counseling, and coaching as needed.Member of the pricing committee – directs and develops new marketing promotions necessary to drive loan, membership, and educational growth.A valid California Class C Driver’s License and a method of transportation when needed to carry out job-related essential functions.Experience/Education Requirements:Bachelor’s degree in marketing or business or equivalent work experience.Minimum of four years of leadership experience.Minimum of eight years of experience in marketing, business development, and/or market research or equivalent research analysis.Foothill Credit Union is an Equal Opportunity Employer and does not discriminate against any team member or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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