Washington Metro
Senior Advertising Revenue and Partnership Manager
Washington Metro, Washington, District of Columbia, us, 20022
Senior Advertising Revenue and Partnership Manager
Job ID:
240540
Location:
DC - L'Enfant Plaza
Full/Part Time:
Full-Time
Posting Open-Close
10/07/2024
-
10/28/2024
Union
NRP
Regular/Temporary:
Regular
Job Description
MARKETING STATEMENT
Senior Advertising Revenue and Partnerships Manager
Are you ready to take on a dynamic role that will shape the future of advertising and strategic partnerships at the Washington Metropolitan Area Transit Authority (WMATA) As the Senior Advertising Revenue and Partnerships Manager, you will be at the forefront of driving Metro's commercialization efforts by maximizing 3rd party advertising revenue and forging impactful partnerships that deliver measurable value. You will also oversee the strategic use of WMATAs valuable trademarks, including the iconic Metro logo and map, to enhance brand visibility and generate additional revenue streams.
Key Responsibilities:
Build and maintain strong relationships with external vendors to support advertising and partnership initiatives, ensuring mutually beneficial outcomes.
Lead the development of a comprehensive strategy that optimizes advertising opportunities and delivers incremental revenue to WMATA.
Collaborate with WMATA's marketing leadership to define and execute multi-platform advertising and partnership programs that drive ridership, elevate brand awareness, and support commercialization goals.
Set and achieve annual goals, performance metrics, and reporting mechanisms to measure the success of advertising and partnership strategies.
This is an exciting opportunity to leverage your expertise in advertising, strategic partnerships, and brand commercialization to make a lasting impact on the future of Metro and the communities it serves. If you are a creative thinker with a track record of delivering results through innovative partnerships, this is the role for you!
Minimum Qualifications
Education
Bachelors degree in Marketing, Finance or related field
Experience
Minimum nine (9) years of advertising strategy and/or partnership experience, ideally with a Business-to-Consumer (B2C) brand, to include three (3) years of supervisory experience
Certification/Licensure
N/A
Preferred
Masters degree in Marketing or related field
Medical Group
Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.
Mission Essential Designation
In accordance with the Washington Metropolitan Area Transit Authorities Continuity of Operations Plan (COOP) this job has been identified as critical to mission essential functions. Incumbents in this role may be required to report to or continue to work in the event of authorized office closings or service suspensions due to severe weather, natural disaster, fire, operational emergencies or related events.
Summary
The Senior Advertising Revenue and Partnerships Manager is responsible for developing a holistic strategy to generate incremental revenue on behalf of Washington Metropolitan Area Transit Authority (WMATA). Key activities include supporting Metros commercialization plans by optimizing 3 rd party advertising revenue, forming strategic partnerships that deliver measurable value to WMATA and fully realizing the value of WMATAs trademarks, including the Metro logo and map.
Job Duties
Works closely with marketing leadership team to define and execute a holistic approach to 3 rd party advertising and partnerships that delivers incremental value to WMATA and supports commercialization priorities.
Develop and deliver winning, multi-platform programs and proposals that lead to lasting and commercially successful advertising partnerships with a focus on driving ridership and brand awareness.
Cultivates relationships with vendors to support 3rd party advertising and partnership initiatives.
Establishes annual goals, performance metrics, plans, timelines, and assessment and reporting mechanisms to ensure execution toward goals and commitments.
Identifies and implements new and innovative opportunities to generate incremental revenue via 3 rd party advertising, partnerships and licensing.
Represents Metro to external partners, including both formal and informal presentations, attending conferences and other meetings as necessary.
Identify opportunities for building new business & renewing past client partnerships using data and insights from current or past campaigns.
Develops and executes a plan to fully realize the value of Metro trademarks across multiple channels, including retail, publishing, and online.
Other Duties
Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.
The functions listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.
Evaluation Criteria
Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.
Evaluation criteria may include one or more of the following:
Skills and/or behavioral assessment
Personal interview
Verification of education and experience (including certifications and licenses)
Criminal Background Check (a criminal conviction is not an automatic bar to employment)
Medical examination including a drug and alcohol screening (for safety sensitive positions)
Review of a current motor vehicle report
Closing
WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law.
