Corpay
Digital Marketing Manager - P (0830)
Corpay, Atlanta, Georgia, United States, 30349
Remote 110251, 3280 Peachtree Road, Atlanta, Georgia, United States of America Req #9789
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Friday, October 4, 2024Digital Marketing Manager
Corpay has a culture founded on integrity, collaboration, innovation, execution, and people. This offers each employee the opportunity to ‘thrive & grow’ through career development, volunteer, community, and wellness initiatives, allowing each individual to create a balance between professional goals and personal achievement.The Opportunity:
Corpay is looking for a Digital Marketing Manager to support multiple lines of business across Hotel & Lodging, Airlines, and Insurance to help continue our unprecedented growth in the Corporate Lodging industry. We are looking for an up-and-coming digital marketing superstar to support the broader marketing team by providing a range of digital marketing support across our demand generation efforts driving leads and direct enrollments in a B2B environment. This role will lean heavily into campaign management across both media, creative development, analytics, and landing page user flows.The person in this role will have the opportunity to join a team that has grown at an unprecedented rate for the last few years in an industry that is still young and expanding rapidly. Our marketing group is a strategic driver of revenue and growth. You will get visibility and access to key company executives, stretch your own capabilities, and expand your scope as we grow the business further.How We Work
As Digital Marketing Manager, you will be working in a remote environment. Corpay will set you up for success by providing:Location - RemoteFormal, hands-on trainingKey Relationships:
This role reports directly to the Director of Digital Marketing for the Lodging Business.Main Responsibilities:
Manage all websites and content across all three lines of business. Work with internal teams as well as agencies to update content and roll out best UI/UX practices across all websites.Manage paid search programs across Google and Bing in partnership with our digital media buying agency.Manage media programs across Facebook, YouTube, programmatic, and other media channels as needed in partnership with our digital media agency.Develop and provide regular reporting, optimization insights, and performance reviews in support of digital marketing campaigns.Work directly with the creative teams and website development agency to create customized landing pages in support of lead generation and direct online enrollments.Align development of media creative assets and landing page creative with audience creation and targeting.Management of third-party tags and tracking within Google Tag Manager.Management of Google Analytics and integration of our media platforms and GA within Google Data Studio to create custom performance dashboards.Assist the marketing team in other research and event management duties as assigned.Work closely with the Marketing team to manage the marketing database and other digital assets.The Ideal Candidate:
We are looking for someone who is self-motivated to perform at a high level, can think strategically to make sure their work aligns with business goals, is process-oriented, and can effectively prioritize and manage tasks. The ideal candidate will have the following:5+ years of experience in a B2B marketing environment – preferably for a financial services or technology company.Ambition to build a strong marketing career.Previous agency, media, or campaign management experience.Hands-on search marketing experience is ideal along with campaign experience within Facebook.Experience in lead generation or e-commerce.Working knowledge of Google Analytics or Adobe ideal.Ability to present him/herself professionally through exceptional written and verbal communication skills.Strong organizational and project management skills.Bachelor’s degree required; preferably in Marketing, Advertising, or related discipline.Personal Characteristics:
Willingness to roll up your sleeves to get the work done.Ability to design and strategize as well as execute and implement.Creative and innovative.Results-focused.Accountable and flexible.If you need a reasonable accommodation for any part of the employment process, please contact your local Human Resources Business Partner and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to.For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency.
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Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Friday, October 4, 2024Digital Marketing Manager
Corpay has a culture founded on integrity, collaboration, innovation, execution, and people. This offers each employee the opportunity to ‘thrive & grow’ through career development, volunteer, community, and wellness initiatives, allowing each individual to create a balance between professional goals and personal achievement.The Opportunity:
Corpay is looking for a Digital Marketing Manager to support multiple lines of business across Hotel & Lodging, Airlines, and Insurance to help continue our unprecedented growth in the Corporate Lodging industry. We are looking for an up-and-coming digital marketing superstar to support the broader marketing team by providing a range of digital marketing support across our demand generation efforts driving leads and direct enrollments in a B2B environment. This role will lean heavily into campaign management across both media, creative development, analytics, and landing page user flows.The person in this role will have the opportunity to join a team that has grown at an unprecedented rate for the last few years in an industry that is still young and expanding rapidly. Our marketing group is a strategic driver of revenue and growth. You will get visibility and access to key company executives, stretch your own capabilities, and expand your scope as we grow the business further.How We Work
As Digital Marketing Manager, you will be working in a remote environment. Corpay will set you up for success by providing:Location - RemoteFormal, hands-on trainingKey Relationships:
This role reports directly to the Director of Digital Marketing for the Lodging Business.Main Responsibilities:
Manage all websites and content across all three lines of business. Work with internal teams as well as agencies to update content and roll out best UI/UX practices across all websites.Manage paid search programs across Google and Bing in partnership with our digital media buying agency.Manage media programs across Facebook, YouTube, programmatic, and other media channels as needed in partnership with our digital media agency.Develop and provide regular reporting, optimization insights, and performance reviews in support of digital marketing campaigns.Work directly with the creative teams and website development agency to create customized landing pages in support of lead generation and direct online enrollments.Align development of media creative assets and landing page creative with audience creation and targeting.Management of third-party tags and tracking within Google Tag Manager.Management of Google Analytics and integration of our media platforms and GA within Google Data Studio to create custom performance dashboards.Assist the marketing team in other research and event management duties as assigned.Work closely with the Marketing team to manage the marketing database and other digital assets.The Ideal Candidate:
We are looking for someone who is self-motivated to perform at a high level, can think strategically to make sure their work aligns with business goals, is process-oriented, and can effectively prioritize and manage tasks. The ideal candidate will have the following:5+ years of experience in a B2B marketing environment – preferably for a financial services or technology company.Ambition to build a strong marketing career.Previous agency, media, or campaign management experience.Hands-on search marketing experience is ideal along with campaign experience within Facebook.Experience in lead generation or e-commerce.Working knowledge of Google Analytics or Adobe ideal.Ability to present him/herself professionally through exceptional written and verbal communication skills.Strong organizational and project management skills.Bachelor’s degree required; preferably in Marketing, Advertising, or related discipline.Personal Characteristics:
Willingness to roll up your sleeves to get the work done.Ability to design and strategize as well as execute and implement.Creative and innovative.Results-focused.Accountable and flexible.If you need a reasonable accommodation for any part of the employment process, please contact your local Human Resources Business Partner and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to.For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency.
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