University Of Phoenix
Sr Director Customer Retention, Marketing
University Of Phoenix, Queen Creek, Arizona, United States, 85142
Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.About UsUniversity of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.About the PositionThe Sr. Director, Student GTM develops strategy and oversees activation, tracking and optimization of the University’s active student, leave of absence (LOA), and reentry course starts, GTM plans and contact strategies (including engagement journey milestones and communication touches such as email, text, direct mail, social, webinars, newsletters, pendo touches, videos, phone and other digital channels) to drive course starts and progression engagement through nurturing and outreach strategies. The individual stands up, operationalizes, and optimizes a test-and-learn, agile course starts POD model to trigger the right automated and personalized message to the right student, driving to the right landing destination at the right time, by leveraging organizational data-driven solutions, such as journey orchestration, to determine impact on course starts and optimize messaging, treatment, and landing destination strategies as real-time as possible. The Sr Director, Student GTM translates University goals into communication, engagement, and nurturing requirements and go-to-market plans for the active student, LOA, and reentry segments, briefing in those requirements to the full-time course starts POD and the marketing and service organizations for activation, monitoring/refining results/plans, and optimizing performance of the go-to-market plans to meet/exceed KPIs, drive engagement, and maximize course starts to drive revenue and student outcomes growth.What You’ll DoDirect the development and activation of engagement, communication, and contact strategy GTM plans for all active student, LOA, and reentry segments, including email, social, direct mail, SMS Text, webinars, newsletters, pendo touches, videos, phone and other new technologies throughout the student journey.Provide counsel and recommendations for testing roadmap solutions to address business problems identified within the service and course starts workstreams in line with the strategic direction of the University. Monitor results of the testing roadmap and go-to-market plans and report key insights back to the leadership and key stakeholders, along with recommendations for continued optimization and performance improvement.Develop creative briefs for new initiatives and testing roadmap elements that include research, learnings and messaging to meet business objectives.Lead monitoring process and optimization efforts for contact and engagement strategy that better meets student journey needs, while driving course starts and student outcomes growth for this segment.Develop strong relationships and work collaboratively with creative, product, and channel teams to ensure all communications are synchronized and harmonized, including interactions with .edu and MyPhoenix sites, as well as digital marketing channels including email, social, direct mail, SMS Text, webinars, newsletters, pendo touches, videos, phone and other new technologies.Track and analyze user behavior and response to experience and contact efforts by overseeing tracking and requesting data views into each communication attempt or experience milestone test. Optimize efforts to improve engagement and drive business results based on learnings.Identify new, innovative technologies and marketing tools to grow business through course starts. Maintain awareness of industry trends, competitive shifts and new digital opportunities.Select, mentor, coach and evaluate staff; establish and monitor appropriate employee performance objectives; prepare and present employee performance discussions, including one-on-one meetings and quarterly check-ins; implement mentoring and coaching plans, or correction action, where appropriate.Perform other duties as assigned or apparent.NOTE: The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.Supervisory ResponsibilitiesDirect management of staffMINIMUM EDUCATION AND WORK-RELATED EXPERIENCE:Bachelor’s Degree in Marketing, Communications or related fieldTen (10) years of experience in marketing leadership with a focus on loyalty, customer experience and engagement/contact strategyADDITIONAL QUALIFICATIONS:Experience in higher education or other verticals with a considered decision-making purchase journeyStrategic and analytical background with experience designing testing roadmap and orchestrating dynamic A/B tests that yield statistical resultsFluent in agile methodology and processesThrives under pressure and in fast-paced and changing environmentSkilled at digesting key insights from data and conceptualizing go-to-market testing ideas and plans from scratchProven experience in designing communication strategies spanning a broad lifecycle and a variety of segmentsStrong knowledge of marketing technology and personalization enablementProven leadership skillsStrong communicator with good public speaking skills to present to senior leadership and other cross-functional groupsExperience leading both internal and external cross-functional teams in the design and execution of go-to-market plansExperience in developing strong partnerships with internal marketing partners cross-functionally and external agencies and media partnersDemonstrated success in designing integrated, omni-channel go-to-market strategies and activation plans and the development of integrated demand-generation plansProven experience in a progressively responsible capacity leading and/or acting as a resource to department staff as it relates to integrated marketing initiatives, processes, and activitiesAbility to demonstrate a high level of conceptual and strategic thinking#LI-SM1As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.Pay RangeThe annual pay range for this position is $114,000 (minimum), $172,000 (midpoint), and $230,000 (maximum).*Individuals in this role are eligible for:Annual Bonus AwardAnnual Equity AwardParticipation in the Deferred Compensation PlanYour work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.Full-time employees are eligible for:Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;Competitive 401(k) employer match;Substantial tuition discount for you and eligible dependents;A generous time off package, including paid vacation, sick time and company holidays.**For more details around paid time off benefits, please click here.