This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview
Job ID:
240540
Location:
DC - L'Enfant Plaza
Full/Part Time:
Full-Time
Posting Open-Close
10/07/2024
-
10/28/2024
Union
NRP
Regular/Temporary:
Regular
Job Description
MARKETING STATEMENT
Senior Advertising Revenue and Partnerships Manager
Are you ready to take on a dynamic role that will shape the future of advertising and strategic partnerships at the Washington Metropolitan Area Transit Authority (WMATA) As the Senior Advertising Revenue and Partnerships Manager, you will be at the forefront of driving Metro's commercialization efforts by maximizing 3rd party advertising revenue and forging impactful partnerships that deliver measurable value. You will also oversee the strategic use of WMATAs valuable trademarks, including the iconic Metro logo and map, to enhance brand visibility and generate additional revenue streams.
Key Responsibilities:
Build and maintain strong relationships with external vendors to support advertising and partnership initiatives, ensuring mutually beneficial outcomes.
Lead the development of a comprehensive strategy that optimizes advertising opportunities and delivers incremental revenue to WMATA.
Collaborate with WMATA's marketing leadership to define and execute multi-platform advertising and partnership programs that drive ridership, elevate brand awareness, and support commercialization goals.
Set and achieve annual goals, performance metrics, and reporting mechanisms to measure the success of advertising and partnership strategies.
This is an exciting opportunity to leverage your expertise in advertising, strategic partnerships, and brand commercialization to make a lasting impact on the future of Metro and the communities it serves. If you are a creative thinker with a track record of delivering results through innovative partnerships, this is the role for you!
Minimum Qualifications
Education
Bachelors degree in Marketing, Finance or related field
Experience
Minimum nine (9) years of advertising strategy and/or partnership experience, ideally with a Business-to-Consumer (B2C) brand, to include three (3) years of supervisory experience
Certification/Licensure
N/A
Preferred
Masters degree in Marketing or related field
Medical Group
Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.
Mission Essential Designation
In accordance with the Washington Metropolitan Area Transit Authorities Continuity of Operations Plan (COOP) this job has been identified as critical to mission essential functions. Incumbents in this role may be required to report to or continue to work in the event of authorized office closings or service suspensions due to severe weather, natural disaster, fire, operational emergencies or related events.
Summary
The Senior Advertising Revenue and Partnerships Manager is responsible for developing a holistic strategy to generate incremental revenue on behalf of Washington Metropolitan Area Transit Authority (WMATA). Key activities include supporting Metros commercialization plans by optimizing 3 rd party advertising revenue, forming strategic partnerships that deliver measurable value to WMATA and fully realizing the value of WMATAs trademarks, including the Metro logo and map.
Job Duties
Works closely with marketing leadership team to define and execute a holistic approach to 3 rd party advertising and partnerships that delivers incremental value to WMATA and supports commercialization priorities.
Develop and deliver winning, multi-platform programs and proposals that lead to lasting and commercially successful advertising partnerships with a focus on driving ridership and brand awareness.
Cultivates relationships with vendors to support 3rd party advertising and partnership initiatives.
Establishes annual goals, performance metrics, plans, timelines, and assessment and reporting mechanisms to ensure execution toward goals and commitments.
Identifies and implements new and innovative opportunities to generate incremental revenue via 3 rd party advertising, partnerships and licensing.
Represents Metro to external partners, including both formal and informal presentations, attending conferences and other meetings as necessary.
Identify opportunities for building new business & renewing past client partnerships using data and insights from current or past campaigns.
Develops and executes a plan to fully realize the value of Metro trademarks across multiple channels, including retail, publishing, and online.
Other Duties
Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.
The functions listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.
Evaluation Criteria
Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.
Evaluation criteria may include one or more of the following:
Skills and/or behavioral assessment
Personal interview
Verification of education and experience (including certifications and licenses)
Criminal Background Check (a criminal conviction is not an automatic bar to employment)
Medical examination including a drug and alcohol screening (for safety sensitive positions)
Review of a current motor vehicle report
Closing
WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law.
This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview