Technical Lead Digital Marketing

Job Title:

Technical Lead - Digital Marketing Program (GMP, GA, GTM & SEO)Duration:

Full-Time / FTELocation:

Foster City, CA 94404 (Onsite)

Job Description:

We are hiring Technical Lead, Digital Marketing Program (GMP, GA, GTM & SEO role) with 10+ years of IT and related experience. The ideal candidate should be well-versed in Google Marketing Program (GMP), Google Analytics (GA), Google Tag Manager (GTM), Hot Jar, Site Improve, Dashboard along with having in-depth SEO analysis skills across various marketing programs. 8-10 years' experience working in a marketing or related role; Experience managing Marketing Email campaigns. Experience with Marketo or similar marketing automation system; Familiarity with Salesforce or any other similar CRM. Demonstrated experience working in an analytics/data-driven roles. Bachelor's Degree or higher in Information Systems, Computer Science, or equivalent experience. Preferred - Any technical certification in Google Analytics, GTM. Team size handled (if any) - Minimum 8 years/more. Strong customer service & customer facing skills. Excellent verbal and written communication skills. Strong interpersonal and multitasking skills. Strong organizational and analytical skills. Ability to lead and motivate others. Ability to work well in a team environment. Be proactive and take strategic decisions and suggest best practices.

Google Marketing Platform (GMP) Roles/Responsibilities:Strong experience in Digital Marketing, Google Analytics (GA G4A), Google Tag Manager (GTM), Google Ads, SEO, Pay per click analysis, KPIs tracking and data analysisExcellent in Analysing performance data and optimized campaigns for better performance - Analytics strategy and Analytics dashboarding skills; Apart from GA4 and GTM, Tools like Hotjar, Siteimprove etcExecuted tests, collected, and analysed data and identified trends and insights to achieve maximum ROIExperience in Monitoring competitors' activity to identify any new strategies that may affect business goalsSuccessfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagementWell designed and implemented SEO and PPC strategies to increase brand visibility and website trafficCollaborated with team members to develop effective strategies to optimize website user experience and maximize conversionsSEO Roles/Responsibilities:

Conducting market research to better comprehend prevailing consumer behavioursReviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputsConceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientsExperience Affiliated marketing, SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenueDesigned, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversionPlanned and performed keyword research, in SEO; Created a holistic paid acquisition strategy which improves ROIImplemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new productCollect A/B testing data to improve campaign performance, leading to average improvement (campaign start to campaign end)Email marketing strategy for product based on user engagement to increase the revenueConducting market research to better comprehend prevailing consumer behavioursReviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputsConceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientsManaged Social media campaigns and reviewed all website content to optimize it

Best Regards,Ashok KumarSr. Talent Acquisition SpecialistPhone: 443-832-6103Email: ashok.c@technogeninc.comWeb: www.technogeninc.com4229 Lafayette Center Dr, Suite 1880, Chantilly, VA 20151