Marketing Manager II:

Primary Skills:Marketing and Product Management (Expert), Strategic vision (Advanced), Customer insight (Expert), Data analysis & A/B testing (Advanced), Go-to-Market Launch (Proficient)Contract Type: W2Duration: 9 monthsLocation: San Diego,CA (#LI-Hybrid)Pay Range:$65 - $70 Per Hour#LPJOB SUMMARY:We are looking for a Senior Marketing Manager who will contribute to the development of the go to market plan, working with our partners in design, product, analytics, customer success and research in a highly collaborative and influential role. This person would focus specifically on our holistic offer and discount strategy across the entire TurboTax portfolio of products. The ideal candidate will bring a mix of strategic vision, business acumen, communication skills, collaborative mindset, and go to market launch experience — having worked in highly cross-functional, dynamic environments crafted to move with velocityJOB RESPONSIBILITIES:

Develop and drive the execution of the 1-year plan for TurboTax offers and discount strategy with an eye toward 2- and 3-year impacts.Leverage customer insights, analytics, and finance to identify and unlock new offer or discount opportunities that allow us to better serve our customers while meeting our business objectivesChampion offer strategy across the organization to ensure we’re applying the right level of strategic rigor in decision making in a highly competitive categoryDevelop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe all the way from advertising to on site and through the product experience.Evaluate creative execution and provide constructive feedback to design teams in both advertising and through the end-to-end customer experienceEstablish metrics for success, inform and interpret results and drive recommendations for improvements with velocityOwn the business outcomes for your specific marketing programs, connect them to overall business performanceLeverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B testing to roll-out experiences and creative that deliver improved business outcomes

JOB REQUIREMENTS:

6+ years professional experience in marketing or product managementProven experience leading and influencing cross-functional teams to deliver amazing outcomesSolid written and verbal skills to communicate program objectives, recommendations, and results to cross-functional teams and senior leadershipDemonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance resultsTrack record of making principled, data-based business decisions balanced with strong ability to manage ambiguity; experience driving pricing, discounting, or promotional programs preferredStrong experience uncovering new qualitative and quantitative customer insights and leveraging deep empathy to drive decisions and influence E2E customer experiencesStrong data analysis skills, with experience in hypothesis driven testing, test result analysis and making recommendation

Industry Experience Required:Experience in a high-tech or start-up company is highly preferred, reflecting the dynamic and fast-paced nature of the work.Bachelor’s degree required; MBA preferredABOUT AKRAYAAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!Industry Leaders in IT StaffingAs staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!Join Akraya Today!Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!