DoorDash USA
Integrated Marketing Manager, Strategic Partnerships
DoorDash USA, Denver, Colorado, United States, 80219
About the Team
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.The DashPass Integrated Marketing team is focused on growing and retaining members by offering them a subscription with outsized value and access to the best of what DoorDash offers and beyond. Strategic Partnerships are a critical growth lever for DashPass involving our most-valued US corporate development partners. Our North Star is to be the most trusted and sought after co-marketing partner for brands by creating groundbreaking strategic partnerships that deliver value to our members, and drive meaningful results for both DoorDash and our partners.
About the RoleWe're looking for an experienced Integrated Marketing Manager to lead the strategy, development and execution of highly engaging and innovative strategic partnerships that fuel our business growth.
In this role, you will use insights to develop consumer-first strategies to launch and sustain strategic partnerships. This involves creating and executing integrated marketing campaigns built against both external partner and DoorDash goals. You will work closely with cross-functional teams to ensure we are maximizing DoorDash value from our partner relationships, driving our business forward and serving consumers’ needs.
You will report into the Sr Integrated Marketing Manager, DashPass Growth & Partnerships.
We’re excited about you because you have…
Bachelor’s degree or higher; MBA a plus
7+ years as a Marketer spanning both brand and direct response
Experience in partner marketing at a consumer brand or tech company
Demonstrable success establishing and achieving business goals through partner marketing campaigns
Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
You are comfortable with creativity and analytics - you can brainstorm campaign ideas, and do the analytical work to prove their efficacy
You have experience overseeing growth across owned and paid channels with an understanding of channel effectiveness, key optimization levers, and incremental growth opportunities
You put the consumer at the heart of your work and rally the business in fulfilling their needs through our products and benefits
A knack for self-starting, thriving in a fast-paced and changing environment
A strong creative mind, organizational skills and attention to detail
Mentor and coach team members to promote professional growth and development.
You’re excited about this opportunity because you will…
Act as the lynchpin between marketing teams
(CRM, Performance, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on strategic partnerships
Own and nurture marketing relationships
with some of our largest and most high profile strategic partners
Set the quarterly partnership marketing goals
across the strategic partnerships portfolio, and establish weekly reporting to track their progress in partnership with Analytics, Strategy & Operations and channel teams.
Develop quarterly co-marketing strategies and plans
with internal and external stakeholders with clear goals, audience insights, end-to-end campaign strategy, channel plans and execution plan.
Execute integrated co-marketing campaigns
from marketing brief and concept, through production, implementation, delivery and reporting.
Manage day-to-day growth optimization and reporting
across partner marketing efforts across core channels including paid media, CRM, merchandising, and partner channels.
Identify gaps in consumer insights and create testing plans
in partnership with Marketing Insights and Research teams.
Drive cross-functional meetings
and own end-to-end project trackers to rally key stakeholders towards a shared goal.
Establish reporting cadence
across performance and retention campaigns, while driving action plans to grow our baseline paid subscriber balance quarter over quarter.
Create process where process doesn’t exist
across key DashPass strategic partnerships to streamline operations and foster a productive team culture.
Create positioning and messaging frameworks
for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate.
Identify resource gaps for DashPass Growth and Partnerships
across the marketing team, and partner with your Manager and XFN partners to fill them.
Why You’ll Love Working at DoorDashWe are leaders
– Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are operators
– We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.
We are learners
– Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.
We are one team
– The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
#J-18808-Ljbffr
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.The DashPass Integrated Marketing team is focused on growing and retaining members by offering them a subscription with outsized value and access to the best of what DoorDash offers and beyond. Strategic Partnerships are a critical growth lever for DashPass involving our most-valued US corporate development partners. Our North Star is to be the most trusted and sought after co-marketing partner for brands by creating groundbreaking strategic partnerships that deliver value to our members, and drive meaningful results for both DoorDash and our partners.
About the RoleWe're looking for an experienced Integrated Marketing Manager to lead the strategy, development and execution of highly engaging and innovative strategic partnerships that fuel our business growth.
In this role, you will use insights to develop consumer-first strategies to launch and sustain strategic partnerships. This involves creating and executing integrated marketing campaigns built against both external partner and DoorDash goals. You will work closely with cross-functional teams to ensure we are maximizing DoorDash value from our partner relationships, driving our business forward and serving consumers’ needs.
You will report into the Sr Integrated Marketing Manager, DashPass Growth & Partnerships.
We’re excited about you because you have…
Bachelor’s degree or higher; MBA a plus
7+ years as a Marketer spanning both brand and direct response
Experience in partner marketing at a consumer brand or tech company
Demonstrable success establishing and achieving business goals through partner marketing campaigns
Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
You are comfortable with creativity and analytics - you can brainstorm campaign ideas, and do the analytical work to prove their efficacy
You have experience overseeing growth across owned and paid channels with an understanding of channel effectiveness, key optimization levers, and incremental growth opportunities
You put the consumer at the heart of your work and rally the business in fulfilling their needs through our products and benefits
A knack for self-starting, thriving in a fast-paced and changing environment
A strong creative mind, organizational skills and attention to detail
Mentor and coach team members to promote professional growth and development.
You’re excited about this opportunity because you will…
Act as the lynchpin between marketing teams
(CRM, Performance, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on strategic partnerships
Own and nurture marketing relationships
with some of our largest and most high profile strategic partners
Set the quarterly partnership marketing goals
across the strategic partnerships portfolio, and establish weekly reporting to track their progress in partnership with Analytics, Strategy & Operations and channel teams.
Develop quarterly co-marketing strategies and plans
with internal and external stakeholders with clear goals, audience insights, end-to-end campaign strategy, channel plans and execution plan.
Execute integrated co-marketing campaigns
from marketing brief and concept, through production, implementation, delivery and reporting.
Manage day-to-day growth optimization and reporting
across partner marketing efforts across core channels including paid media, CRM, merchandising, and partner channels.
Identify gaps in consumer insights and create testing plans
in partnership with Marketing Insights and Research teams.
Drive cross-functional meetings
and own end-to-end project trackers to rally key stakeholders towards a shared goal.
Establish reporting cadence
across performance and retention campaigns, while driving action plans to grow our baseline paid subscriber balance quarter over quarter.
Create process where process doesn’t exist
across key DashPass strategic partnerships to streamline operations and foster a productive team culture.
Create positioning and messaging frameworks
for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate.
Identify resource gaps for DashPass Growth and Partnerships
across the marketing team, and partner with your Manager and XFN partners to fill them.
Why You’ll Love Working at DoorDashWe are leaders
– Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are operators
– We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.
We are learners
– Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.
We are one team
– The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
#J-18808-Ljbffr