KBI BioPharma
VP Strategic Marketing
KBI BioPharma, Durham, North Carolina, United States, 27703
Position Overview:
The Vice President of Strategic Marketing will be responsible for leading the development and execution of comprehensive marketing strategies for our portfolio of offerings to drive growth, enhance brand visibility, and strengthen the company's market position. This senior leader will manage the strategic marketing team and collaborate with cross-functional groups to align marketing initiatives with business objectives and will play a pivotal role in shaping the future direction of our marketing efforts. The ideal candidate will have extensive experience in biotech marketing a deep understanding of market dynamics and customer needs, alongside exceptional leadership skills to drive cross-functional collaboration. This position is based in the United States and reports to the Chief Business Officer.
Responsibilities:Develop and execute an overarching marketing strategy that aligns with the company's strategic goals roadmap of offerings.Utilize market research and competitive analysis to inform marketing strategies and decisions.Oversee the planning and execution of marketing campaigns across multiple channels, including digital, print, social media, and events.Collaborate with sales, corporate strategy, and program management teams to define messaging, value propositions and positioning.Ensure alignment of marketing initiatives with business objectives.Establish and monitor key performance metrics to measure the effectiveness of marketing initiatives and campaigns. Prepare formal monthly and quarterly reporting.Oversee launch planning for new offerings and execution, ensuring that marketing collateral, sales training, and promotional strategies are well-coordinated.Manage and develop the marketing team, providing guidance, mentorship, and professional development opportunities, fostering a culture of collaboration and innovation.Prepare and deliver presentations to internal stakeholders and external audiences regarding offerings and marketing strategy to support them.Build and maintain strong relationships with internal stakeholders and external partners.Drive brand positioning and ensure consistent messaging across all platforms.Stay abreast of industry trends and emerging technologies to leverage for competitive advantage.Ensure that all marketing efforts comply with regulatory and compliance requirements where applicable.Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.10+ years of experience in marketing leadership roles, with a focus on strategic marketing.Proven track record of developing and executing successful marketing strategies in biotech.Strong understanding of digital marketing trends and analytics.Excellent leadership and team management skills.
KBI Biopharma is committed to providing a safe and healthy workplace. Any employee entering a KBI site located in the US must inform KBI Biopharma of their vaccination status and must submit their vaccination status. All vaccinated employees are required to provide proof of their COVID-19 vaccination, with a COVID-19 vaccination which has been granted FDA approval or Emergency Use Authorization.
KBI Biopharma, Inc. is an EEO/AA employer and actively seeks to diversify its work force. Therefore, all qualified applicants, regardless of race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability or veteran status, are strongly encouraged to apply.
I understand that neither the completion of this application nor any other part of my consideration for employment establishes any obligation for KBI Biopharma, Inc. to hire me. If I am hired, I understand that either KBI Biopharma, Inc. or I can terminate my employment at any time and for any reason, with or without cause and without prior notice. I understand that no representative of KBI Biopharma, Inc. has the authority to make any assurance to the contrary.
I attest with my signature below that I have given to KBI Biopharma, Inc. true and complete information on this application. No requested information has been concealed. I authorize KBI Biopharma, Inc. to contact references provided for employment reference checks. If any information I have provided is untrue, or if I have concealed material information, I understand that this will constitute cause for the denial of employment or immediate dismissal.
The Vice President of Strategic Marketing will be responsible for leading the development and execution of comprehensive marketing strategies for our portfolio of offerings to drive growth, enhance brand visibility, and strengthen the company's market position. This senior leader will manage the strategic marketing team and collaborate with cross-functional groups to align marketing initiatives with business objectives and will play a pivotal role in shaping the future direction of our marketing efforts. The ideal candidate will have extensive experience in biotech marketing a deep understanding of market dynamics and customer needs, alongside exceptional leadership skills to drive cross-functional collaboration. This position is based in the United States and reports to the Chief Business Officer.
Responsibilities:Develop and execute an overarching marketing strategy that aligns with the company's strategic goals roadmap of offerings.Utilize market research and competitive analysis to inform marketing strategies and decisions.Oversee the planning and execution of marketing campaigns across multiple channels, including digital, print, social media, and events.Collaborate with sales, corporate strategy, and program management teams to define messaging, value propositions and positioning.Ensure alignment of marketing initiatives with business objectives.Establish and monitor key performance metrics to measure the effectiveness of marketing initiatives and campaigns. Prepare formal monthly and quarterly reporting.Oversee launch planning for new offerings and execution, ensuring that marketing collateral, sales training, and promotional strategies are well-coordinated.Manage and develop the marketing team, providing guidance, mentorship, and professional development opportunities, fostering a culture of collaboration and innovation.Prepare and deliver presentations to internal stakeholders and external audiences regarding offerings and marketing strategy to support them.Build and maintain strong relationships with internal stakeholders and external partners.Drive brand positioning and ensure consistent messaging across all platforms.Stay abreast of industry trends and emerging technologies to leverage for competitive advantage.Ensure that all marketing efforts comply with regulatory and compliance requirements where applicable.Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.10+ years of experience in marketing leadership roles, with a focus on strategic marketing.Proven track record of developing and executing successful marketing strategies in biotech.Strong understanding of digital marketing trends and analytics.Excellent leadership and team management skills.
KBI Biopharma is committed to providing a safe and healthy workplace. Any employee entering a KBI site located in the US must inform KBI Biopharma of their vaccination status and must submit their vaccination status. All vaccinated employees are required to provide proof of their COVID-19 vaccination, with a COVID-19 vaccination which has been granted FDA approval or Emergency Use Authorization.
KBI Biopharma, Inc. is an EEO/AA employer and actively seeks to diversify its work force. Therefore, all qualified applicants, regardless of race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability or veteran status, are strongly encouraged to apply.
I understand that neither the completion of this application nor any other part of my consideration for employment establishes any obligation for KBI Biopharma, Inc. to hire me. If I am hired, I understand that either KBI Biopharma, Inc. or I can terminate my employment at any time and for any reason, with or without cause and without prior notice. I understand that no representative of KBI Biopharma, Inc. has the authority to make any assurance to the contrary.
I attest with my signature below that I have given to KBI Biopharma, Inc. true and complete information on this application. No requested information has been concealed. I authorize KBI Biopharma, Inc. to contact references provided for employment reference checks. If any information I have provided is untrue, or if I have concealed material information, I understand that this will constitute cause for the denial of employment or immediate dismissal.