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Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.About UsUniversity of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.About the PositionThe Sr. Director, Student GTM develops strategy and oversees activation, tracking and optimization of the University’s active student, leave of absence (LOA), and reentry course starts, GTM plans and contact strategies (including engagement journey milestones and communication touches such as email, text, direct mail, social, webinars, newsletters, pendo touches, videos, phone and other digital channels) to drive course starts and progression engagement through nurturing and outreach strategies. The individual stands up, operationalizes, and optimizes a test-and-learn, agile course starts POD model to trigger the right automated and personalized message to the right student, driving to the right landing destination at the right time, by leveraging organizational data-driven solutions, such as journey orchestration, to determine impact on course starts and optimize messaging, treatment, and landing destination strategies as real-time as possible. The Sr Director, Student GTM translates University goals into communication, engagement, and nurturing requirements and go-to-market plans for the active student, LOA, and reentry segments, briefing in those requirements to the full-time course starts POD and the marketing and service organizations for activation, monitoring/refining results/plans, and optimizing performance of the go-to-market plans to meet/exceed KPIs, drive engagement, and maximize course starts to drive revenue and student outcomes growth.What You’ll DoDirect the development and activation of engagement, communication, and contact strategy GTM plans for all active student, LOA, and reentry segments, including email, social, direct mail, SMS Text, webinars, newsletters, pendo touches, videos, phone and other new technologies throughout the student journey.Provide counsel and recommendations for testing roadmap solutions to address business problems identified within the service and course starts workstreams in line with the strategic direction of the University. Monitor results of the testing roadmap and go-to-market plans and report key insights back to the leadership and key stakeholders, along with recommendations for continued optimization and performance improvement.Develop creative briefs for new initiatives and testing roadmap elements that include research, learnings and messaging to meet business objectives.Lead monitoring process and optimization efforts for contact and engagement strategy that better meets student journey needs, while driving course starts and student outcomes growth for this segment.Develop strong relationships and work collaboratively with creative, product, and channel teams to ensure all communications are synchronized and harmonized, including interactions with .edu and MyPhoenix sites, as well as digital marketing channels including email, social, direct mail, SMS Text, webinars, newsletters, pendo touches, videos, phone and other new technologies.Track and analyze user behavior and response to experience and contact efforts by overseeing tracking and requesting data views into each communication attempt or experience milestone test. Optimize efforts to improve engagement and drive business results based on learnings.Identify new, innovative technologies and marketing tools to grow business through course starts. Maintain awareness of industry trends, competitive shifts and new digital opportunities.Select, mentor, coach and evaluate staff; establish and monitor appropriate employee performance objectives; prepare and present employee performance discussions, including one-on-one meetings and quarterly check-ins; implement mentoring and coaching plans, or correction action, where appropriate.Perform other duties as assigned or apparent.NOTE: The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.Supervisory ResponsibilitiesDirect management of staffMINIMUM EDUCATION AND WORK-RELATED EXPERIENCE:Bachelor’s Degree in Marketing, Communications or related fieldTen (10) years of experience in marketing leadership with a focus on loyalty, customer experience and engagement/contact strategyADDITIONAL QUALIFICATIONS:Experience in higher education or other verticals with a considered decision-making purchase journeyStrategic and analytical background with experience designing testing roadmap and orchestrating dynamic A/B tests that yield statistical resultsFluent in agile methodology and processesThrives under pressure and in fast-paced and changing environmentSkilled at digesting key insights from data and conceptualizing go-to-market testing ideas and plans from scratchProven experience in designing communication strategies spanning a broad lifecycle and a variety of segmentsStrong knowledge of marketing technology and personalization enablementProven leadership skillsStrong communicator with good public speaking skills to present to senior leadership and other cross-functional groupsExperience leading both internal and external cross-functional teams in the design and execution of go-to-market plansExperience in developing strong partnerships with internal marketing partners cross-functionally and external agencies and media partnersDemonstrated success in designing integrated, omni-channel go-to-market strategies and activation plans and the development of integrated demand-generation plansProven experience in a progressively responsible capacity leading and/or acting as a resource to department staff as it relates to integrated marketing initiatives, processes, and activitiesAbility to demonstrate a high level of conceptual and strategic thinking#LI-SM1As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.Pay RangeThe annual pay range for this position is $114,000 (minimum), $172,000 (midpoint), and $230,000 (maximum).*Individuals in this role are eligible for:Annual Bonus AwardAnnual Equity AwardParticipation in the Deferred Compensation PlanYour work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.Full-time employees are eligible for:Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;Competitive 401(k) employer match;Substantial tuition discount for you and eligible dependents;A generous time off package, including paid vacation, sick time and company holidays.**For more details around paid time off benefits, please click here.
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