Lumen
Senior Lead Federal Marketing Manager
Lumen, Providence, Rhode Island, us, 02912
Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.The RoleThe Senior Lead Federal Marketing Manager will strategize, build and deliver integrated marketing campaigns in support of Lumen’s business objectives for the federal market (civilian, defense and intelligence). They will leverage a full suite of marketing tactics to support campaigns that move customers through the buyer’s journey.LocationThis is a remote opportunity open to candidates located anywhere in the U.S.The Main ResponsibilitiesDevelop integrated marketing campaigns using digital tactics, events, webinars, email, etc. to move customers through the buyer’s journey.Understand the surging topics that are influencing the public sector market and driving buy decisions; understand contract vehicles and the contract process to incorporate into efforts.Manage cross-functional delivery teams that include building strategic plans, driving teams to deadlines, and determining what levers need to be pulled; collaborate across marketing resources to execute tactics.Work with Sales and Customer Success teams to keep the organization aligned on campaign goals, results, best practices and learnings.Understand established goals and drive towards them; Track and report on Account Based Marketing (ABM) plays results and use data to optimize results.Collaborate with peer campaign managers to share best practices, lessons learned and accelerate process.Perform other duties, as necessary, to support the marketing team.What We Look For in a CandidateBachelor’s degree or equivalent education and experience7+ years of related Marketing experience; Public Sector experience is requiredVersatile marketer with experience leading account-based marketing tactics in a B2B or B2G environmentHighly strategic, consultative player who can plan and executeStrong project management skills and ability to use data to guide decision-making and resource allocationMust have excellent oral and written communications skillsAbility to establish credibility and rapport with a broad set of Sales Leaders and cross-functional peer groupsStrong executive presence, presentation skills and negotiation skills aimed at driving business outcomesAbility to adapt to continually changing priorities and aggressive project timeframesDemonstrates highly effective interpersonal skills and ability to collaborate across multiple organizations and management levelsCompensationThe starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.Location Based Pay Ranges$94,420 - $125,890 in these states: AR, ID, KY, LA, ME, MS, NE, SC, SD$99,390 - $132,510 in these states: AL, AZ, FL, GA, IA, IN, KS, MO, MT, ND, NM, OH, OK, PA, TN, UT, VT, WI, WV, WY$104,360 - $139,140 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI$109,330 - $145,770 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WAThis position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here.As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing.Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
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Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.The RoleThe Senior Lead Federal Marketing Manager will strategize, build and deliver integrated marketing campaigns in support of Lumen’s business objectives for the federal market (civilian, defense and intelligence). They will leverage a full suite of marketing tactics to support campaigns that move customers through the buyer’s journey.LocationThis is a remote opportunity open to candidates located anywhere in the U.S.The Main ResponsibilitiesDevelop integrated marketing campaigns using digital tactics, events, webinars, email, etc. to move customers through the buyer’s journey.Understand the surging topics that are influencing the public sector market and driving buy decisions; understand contract vehicles and the contract process to incorporate into efforts.Manage cross-functional delivery teams that include building strategic plans, driving teams to deadlines, and determining what levers need to be pulled; collaborate across marketing resources to execute tactics.Work with Sales and Customer Success teams to keep the organization aligned on campaign goals, results, best practices and learnings.Understand established goals and drive towards them; Track and report on Account Based Marketing (ABM) plays results and use data to optimize results.Collaborate with peer campaign managers to share best practices, lessons learned and accelerate process.Perform other duties, as necessary, to support the marketing team.What We Look For in a CandidateBachelor’s degree or equivalent education and experience7+ years of related Marketing experience; Public Sector experience is requiredVersatile marketer with experience leading account-based marketing tactics in a B2B or B2G environmentHighly strategic, consultative player who can plan and executeStrong project management skills and ability to use data to guide decision-making and resource allocationMust have excellent oral and written communications skillsAbility to establish credibility and rapport with a broad set of Sales Leaders and cross-functional peer groupsStrong executive presence, presentation skills and negotiation skills aimed at driving business outcomesAbility to adapt to continually changing priorities and aggressive project timeframesDemonstrates highly effective interpersonal skills and ability to collaborate across multiple organizations and management levelsCompensationThe starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.Location Based Pay Ranges$94,420 - $125,890 in these states: AR, ID, KY, LA, ME, MS, NE, SC, SD$99,390 - $132,510 in these states: AL, AZ, FL, GA, IA, IN, KS, MO, MT, ND, NM, OH, OK, PA, TN, UT, VT, WI, WV, WY$104,360 - $139,140 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI$109,330 - $145,770 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WAThis position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here.As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing.Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
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